6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

No Instant Results For My Customers

by ozbuckley
5 replies
Hey Guys,

A question out there for people who have/are creating their own products and marketing them via IM.

Ive been listening to Eben Pagan & co a lot and they consistently hammer on the point that people want INSTANT RESULTS for their problem. They don't want to wait.

For the niche that I am targeting I truly believe in my product and the method that Im teaching so people can eliminate their specific (niche) health ailment. The problem is is that instant results are not a part of the process of healing this physical illness. It is a journey of months (and maybe years, depending how old the person who has constipation is) of true physical transformation.

Any tips on how I can successfully market my product to lure people in to purchase by offering the idea of quick instant results without misleading them?

Thanks

Oz
#customers #instant #results
  • Profile picture of the author Toby Lewis
    Market it as being able to get started instantly. Sell the goal of being cured, not the time frame.
    {{ DiscussionBoard.errors[3967555].message }}
  • Profile picture of the author Marc Lindsay
    Yep....

    "Instantly identify EXACTLY what you can do right now to move you forward towards your goal blah blah blah"

    Most people want to know that they can instantly have a solution at their disposal, even if that solution will take a time frame to implement.

    Marc
    {{ DiscussionBoard.errors[3967604].message }}
  • Profile picture of the author ozbuckley
    Cool, thanks guys.

    I had a similar idea to you guys by saying something like "Discover The Top 5 Proven Strategies You Can Implement RIGHT NOW To Cure You Of Your XXXX"

    Thanks for your help!
    {{ DiscussionBoard.errors[3967877].message }}
    • Profile picture of the author Resale Rights Ninja
      its true about being able to provide and instant solution. It just works really well. Its hardly worth going into a niche unless you can provide an instant solution. Now that is a broad statement and of course would not apply to everything, but its been my experience that if you can provide the instant solution customers are mega happy.
      Signature

      PM Me Now!

      {{ DiscussionBoard.errors[3968486].message }}
      • Profile picture of the author JohnMcCabe
        Even if the total cure may take months to fully materialize and become permanent, is there one action/result pair that is immediate?

        "If you do this, you should feel that within 24 hours. When you feel that, you'll know you're on your way..."

        You don't have to promise the entire cure as instant if there is something concrete you can promise.

        Look at some of the weight loss/food buying plans like Jenny Craig. They don't promise you'll lose weight instantly. In fact, that would be counter to their best interest.

        What they do promise is nutrionally sound, tasty food that doesn't leave you feeling hungry or deprived. You can verify that the first day or two, and if you do, you no longer have those two things as valid excuses for dropping out.
        {{ DiscussionBoard.errors[3968582].message }}

Trending Topics