9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

FTC wants input re: ad disclosures

by Nightowl
6 replies
The FTC is now taking comments from the public regarding disclosures for online advertising. Open until July 11th, 2011. See this and make yourself heard:

FTC Seeks Input for Revising Its Guidance to Businesses About Disclosures in Online Advertising


- Nightowl
#ads #disclosures #dislcosures #ftc #input
  • Profile picture of the author KenThompson
    Well how about that.

    I'm sure those who hate personal responsibility will win this one. But I will
    definitely offer my input.


    Ken
    {{ DiscussionBoard.errors[3979688].message }}
    • Profile picture of the author LegitIncomes
      Originally Posted by KenThompson View Post

      Well how about that.

      I'm sure those who hate personal responsibility will win this one. But I will
      definitely offer my input.


      Ken
      I agree with you. Same mindset of people who want to ban happy meals, etc...
      Signature
      100% Unique Sales Page Website +100% Unique Internet Marketing Product
      + Support! All of this, just $397! (PM Me For Details!)
      {{ DiscussionBoard.errors[3980096].message }}
      • Profile picture of the author KenThompson
        Originally Posted by LegitIncomes View Post

        I agree with you. Same mindset of people who want to ban happy meals, etc...
        And I already had my happy meal affiliate site made and everything...


        Ken
        {{ DiscussionBoard.errors[3980200].message }}
      • Profile picture of the author Josh Anderson
        Warning: Clowns are fictional characters and are people with painted faces wearing costumes who would not otherwise dress up like a clown unless they were paid to do so in order to entice little children and adults with clown fetishes to eat unhealthy food.

        For this reason the beloved character formerly known as Ronald McDonald has been replaced with this replica of a scary balding overweight McDonald's executive in order to more accurately portray the health benefits of the food we serve.

        Please try our new Waldorf Apple Salad Oreo Cookie McFlurry

        Can we super-size those carrots for you?

        Originally Posted by LegitIncomes View Post

        I agree with you. Same mindset of people who want to ban happy meals, etc...
        Signature
        Nanacast Review
        {{ DiscussionBoard.errors[3980500].message }}
        • Profile picture of the author Tim Franklin
          here is a copy of my comment on the proposed special treatment of internet advertisers, as a group, While it might seem like a trivial item, perhaps you may have heard of the idea of the fairness doctrine, which was a poorly conceived attempt to censor radio and television in the early part of what could be considered a movement to silence the rights given by the Constitution.

          While I do agree that there are some low life scum buckets, out there that need to be "guided" the issues that effect broadcast television commercials are far more serious than anything we see online.

          I would hope to see equal protection for all consumers, both online and offline deceptive, advertisements on TV can be seen that promote subliminal methods of advertising, however it appears that enforcement may be an issue if disclosure is not required for all advertisers, not just internet advertisers, clear and conspicuous disclosure must apply to all advertisers, equally, including enforcement of the same standards for all.

          I would hope that before measures are taken to protect consumers online that there could be some measure of protection afforded the millions of television viewers. including commercials, that make use of excessive loudness and depict impossibly large food items, graphics and pictures, of pizza that are over 24 inches in diameter, yet, when the consumer goes to purchase the product, the actual product is often less than 12 inches with substantially less product and toppings.

          Is this not deceptive advertising?

          Another example is the 12 inch hamburger, that is shown in many fast food television commercials. Consumers may understand at some level that they are not going to actually get what they are seeing on TV, however, is it not deceptive to show such large depictions of food?

          When consumers are not actually getting what they are being shown?

          What about the psychological considerations of showing overly large food items on video commercials, in broadcast television?

          The human Subconscious, is highly susceptible to conditioning, in video advertising, will the FTC begin to require clear and conspicuous disclosure for all forms of advertising,with such a large percentage of Americans now falling into the obese category, do we not have the duty to protect all consumers from messages that these types of commercials send to the consuming public?

          I would like to understand the concern that is being directed at online advertisers and yet no such precautions for protecting consumers that are exposed to deceptive video advertising in broadcast, that use highly technical and sophisticated subliminal advertising methods, frame rates in excess of 120 frames per second often with highly suggestive use of graphics in video content, these things should be the concern of a highly motivated organization.

          I would be in favor for such additional measures to protect consumers, if all broadcast media were also subject to the same disclosure requirements as what is currently being proposed for online advertising content, does it not make more sense to provide a safe experience for all consumers?

          Clear and conspicuous, disclosures for Television Advertising must also apply to broadcast and be enforced not just applied to online advertisers without applying

          If we require clear and conspicuous, disclosure for online advertisers, should we not also require this same level of protection for consumers that are not able to access online advertising?

          These questions should be carefully considered and answered before we can consider the idea of proposing such disclosure and legal requirements for online advertisers alone.

          Should we not apply the same protection for all consumers?

          Can we apply one set of guides for the internet yet ignore clearly deceptive advertising for broadcast advertisers, the same level of enforcement must be applied to both online

          My question and concern, is will such disclosures be required of all commercial producers, Radio, Television, Cable, Internet or just online?

          If no such disclosure notices are proposed for broadcast advertisers, then this is something that is a serious issue and concern.

          How can we not protect all consumers with the same passion and the same level of protection as the FTC guides propose for online consumers?

          Should we not have equal protection of all consumers? To apply, an unequal burden for online advertisers without providing equal enforcement for all advertisers. This is a question that we must answer before we consider these additional disclosure guides
          Signature
          Bitcoin | Crypto | Blockchain Secrets |
          {{ DiscussionBoard.errors[3980669].message }}
  • Profile picture of the author Tim Franklin
    Thanks for that link, I will also make a comment, if we all remain silent and later find that they decide to apply very strict guides to all forms and statements involving online advertising and commerce, it could result in some very unpleasant issues for marketers.

    At least now you have a chance to say something, of course it did not change anything the last time they held open discourse, an over whelming percentage of the feedback was against the proposed course of action, highly respected business leaders cautioned against the proposed changes to the guides, the FTC ignored them all and did what they wanted to do, it caused millions in damages to business futures.

    Perhaps this time it will be different, we can always hope.
    Signature
    Bitcoin | Crypto | Blockchain Secrets |
    {{ DiscussionBoard.errors[3980252].message }}

Trending Topics