whats CURRENTLY the most EFFECTIVE article marketing strategy?

13 years ago

Originally Posted by BJ Min

hi,

whats CURRENTLY the most EFFECTIVE article marketing strategy?
i'm specifically asking about WHERE & HOW to submit articles?

ex: just to blog? then to EZA?
or EZA, then to blog?
or using UAW or article submitting softwares? and if so, which SPECIFIC software or service is the MOST EFFECTIVE for you in terms of ACTUALLY GETTING RESULTS?

i've tried many softwares and they don't get the results as they claim they do...i just want to know what's the most effective method that gets THE BEST RESULTS FOR YOU...

thank you!
BJ

Hi,

Depends on your blog, of course, but normally posting to EZA first gets you:

a) traffic
b) ranking

...I don't see that changing anytime soon, even if EZA got slapped to high heaven during the 'update'

Cheers,
Steve

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myob

13 years ago

Syndication for me works very quickly, and you don't need many articles for this to be effective. Besides EZA, try to syndicate articles on authoritative, context-relevant sites that rank high for your targeted keywords.

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mookinman

13 years ago

I generally post to my sites first, then a week later post to EZA, and then a week later post spun or edited versions to other article sites. I also usually create a hub at hubpages on the topic, although I'm starting to get a bit bored of doing that because I'm not really seeing any results after 6 months of tying.

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InternetMarketingIQ

13 years ago

Posting to your own site first won't get you the juice just because it's there first. You get the juice because it's more authoritative than the other sites you may post on... and I mean that on a page by page basis.

I know this how? Because I have reposted articles to my sites and outranked the authors. And this is pretty common.

Post where it makes sense. And think about your purpose in posting. You want a back link or you want a visitor.

Within context "Article Marketing" means you should be able to post and not even have a website.

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Alexa Smith Banned 13 years ago

Originally Posted by InternetMarketingIQ

Posting to your own site first won't get you the juice just because it's there first.

Correct.

It'll get you the juice if your site is the better place, with better cumulative on-page and off-page SEO. This is a longer-term thing: your site will be the better place, with better cumulative on-page and off-page SEO if you always post all your articles on your own site first and have them indexed there before submitting them anywhere else, for all the reasons explained in detail here by so many professional article marketers.

Originally Posted by InternetMarketingIQ

You get the juice because it's more authoritative than the other sites you may post on

Correct.

And if the other sites on which you're posting are article directories, that's really, really trivial: your site will need comparatively little content, comparatively little history and comparatively little authority to outrank an article directory for its own keywords.

This was true even long before Google's Panda update, and is all the more true, now.

People who always publish their own work on their own sites first typically have absolutely no difficulty at all outranking article directories.

Originally Posted by InternetMarketingIQ

I know this how? Because I have reposted articles to my sites and outranked the authors. And this is pretty common.

For me, also. Easy if you know how - and that's putting it mildly: it's actually pretty easy for anyone who always posts all their articles on their own site first and has them indexed there before submitting them anywhere else.

Originally Posted by InternetMarketingIQ

And think about your purpose in posting. You want a back link or you want a visitor.

Correct.

From an article directory, with its non-context-relevant, PR-0 backlink, it seems to me that fewer and fewer people, these days, "want a backlink". Targeted traffic, on the other hand, is a different and far more beneficial matter.

For me, the key question has always been: when someone finds one of my articles by putting one of its keywords into a search engine as their search engine, which do I want them to find - the copy on my own site ("job done") or the copy in EzineArticles (like most marketers, I lose most of the traffic that I "send" there instead)? So it's a bit of a no-brainer, really.

Originally Posted by InternetMarketingIQ

Within context "Article Marketing" means you should be able to post and not even have a website.

Not so much, in my view: that would really be only "article directory marketing", not "article marketing" per se.

It's very apparent that most people who fail at "article marketing" tend to fail in more or less the same way, and it's a way far more accurately known as "article directory marketing" and broadly characterised by ...

(i) depending on article directories for traffic and backlinks;
(ii) using "spinning" and/or "mass-submission" software;
(iii) using a "rinse and repeat" model of "article directory marketing";
(iv) writing/submitting large numbers of shorter articles which are sometimes "salesy" in tone and have a prominent "call to action" in the resource box.

You can be pretty sure, whenever you see one of the ever-increasing plethora of threads we regularly have appearing here with titles like "Article Marketing Doesn't Work Any More" or "I'm Not Sure About Article Marketing Any More" (we've all noticed those, right?), that the person starting it off has been doing at least three of the four things mentioned above.
There are reasons for that.

In contrast, most people who succeed at article marketing tend to succeed in their own slightly different ways, a little harder to describe succinctly, but often (I don't say "always", of course) characterised by ...

(a) avoiding all the above;
(b) involving article syndication in their business model;
(c) building an asset-based business, by developing their own virtual properties rather than anyone else's, which produces gradually increasing residual income from work already done.

As Paul ("myob") wisely comments above, syndication works very quickly for some of us, and you don't need many articles at all for it to be effective.
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SocialBooster

13 years ago

You can economize and still bum. Select 10 keywords per product being promoted. Write one article per each keyword, then manually rewrite the article one time each. Spin each of the articles 100 times. Put the original on your number one article directory of choice, the rewrite goes on on your site. The spins go on the other directories and other sites. In all, based on working on only 10 articles, you'll have articles on over 1000 properties linking to your mini-site or blog.

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entrepreneurjay

13 years ago

Publish the content on your own sites article directories are dead because of Google's last Farmer update. Replace article marketing with video marketing you get the same benefits people can share them, post your video's on their blogs, or websites etc... This means more traffic, and backlinks pointing to your sites. A video is a lot less time consuming if you do tutorials like I do.

All you need is some good screen recording software I use ashampoo it was $10 bucks and it works great.

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cryst

13 years ago

i have number of articles on ezinearticle ...... though i got a backlink.....but no traffic as i was expecting.....

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PvPGuy

13 years ago

Pay someone else to do it.

(sorry, couldn't resist - it's my preferred method

)

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Alexa Smith

Banned 13 years ago

Originally Posted by pv1perry

Pay someone else to do it.

(sorry, couldn't resist - it's my preferred method

)

It's a very good and valid method if you can find someone who has the right skill-set to handle it all profitably and productively for you. But if you find such a person, wouldn't they be better off doing it for themselves, rather than for you, and generating their own long-term, residual income? And if they haven't quite worked that out, how confident would you be that they really do have the right skill-set to handle it all for you?

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PvPGuy

13 years ago

Originally Posted by Alexa Smith

It's a very good and valid method if you can find someone who has the right skill-set to handle it all profitably and productively for you. But if you find such a person, wouldn't they be better off doing it for themselves, rather than for you, and generating their own long-term, residual income? And if they haven't quite worked that out, how confident would you be that they really do have the right skill-set to handle it all for you?

Ugh, really? Surely you can see the immense profitability of performing paid services for people, instead of "doing it for yourself"

And that knowing one thing and being able to do it so well that people will pay you for the service does not require, nor necessarily inspire someone to take on the whole learning curve of every aspect of internet marketing.

No, these guys make more money than the average "internet marketer" by providing their specialized services that they've perfected, and there is no shortage of new IM'ers that need their services.

It should go without saying that you need to do your due diligence when outsourcing any work. Some things should be understood in conversations like these.

No, I'd much rather focus my attention on aspects of my business I do very well, and tap into the power of leverage for the necessary aspects of my business that can be outsourced.

I wish I had a better answer for the OP. To be honest, I haven't changed much with my article strategy, but I do try to avoid spammy methods of article submissions. Keep it unique, and avoid the greyhat/Blackcap and I think what has worked well in the past will continue working well.

-P

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Alexa Smith

Banned 13 years ago

Originally Posted by pv1perry

Surely you can see the immense profitability of performing paid services for people, instead of "doing it for yourself"

See it? I used to make a living from it. Briefly. But realised after a short time that I'd be much better off doing it for myself. (Which, thankfully, was correct).

Originally Posted by pv1perry

And that knowing one thing and being able to do it so well that people will pay you for the service does not require, nor necessarily inspire someone to take on the whole learning curve of every aspect of internet marketing.

Yes, this is, of course, perfectly true. I didn't mind trying that learning curve, myself; but I accept that that doesn't suit everyone.

Originally Posted by pv1perry

No, these guys make more money than the average "internet marketer"

This I don't doubt. The "average internet marketers" fails and drops out, I think.

:p

Originally Posted by pv1perry

I'd much rather focus my attention on aspects of my business I do very well, and tap into the power of leverage for the necessary aspects of my business that can be outsourced.

Yes, I agree here, too. I do outsource occasional things. I wish with hindsight that I'd outsourced a little less, though, and learned more myself. But I was lazy and technophobic and could afford to ...

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Warrior Markets

13 years ago

Originally Posted by Alexa Smith

It's a very good and valid method if you can find someone who has the right skill-set to handle it all profitably and productively for you. But if you find such a person, wouldn't they be better off doing it for themselves, rather than for you, and generating their own long-term, residual income? And if they haven't quite worked that out, how confident would you be that they really do have the right skill-set to handle it all for you?

Everyone has different skill-sets: some are good at writing; some at marketing; and some who can marry the two to reap the benefits more handsomely.

The argument that "If one can do task x and make another person profit (even after factoring in the cost of getting task x done), then why doesn't one just implement the whole system his/herself?" ignores the other elements of any given system.

Not all chefs make good restaurateurs.

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Boston Joe

13 years ago

Ha. Alexa I think I've learned more about article marketing from your posts over the last few months than I have anywhere else on the net, so thank you.

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celente

13 years ago

It is easy for me, as I have sold many ebooks using article marketing alone.

Here is my process cut down in an easy to understand way

1) write quality articles, the best ever, or have them outsourced.

2) then pay someone to post them to the top 10 - 20 directories.

Again your quality is more important here, as if it really good, more people will spread them and your links and make them go viral. I have had it happen many times.

Just do not spin and write crappy stuff. Or you will see no results.

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supernal

13 years ago

Backlinks form your foundation. Make it strong, but realize that a foundation alone isn't a kingdom.

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Davmac40

13 years ago

It's a balance between own site and article site.
My method is to publish the first article of a subject on my own sites and then rewrite the article for article sites and link it back to my own sites. That way I get the benefit of quality links by keyword. This gives Google a cyber orgasm.

Regards,
Davmac

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myob 13 years ago

Originally Posted by Davmac40

... This gives Google a cyber orgasm. ...

Is this typical after a Google dance?
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luzern

13 years ago

I think the effective marketing strategy is search engine related, whether it is SEO, video marketing (make sure your video ranks well in SE), article marketing (make sure your article ranks well in SE) or Adwords

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Marx Vergel Melencio

13 years ago

Hi BJ. As I observed over the years, people do "article marketing" because of any one, two or three of these top reasons they perceive as beneficial for their businesses:

1. Backlinks for the improvement of their onsite page's search engine rankings, of course for their target keywords...

2. Traffic from high domain authority article directories where their newly published pages can rank high in search engines for their target keywords...

3. To promote the reputation of their business and website as a friendly, expert resource of beneficial content in the form of info, advice, tips, strategies, techniques, products and services helpful for solving the relevant problems and satisfying the related needs of their target audience about topics covered by their target keywords, content, products and services...

The results of my clients and I show number 3 works best. This is more beneficial for your business if you publish your articles on your website first, have it indexed by the search engines, then have it republished/syndicated by other webmasters with contextually relevant sites and pages heavily trafficked by people interested in your content, products and services and top ranking in search engines for your target keywords...

If you believe numbers 1 and 2 are the right ways for your business to do "article marketing", and you can't be swayed in believing otherwise, even with relevant test results: My advice is to publish your articles on your website first, before mass submitting it to hundreds or thousands of article directories for backlinks. The mass submitter software I recommend is Article Marketing Robot. You don't even need to spin or rewrite your articles if you do this, as I've observed and tested. If you still believe you need to spin your articles, then I recommend publishing the original version of your articles on your website, spinning target keywords in your article titles, description and body as well as your resource box URLs and its anchor keywords, aside from the linguistic context of your entire article, offering the first ten or so spun versions of your spun article as PLR content, free or paid, depending on any of these two purposes: Getting backlinks from the pages of people with websites where they publish your free PLR content; or Earning income from your paid PLR content, then submitting each of those leftover spun versions to the article directories in your list...

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dblgdee

13 years ago

Originally Posted by Marx Vergel Melencio

before mass submitting it to hundreds or thousands of article directories for backlinks. The mass submitter software I recommend is Article Marketing Robot. You don't even need to spin or rewrite your articles if you do this, as I've observed and tested.

Getting backlinks from the pages of people with websites where they publish your free PLR content; or Earning income from your paid PLR content, then submitting each of those leftover spun versions to the article directories in your list...

It's very interesting that you say this is still recommended, even though I thought that this was the very same thing that was frowned upon by Google

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shuvo

13 years ago

Well for me its all about web 2.0 link building.I like to build squidoo lenses with my articles and then promote those lenses everywhere I can.

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omk

13 years ago

You should always post any unique content to your own blog/website first! This way, you can show G. where the first sighting of your original content occured.

Of course, you need to cover all your bases, just like others have stated - authority, onpage/offpage SEO etc.

After about a week or so, you can do EZA, syndicate etc.

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Mou

13 years ago

1) Write a quality article (or outsource if you can')
2) Instead of producing automated spins which results in junks, create sentence level spin variations . It takes time but worth the effort. If you don't have time, outsource this part.
3) Proper sentence level spin ready articles will result in several (often 24+ ) unique articles (from 6 variations). Use these quality article to post in authority sites with link back.
4) Get these properties indexed and bookmarked.
5) Check the result.
6)Rinse and repeat depending on your goals.

Simple and old school , but works.

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akhan02

13 years ago

I recently read a case study done by Jason @ UAW. He wrote 3 unique articles (along with unique re-written versions .. total 9 articles) and submitted it to UAW. The first article was submitted right away, and the other 2 were submitted 5 days apart from each other. Within a month, he was able to rank his website on the first page of google.

Reading that case study, I've decided to go along with it and see how it does for me. I think it should work out nicely as my website will be getting backlinks on a consistent basis (set @ 50/day).

You can read more about it @ SEO and Article Marketing

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whats CURRENTLY the most EFFECTIVE article marketing strategy?

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