$67 or $97?

Farhan Ahmad · 12-25-2008, 05:42 AM

I've decided to sell a resale rights for one of my product.. but I need your guys suggestion which one will works best

either I sell 30 license for $67 each, or
20 license for $97 each

regardless of the total profits I'll get, which one will give the high value for them?

proapc · 12-25-2008, 05:46 AM

Tell us about your product.

Farhan Ahmad · 12-25-2008, 05:49 AM

Quote:

Originally Posted by proapc

Tell us about your product.

The product is a minisite graphic package which is sold for $27

millionebook · 12-25-2008, 06:01 AM

Have you done it yourself or had it done for you?

Farhan Ahmad · 12-25-2008, 06:03 AM

Quote:

Originally Posted by millionebook

Have you done it yourself or had it done for you?

I done it myself, but is that is the case for my question?

MaskedMarketer · 12-25-2008, 06:45 AM

this may not make sense, but i say go for the 97$ so you have to deal with less customers

ryanman · 12-25-2008, 07:35 AM

$67 Seems better on first sight.

Justin Mandel · 12-25-2008, 09:25 AM

Offer it at $97.

People should bee willing to pay the extra $30 for rights to a product that is more exclusive.

The more exclusive the higher the price should be.

Also with offering the product with less availability you'll make people sweat much more easier for it since there's less of it going around which means you have the larger psychological advantage going for you too.

SergeantJoe · 12-25-2008, 09:31 AM

The less there is of something, the more valuable it becomes.

People don't really want to sell a product that a hundred other people are selling. I'd go with 20 for 97$.

You'll make similar profits either option, but consider this:

Is it easier to sell something to 20 people, or 30 people?

Also, as mentioned before, people will be more inclined to buy rights to a product if they know not everyone will have the same thing.

nobodyspecial · 12-25-2008, 09:43 AM

Test ... that is the proper answer

Imran Naseem · 12-25-2008, 10:20 AM

Pricing is always about testing. Sometimes a low offer on a high quality
product can attract a lot of people....

Its all about testing.

Justin Mandel · 12-25-2008, 10:33 AM

Testing is NOT the proper answer here.

How is he supposed to "test" when he only offers 20 or 30 total copies for sale?

Quote:

Originally Posted by nobodyspecial

Test ... that is the proper answer

Steven Wagenheim · 12-25-2008, 10:35 AM

You can't test this. You make a decision. You either sell 30 at $67 or 20 at
$97.

You make a decision.

Trust me, eventually, at either price, with such a low number, they'll sell.

learnmore · 12-25-2008, 11:27 AM

I would suggest go for the higher price if you created the product and it's not all over the place. Higher price may increase the perceived value which is why "premium" costs more than "regular" [take your pick:membership,product, service]. Higher perceived value coupled with low supply should do the trick.

This may be a very basic question but I keep seeing $17, $27, $37 ... $97 prices on the digital products (ebooks, courses etc) sold online. Is there some "science" to picking these numbers, the last digit being 7?

Why not $66 or $93.99? I guess the seller should make the buyer think too much about the comparison and make it easy for them to compare.

Is that it or there's more to it?

Thank you.

View Poll Results: Which one is better?
30 license for $67 each	4	28.57%
20 license for $97 each	10	71.43%
Voters: 14. You may not vote on this poll

12-25-2008, 05:42 AM	#1
Farhan Ahmad Rockin' Warrior Join Date: Oct 2008 Location: Malaysia Posts: 107 Thanks: 33 Thanked 8 Times in 6 Posts	$67 or $97? I've decided to sell a resale rights for one of my product.. but I need your guys suggestion which one will works best either I sell 30 license for $67 each, or 20 license for $97 each regardless of the total profits I'll get, which one will give the high value for them?

12-25-2008, 05:46 AM	#2
proapc SmokinMo War Room Member Join Date: Jun 2005 Location: Sun Valley, Idaho, USA. Posts: 471 Thanks: 22 Thanked 19 Times in 17 Posts Social Networking Contact Info	Re: $67 or $97? Tell us about your product.
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12-25-2008, 06:01 AM	#4
millionebook Active Warrior Join Date: Mar 2008 Location: , , United Kingdom. Posts: 66 Thanks: 0 Thanked 4 Times in 4 Posts	Re: $67 or $97? Have you done it yourself or had it done for you?
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12-25-2008, 06:45 AM	#6
MaskedMarketer Senior Warrior Member Join Date: Aug 2008 Posts: 1,040 Thanks: 287 Thanked 70 Times in 61 Posts Social Networking	Re: $67 or $97? this may not make sense, but i say go for the 97$ so you have to deal with less customers
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12-25-2008, 07:35 AM	#7
ryanman The Ultimate Warrior War Room Member Join Date: Oct 2008 Posts: 830 Thanks: 19 Thanked 151 Times in 66 Posts	Re: $67 or $97? $67 Seems better on first sight.

12-25-2008, 09:25 AM	#8
Justin Mandel Trust Establisher War Room Member Join Date: Aug 2007 Location: Long Island, NY. Posts: 2,697 Thanks: 248 Thanked 111 Times in 87 Posts Social Networking Contact Info	Re: $67 or $97? Offer it at $97. People should bee willing to pay the extra $30 for rights to a product that is more exclusive. The more exclusive the higher the price should be. Also with offering the product with less availability you'll make people sweat much more easier for it since there's less of it going around which means you have the larger psychological advantage going for you too.
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12-25-2008, 09:31 AM	#9
SergeantJoe Warrior Member Join Date: Jul 2008 Location: , , USA. Posts: 28 Blog Entries: 1 Thanks: 0 Thanked 2 Times in 2 Posts	Re: $67 or $97? The less there is of something, the more valuable it becomes. People don't really want to sell a product that a hundred other people are selling. I'd go with 20 for 97$. You'll make similar profits either option, but consider this: Is it easier to sell something to 20 people, or 30 people? Also, as mentioned before, people will be more inclined to buy rights to a product if they know not everyone will have the same thing.
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12-25-2008, 09:43 AM	#10
nobodyspecial HyperActive Warrior War Room Member Join Date: Apr 2006 Location: , , . Posts: 197 Thanks: 0 Thanked 8 Times in 7 Posts	Re: $67 or $97? Test ... that is the proper answer

12-25-2008, 10:20 AM	#11
Imran Naseem Just A Nice Guy :) War Room Member Join Date: May 2007 Location: UK, Manchester Posts: 3,774 Blog Entries: 2 Thanks: 888 Thanked 367 Times in 171 Posts Social Networking	Re: $67 or $97? Pricing is always about testing. Sometimes a low offer on a high quality product can attract a lot of people.... Its all about testing.
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12-25-2008, 10:35 AM	#13
Steven Wagenheim Article Marketing Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 13,262 Blog Entries: 11 Thanks: 515 Thanked 2,888 Times in 904 Posts Social Networking	Re: $67 or $97? You can't test this. You make a decision. You either sell 30 at $67 or 20 at $97. You make a decision. Trust me, eventually, at either price, with such a low number, they'll sell.
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12-25-2008, 11:27 AM	#14
learnmore Active Warrior War Room Member Join Date: Dec 2008 Posts: 95 Thanks: 30 Thanked 14 Times in 7 Posts	Re: $67 or $97? I would suggest go for the higher price if you created the product and it's not all over the place. Higher price may increase the perceived value which is why "premium" costs more than "regular" [take your pick:membership,product, service]. Higher perceived value coupled with low supply should do the trick. This may be a very basic question but I keep seeing $17, $27, $37 ... $97 prices on the digital products (ebooks, courses etc) sold online. Is there some "science" to picking these numbers, the last digit being 7? Why not $66 or $93.99? I guess the seller should make the buyer think too much about the comparison and make it easy for them to compare. Is that it or there's more to it? Thank you.