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How P90X Built a $400 million offline and online empire... using direct response

by MaxReferrals
16 replies
Interesting case study on this one, and proves that radio and broadcast work massively:

The Fitness Revolution Will Be Televised (After Leno) - Yahoo! Finance
#$400 #built #direct #empire #million #offline #online #p90x #response
  • Profile picture of the author LegitIncomes
    Interesting to read that the first infomercials failed, but once they added before and after pictures, sales took off.
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  • Profile picture of the author italiandude
    Awesome read. The people behind P90x sure got it right.
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  • Profile picture of the author Ryback
    I have personally done P90x and have seen amazing results from the workouts. This is an example of what testing is all about. You have to keep on doing it and they got the P90x product to convert in a massive way!
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    • Profile picture of the author Ralf Skirr
      Wow, I had no idea P90X is that big!

      Ralf
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      • Profile picture of the author Kevin AKA Hubcap
        Here's a take away.

        So many people are worried because they're not experts.

        Mr. Daikeler, the man behind P90X, isn't a fitness expert but he knew where to find one. Go take a look at the BeachBody site.

        He has many different programs. Each with expert spokespeople. What does he do??? Remains in the background collecting the cash.

        So the next time you hear "you have to be an expert" you can sit back and laugh.
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        • Profile picture of the author LegitIncomes
          Originally Posted by Kevin AKA Hubcap View Post

          Here's a take away.

          So many people are worried because they're not experts.

          Mr. Daikeler, the man behind P90X, isn't a fitness expert but he knew where to find one. Go take a look at the BeachBody site.

          He has many different programs. Each with expert spokespeople. What does he do??? Remains in the background collecting the cash.

          So the next time you hear "you have to be an expert" you can sit back and laugh.
          You are spot on. Absolutely correct.
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  • Profile picture of the author JamesGw
    Please don't spam your website like that.

    Also, P90X is appealing for a lot of people because it tells them exactly what to do. Not a huge fan of it from a hardcore training perspective, but it's really not all that bad either, if a little campy. Some of the workouts can get intense.
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  • Profile picture of the author higherstate
    Would love to know what shape Daikeler is in

    For their other program insanity it looks like they have gone down to 60 days from 90 for their marketing message.
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    • Profile picture of the author dark witness
      Originally Posted by higherstate View Post

      Would love to know what shape Daikeler is in

      For their other program insanity it looks like they have gone down to 60 days from 90 for their marketing message.

      He is in Financial Shape !! That's for sure..

      i had not heard abou this program before.
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  • Profile picture of the author christopher jon
    So the next time you hear "you have to be an expert" you can sit back and laugh.
    He has many different programs. Each with expert spokespeople. What does he do??? Remains in the background collecting the cash.
    Now, you might want to rethink your comment on being an expert.

    Carl Daikeler is an expert businessman. He hired expert fitness spokespeople and trainers.

    That is a lot of expertise floating around the beachbody camp.

    John Doe who doesn't know squat and his army of VA's aren't going to reach that level of success.

    What is most important, the product produces results. It's not misleading hype or theoretical BS.
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    • Profile picture of the author theory expert
      Banned
      Originally Posted by christopher jon View Post

      Now, you might want to rethink your comment on being an expert.

      Carl Daikeler is an expert businessman. He hired expert fitness spokespeople and trainers.

      That is a lot of expertise floating around the beachbody camp.

      John Doe who doesn't know squat and his army of VA's aren't going to reach that level of success.

      What is most important, the product produces results. It's not misleading hype or theoretical BS.
      Also, it took money to put together all the pieces needed to make it all work.
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  • Profile picture of the author MichaelHiles
    People who think the sun rises and sets on web marketing are sadly mistaken.
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  • Profile picture of the author RevSEO
    Truly inspiring story. Until now I didn't know Carl Daikeler was the man behind the business. That guy is killing it and built quite an empire!

    If this story doesn't inspire you, I'm not really sure what will. P90X was, and still is, extremely successful.
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  • Profile picture of the author John Galt
    Guess I'm late to the party. That link is dead. I found it again for anybody interested:

    http://www.nytimes.com/2011/05/29/bu...pagewanted=all
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  • Profile picture of the author Truxx
    thanks for the new link. I love these case studies. They are motivating and interesting.
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  • Profile picture of the author Big Al
    The link doesn't point to the right place anymore.

    My mate used P90X to lose weight for his wedding and lost a couple of inches round his waist and added one to his bicep.

    Here was I thinking it was faddy non-sense and discover a new niche... men who want to lose weight for their wedding using P90X
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