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Advice for my first Product...

by AntHodges
8 replies
I could do with some advice on my first product packaged pls.

I have created 7 day video courses, with workbooks and cheatsheets on:
  • Social Media (as a whole)
  • Email Marketing
  • Blogging
  • Twitter
  • Facebook
  • Linkedin
  • YouTube

I have emails written and was going to be putting these on my site for people to purchase online training.

Would I be better off....

A) Offering the first one for FREE then each of the others costing $XX individually

...or...

B) Dive into CB, set up the first one for $XX with an upsell to get the entire set for $XX?

...or...

C) Offer a members site with them all in, with other material and downloads, on a 14 day trial for $XX with recurring billing of $XX each month after 14 days?
#advice #product
  • Profile picture of the author luckyshah290
    I Advice you to try the Third Option With CB recurring Billing or install IDev affiliate program Software which costs only $29 one time .. To add an Affiliate program ..

    Membership Site Works better then anything ...
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    • Profile picture of the author Joseph G Spiteri
      I would go for the membership site. personally i would try $4.95 for first 7 days then recurring monthly fee.
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  • Profile picture of the author luckyshah290
    I would go for the membership site. personally i would try $4.95 for first 7 days then recurring monthly fee.
    Yeah Kinda Good Idea .. But most of the People While Giveaway first 14 day for FREE .. or you can do it like for $1 ... Anyone can afford that ....
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  • Profile picture of the author Claire Sharp
    The best idea is the option 3. It works better than the two.
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    • Profile picture of the author jbsmith
      Do not go with Option 3 unless you can come up with a strong proposition for why people will continued to be billed month after month, otherwise they will drop off and you'll never see them again.

      However, if you promise them another video each month combined with a corresponding tool, case study, deep-dive coaching call, etc... then membership site would be a good model.

      Whichever model you use, you can benefit from having a pre-sales funnel that includes a) a video that talks about the features and benefits of your training b) ideally some testimonials or proof that your training is of benefit to your market and c) a sample of your training - could be a giveaway of something you have already done, another video you produce...etc

      Finally, I would advise you put some strong positioning around the suite of videos you have - something that ties all of these together in the mind of the prospect - if the main focus of using these tools is to generate traffic, then focus on that. If the main focus is on converting prospects into customers, then focus on that. Focus on what RESULT buying your videos will achieve for your prospect and you will sell more.

      Jeff
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      Turn Your Knowledge Into High-Paying Digital Products To Sell Online
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  • Profile picture of the author abigailmarketing
    Yes I agree. Option 3 is the best. You can get more sales via membership.
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  • Profile picture of the author harryhumph
    Whatever works for you, try all of them and use the one that works the best
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  • Profile picture of the author ganesh
    Membership site is an excellent idea but delivering new and quality content every month is not an easy task. Think about it first. Plan you contents for say about 3 to 4 months in advance and then start. If you feel that you cannot deliver quality content beyond a certain point of time then go in for fixed term membership.
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