Marketers must use multichannel approach: panel
This article is a good read.
Marketers must use multichannel approach: panel - Direct Marketing News
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"Jared Blank, VP of e-commerce at Tommy Hilfiger and the panel's moderator, said that "everything we thought was unique in the online space had already been done for the previous 60 years in the offline world."
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By the way, if you are not subscribed to the email newsletters of the above site, DMNews, I would suggest that you do so.
Marketers must use multichannel approach: panel - Direct Marketing News
----------------
"Jared Blank, VP of e-commerce at Tommy Hilfiger and the panel's moderator, said that "everything we thought was unique in the online space had already been done for the previous 60 years in the offline world."
-----------------
By the way, if you are not subscribed to the email newsletters of the above site, DMNews, I would suggest that you do so.
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