Simple Sales Letter Exercise To Create Potent Copy

4 replies
Hey Warriors,

I recently sent this out to my list and wanted to share. It's a great little exercise that will have you turning out potent sales letters with ease.

It will make everything you write hit the prospective customer with absolute maximum power...

You will need to do some pretending here so work with me ...
First we are going to pretend that the product you are selling can only be sold by its Title. *Nothing else. *The only chance you have to make a sale is through the title. That's the only thing the customers are basing their buying decision on.

Do this. *I mean really do it ... Imagine that for a second.

If you spend some time imagining this your mind is absolutely forced into creating a title that conveys the greatest benefit of your product possible.
If all that you have is a title to sell a product you have no other option than to make the customer understand what the product is all about in one quick glance.

This is how you come up with incredible titles.

Once the title is done we move on to the next phase.

More pretending.

Now we are pretending that the only thing we can make a sale off of is the back cover of the product. *Take a look at some books that you own and read the back covers to get an idea of what I'm talking about.

Self help books are masters at this so if you get a chance look at those.

You will see the back covers basically just have some bullet points.

So now all we have is a title and bullet points to make a sale. *And maybe a short paragraph above the bullet points.

Your mind is forced in this exercise to condense your message down into the absolute essence of your product. *This creates maximum impact.

Now you continue doing this and adding a little bit at a time through these exercises until you have a complete sales letter.

When you are ready to sell and need pieces of your sales letter for things like profile signatures, ad banners, regular banners, classified ads, ppc ads, etc. *... You now have the strongest and most potent sales copy that could be created.
#copy #create #exercise #letter #potent #sales #simple
  • Profile picture of the author PatriciaS
    This is quite helpful. Thanks!!

    Patricia
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  • Profile picture of the author MatthewNeer
    Great exercise man, I'll be sure to use that.
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    • Profile picture of the author gefflong
      I will have to remember those. They do work very well.

      Thank you.
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  • Profile picture of the author phanio
    Great - it is always good to get back to basics and put yourself in the mind of your customer.
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