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| | #1 |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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Okay, maybe a little over the top, but not far from the mark. I've been reading Paul's latest book, of which I am almost done with. I used to consider myself a decent writer. After reading this book, I learned where I fall very short. I won't give away anything in the book itself but I want to comment on something that Paul made me realize when it comes to my subscribers. He talks about knowing your subscribers. I thought I did. But when I read what Paul had to say on this subject, I realized that I had only scratched the surface when it came to knowing my subscribers and that I was probably not reaching as many of them as I could with my content because I was leaving out a few very important pieces of analysis. Paul takes writing to an art form. It's what separates good writers like myself from great writers like Paul. It's not that he writes any more complicated than I do or better. It's that he knows what to say and when to say it and how to present it in a way where people will be more responsive to it. In other words...he really knows his audience. I can only imagine how much more successful I could be if I put the thought into my emails that Paul puts into his. There is a huge difference between telling your subscribers something that they might want to know and telling it in a way where they truly believe it is something that they want to know...or even desperately need to know. If you read some of the incredible examples in the book, you'll know what I am talking about...how he turns a totally dull and uninteresting subject into an incredible story. It is no wonder that Paul is so successful and so respected by others. After I am done reading this book and done absorbing what's in it, I may not be the communicator that Paul is...but I'll be a hell of a lot better than the writer I am now. Paul, thank you from the bottom of my heart. |
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| | #2 |
| Wordsmith War Room Member Join Date: Jul 2003 Location: , , USA.
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Agreed... Paul's is one of the newsletters I actually look forward to receiving. I think one of the keys to what you're saying, Steven, is that not only does Paul know his readers they, through his writing, feel they know him. Tsnyder |
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| | #3 |
| HyperActive Warrior Join Date: Dec 2008
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Yeah you really have to know your audience and speak to their emotions. I never realized how important writing was until I started building my own businesses. If I am hiring someone they need to be able to have writing skills in order to be an asset because tasks involve writing.
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| | #4 |
| Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA.
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Steven - An example of how Paul approaches his readers can be found looking at thread titles he's posted here. Title focus is "you, your, how to, etc" and there is no "I, me, my" in his titles. That's not a dig at you or anyone here - but it's a subtle example of how Paul approaches his readers. It's why his writing is always worth reading. kay |
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| | #5 | |
| List Building Freedom War Room Member | Quote:
Hey Steve, what's the title to Paul's book you are reading? I've never read any of Paul's products but it seems like I may in fact be missing something. If you could let us know the title of the book I'm sure I can find it from there. Thanks, Mike Hill | |
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| | #6 |
| Writer War Room Member |
Mike, it's a WSO at the moment if it's the same one I think Steven is talking about. Steven why not try and rewrite the OP and get rid of all the I's in it, and see what happens. |
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| | #7 |
| Tanvir Join Date: Jan 2007 Location: Canada
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hey Mike this is the wso thread- http://www.warriorforum.com/warrior-...r-content.html , I think Steve is talking about the same product. I haven't picked it up yet, but I sure will. If you haven't read any of Paul's stuff before, you might want to join his list. That newsletter is one of the few that I always read. Tanvir |
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| | #8 |
| Christmas Rocker Join Date: Aug 2006 Location: North Pole
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Some other things people could learn as well. 112 pages of single spaced lines, no extra big header and footer and bonuses which are relevant to the product so helping you implement it. Martin |
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"Merda taurorum animas conturbit"
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| | #9 | |||
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Steven, Quote:
Page 77 - 'The most effective headline for most purposes is one that makes a promise that the article, report or post delivers on.' You just adequately demonstrated 'hype' in my opinion - which, if you think about it, has a negative consequence, right from the off. Imagine the power of that multiplied by 11000. You often state bewilderment at some of the responses you get here and claim that people are out to get you. I disagree, and would suggest that people are trying to give you positive directional nudges. Quote:
Quote:
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| | #10 |
| FabianTan.com War Room Member Join Date: Nov 2006 Location: Singapore
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Just bought a copy. And I'm still currently implementing some of his advice from his latest report called 'Need To Know'. Top drawer stuff. Fabian |
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| | #11 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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| Quote:
Hey Rog, know what? When you're right you're right. This OP sucks. It was poorly written in more ways than I can even count. I was just so excited after reading Paul's book that it got the better of me. If you'll notice, my last too OPs have been a much different style from my usual. I plan on trying to stick more to that kind of commentary from now on unless there is no other way to communicate the thought than through relating a personal experience. Thanks for the well thought out and constructive criticism. | |
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| | #12 | ||
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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| Steven, First, I'm glad the book is helping. Second, as far as the thread title... Why do I have an Elton John song going through my head right now? No, not that one. "Captain Fantastic and the Keyboard Cowboy." ![]() Anyway... The story you're talking about was pretty powerful, but that wasn't because of the writing. It was because of the focus on the very real potential harm to the reader if they didn't take action on it. All I did was make it real for them. The other example of turning an utterly boring subject - grammar - into a piece that gets rave reviews is "The Wombat Report". The principle is exactly the same. You talk about things that matter to the guy or gal on the other end of the wire, and you do it in language they speak when they talk to their friends. The only talent this takes is knowing how to put your own ego down at the door to your office and become the person you're writing for. That's not a hard thing to do. Martin, Quote:
Now, a wide right margin is okay for notes. That is a useful adaptation, in my mind. But I'll bet other people feel the same way about that that I do about double-spacing lines. Back to Steven, Quote:
There's another one for Mani's collection. And another example, I believe, of the lesson Roger was talking about yesterday. Did I guess rightly, O Ratmeister? ![]() Paul | ||
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| | #13 |
| Senior Warrior Member War Room Member Join Date: Dec 2003 Location: , , USA.
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By the way Paul's newsletter...Online Business Building Newsletter - TalkBiz News is "one of the longest running" in this market. 12 years! Congratulations Paul!
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Charles E. White
Last edited by Charles E. White; 12-28-2008 at 11:22 AM. Reason: Because Mr Myers said to! | |
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| | #14 | |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Charles, Quote:
That said, could we say, "one of the longest running" in this market, rather than "oldest?" It just sounds... less like "old." ![]() Paul | |
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| | #15 |
| Communi~Kate War Room Member Join Date: Jul 2007 Location: Geographically Independent
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Ahhh, you had me at 'Paul Myers'. |
| Those who stand for nothing, fall for anything. ~ Alexander Hamilton | |
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| | #16 | |
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Steven, I really admire the way you responded to my post. I have to admit that my comments were only from a 'me' perspective (lol). I'm not the whole audience, I'm just me, therefore my comments were only from the perspective of 'how your posts would have more ooomph or power' if I were to read them. When I read them, I am drawn to the 'dramatics', which in turn draws me away from the main purpose and point. So what I am suggesting is that if you toned down the 'dramatics' - (Eg the 'saved my life' in the title) it would simply serve to emphasize the more important points. Thankyou for the considered response, I'm really pleased that my comment appeared to help, rather than offend. I was perhaps a little too direct even by my own standards. Perhaps, it's something that I've taken note of for a while and wanted to share. ![]() Hi Paul, Quote:
In retrospect, I probably won't be so vague and cryptic again, although it was an interesting experiment. ![]() There have been some great ideas put forward as 'the lesson' - unfortunately for me, they're probably all better and more accurate than the one that I 'saw'. Here goes... {addresses the group as a whole}, Paul currently has a new ebook for sale which many of us have read (or are in the process of reading.) It's a bit of a 'master-class'. Steven had made a post or two (like this one) pointing out that he was reading it and also praising Paul's work. Steven then made the 'writing tips' post. Paul entered that thread, very professionally praised Steven's post and created a scenario where he was simply 'adding to' Steven's thread, as opposed to trying to 'trump' it. But in my opinion, Paul did 'trump' it and thus very professionally stamped his authority on the subject, without appearing to stand all over Steven's toes. I saw it as a great example of 'how to demonstrate and reinforce your authority' and the key was in the implementation. Apologies in advance to all concerned, in case they are required. I often see things that 'aren't really there' and I've probably been reading too many 'Art Of War' type of books. ![]() ..... As you can see, if none of this was Paul's intention, then my assumption may offend. I hate offending the people I admire, but I'm quite good at it. I hope that it is taken into account that I could have taken the easy, coward's option and just agreed with Paul above that the lesson I was referring to was the one that he had mentioned. But I chose to take the honest approach, explain myself, and hope now that I don't look too dumb and haven't dug the hole much deeper, because I may end up up falling out of the other side (although I'm quite keen on Australia, as it happens.) {ExRat turns down the cockiness level, turns up the contemplation level - to a collective sigh of relief} | |
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| | #17 |
| "Opportunitiesaplenty" War Room Member Join Date: Mar 2007 Location: Redmond,WA, USA .
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Steven, you were so convincing I went over and bought Paul's book!
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| | #18 |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Roger, Ah. I hadn't considered that. Thank you for the clarification. I didn't think of it that way when I was responding to Steven's post. Just, "Cool idea. And what about..." You're right, though. That could be an excellent strategy, if one wanted to approach it that way. Good observation. Paul |
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| | #19 | |
| Senior Warrior Member War Room Member Join Date: May 2003 Location: Stockholm, Sweden.
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do you have any pictures in the book like Mr hamster Riley if it ain't got pictures it isn't a book...LOL Just kidding mate...but if your book is anything like your newsletter, then it has to be rock solid.... I have to check that out... ![]() --David | |
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| | #20 |
| Lookin at You.... War Room Member Join Date: May 2008 Location: Out Of My Mind - Brandy Too
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Hey Roger.. I saw what you saw too... so don't think that you are "seeing things that aren't there.." BUT.. That's not to say that I think Paul was trying to do that in a way that would make Steve look bad.. When somebody knows a subject well and share freely on the topic, they seem to naturally bless us all with these lessons without even realising it.. SO.. Thank you Paul.. and Thank you Steve for starting some VERY educational thread these past couple of days.. even if the education came after the OP ![]() Peace Jay |
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Bare Murkage.........
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| | #21 | |
| ... Madly Writing! War Room Member Join Date: Feb 2007 Location: USA
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![]() If you ever decide to be vague and cryptic again, can you not keep us in suspense for so looooooong next time? ![]() Wendy | |
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| | #22 | ||
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Wendy, Quote:
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| | #23 |
| HyperActive Warrior War Room Member Join Date: Jun 2006
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@Steven - I'm a customer of yours so pls take this in a friendly way ;-) Experiment for a day or so (flip a coin) with keeping your posts to 140 words or less - like a Warriorised version of Twitter. You might get some interesting feedback! |
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| | #24 | |
| Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA
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| Quote:
Hey Rog, Paul did nothing that I wouldn't have done if somebody had started a thread on article writing with a few tips. I simply would have added a few more relevant ones to it. I'm actually glad Paul put in his 2 cents. He made this a much more interesting thread than it would have been if for no other reason that by invoking the response from you that he did. Actually, this thread is living proof that the whole can be greater than the sum of its parts. Oh, and one last thing. I'll have to be reincarnated 10 times over to he half the writer that Paul is. Fortunately, I don't have to be in order to be successful in this business. And neither does anybody else. Just be yourself. | |
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| | #25 |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Roger, No offense taken, I assure you. Anyone who wasn't aware of my habit of brainstorming in threads, and adding what tricks I've picked up over the years, could very reasonably have assumed that my intention was to do just what you described. That said, I'd like to remind people of something. You should never feel like you should avoid commenting on things you know well. Some folks might assume it's intended to be self-promotional, but that's not an issue if the content really does add to the value of the thread. It's often forgotten that the things we sell products on are usually the things we know best, and can thus help others with the most. The rule of thumb I've always used when moderating is simple: If the advice you give on techniques is genuinely useful without someone having to buy something from you, it's a valid contribution. In twenty years of participating in various electronic fora, that rule has never let me down, either as a moderator or a member. It's a bit different when you're talking about tools, (scripts and other software), and services. Slightly trickier, because it requires guessing at intent. But for technique, it's just that easy. I don't think I "trumped" anyone, by the way. In that thread, Steven brought up a problem publicly that a lot of folks deal with privately. Had he not been aware of it and brought it to people's attention, many of them might not even have considered it. As he said, the whole is greater than the sum of the parts. Still, without someone starting the thing, nothing happens and there is no whole. This is why I like forums so much. When they work well, everyone gets more out of them than they put in. Paul |
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| | #26 | |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Steven, I wanted to comment on this separately. Quote:
Based on the comments one sees about your posts, you're reaching people in a way that helps them get more of what they want. You provide a good living for your family. You seem to enjoy what you do. That's a solid writer by any standard. There will always be someone who is better at some part of the game than you. That's true of every writer, everywhere. If you measure yourself against others, you will never recognize your own skill level. If, on the other hand, you look at what others are good at and learn from them, you quickly get to be better than you were before. The goal should always be to improve your own work, not to compare it to someone else's. If you want to be good, study the greats. If you want to be great, study the masters. If you want to be a master, study everyone. And practice, practice, practice. For example, I could probably learn a lot from the systems you use to produce the volume of work that you do. I can't imagine averaging 15 posts a day, plus all that other writing. On the flip side, you could learn something from me by slowing down. I look at nearly everything I write as practice, in the sense that I try to accomplish a purpose with it, and try to say things in a way that works to accomplish that purpose. I might spend 20 minutes on a post which you'd complete in three. In that same time, you'll make more posts. We'll both communicate about the same amount of information. In the end, though, despite my legendary verbosity, I'll do it in fewer words. Is one better than the other? Depends on your purpose, doesn't it? For newer folks, your style is much easier to digest. I tend to write for people with more experience, who have the knowledge on which to hang more advanced concepts. Different markets, different needs. Note: Not better or worse. Just different. If your results are improving, your skills are improving. Comparing self-directed objects in motion is pointless, because you never know where, how or even if they'll stop. Quit comparing yourself to other people, and start looking at the change in your results. That's all that matters. Paul | |
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| | #28 |
| Watch this Space War Room Member Join Date: Mar 2009 Location: Auckland, New Zealand
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Hi Paul and Steven, I have been following the postings here, and have really enjoyed the constructive comments from you and other Warrior. I just wanted to take the opportunity to thank you both. An important message you both are giving warriors is to be aware of our language - both when communicating to others and when we talk about ourselves. This has so much power, because when we speak it, it becomes real. This serves with our written and oral communication. Thanks for reminding me just how important this is. |
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| | #29 |
| WSOGold.com War Room Member Join Date: Jul 2005 Location: USA. Kentucky
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Who is this Paul Myers guy anyway? ![]() I tell you who he is, He's the voice of reason. He tells you like it is. He is the "Zen Redneck"! ![]() That's who Paul Myers is. Have a Great Day! Michael |
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| | #30 |
| Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA.
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Aw hell... I just want in on the Paul Myers love fest... There are lots of folks online whose work I enjoy reading (or watching, or listening to) on one level or another. But I can count on one hand the people whose writing DEEPLY ENGAGES me the way Paul's does. He's a worthy model to aspire to when it comes to creating SUBSTANCE in your writing. I'm very pleased to see that Paul is starting to hit the gas pedal a little bit lately and gain some new mindshare -- he absolutely deserves even wider recognition as a true thought leader (dare I say sage?) in our business and newbs deserve to learn how to get good from a straight shooter like Paul. If there was a benchmark for quality information marketing, Paul's name is next to it. Best, Brian <-- Call me a fanboy... I don't mind. |
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| | #31 |
| HyperActive Warrior Join Date: Mar 2009 Location: South Carolina
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I see the offer is closed but was curious if there is any way of getting the "Creating Killer Content" by Paul Myers? Paul, Steven, anybody? sounds like this is a great resource. Thanks for the constructive thread and the priceless advice found in this forum. Neal |
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| | #32 |
| Mr. Cueball War Room Member Join Date: Sep 2006 Location: , , .
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Paul Myers is a prejudice against bald people. Especially when they are good looking ( I just opened myself up for several jokes which is like the batman signal for Paul). |
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Thomas | |
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| | #33 |
| Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA.
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I Have Cancer: Read The Story and Donate If You Can | Other Ways You Can Help: 1. Make a Pledge to Mark Andrews' 10-Mile Christmas Row 2. Get the Crazy 8 Copywriting Seminar Recording 3. Buy the All-Star WSO -- just click below: ![]() ==> JazzPro.org -- Watch Jazz Videos for Free <== | |
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| | #34 | |||
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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| Ken, Quote:
too much shouting about how wonderful you are. That was the first 'new' reason I've heard in ages. ![]() Thomas, Quote:
Quote:
Paul | |||
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| | #35 | |
| Happy Hooker War Room Member Join Date: Jun 2007 Location: North of the Peace River, Southwest Florida, USA.
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| Quote:
I recently saw a photo of Paul, and he looks exactly the way he's 'supposed to', only younger .I'm glad this old thread got new life, for whatever reason. | |
| Salad is not food. Salad is what food eats... -- The REAL PETA, People for Eating Tasty Animals "I did not fight my way to the top of the food chain to eat tofu!" | ||
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| | #36 | |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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| Quote:
Thanks, John. ![]() Paul | |
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| | #37 |
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| | #38 |
| Business Strategy Expert Join Date: May 2006 Location: Award Winning Entrepreneur
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Steven, I heard a rumor that paul only saved your life on condition you post your next WSO absolutely free? paul, please confirm! |
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| | #39 | |
| Mr. Cueball War Room Member Join Date: Sep 2006 Location: , , .
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Thomas | ||
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| | #40 | ||
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Thomas, Quote:
{Thomas} How was it for you, sweetheart? {Lady} (tongue in cheek) Well, you're a bit green... {Thomas} (looks hurt and offended) {Lady} (frantically backtracking) Oh no, green is sexy... ![]() ......... Quote:
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| | #41 | |
| Mr. Cueball War Room Member Join Date: Sep 2006 Location: , , .
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| Quote:
Luckily, for me, we don't use green that way in the states. Besides, I wouldn't look hurt or offended, I would already be asleep. lol | |
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Thomas | ||
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| | #42 | |
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Thomas, Quote:
Yeh, I'm pretty much the same except they usually beat me to it before I've even finished. | |
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| | #43 |
| Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe
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Hello Paul, Lately i have been reading (re-reading) "Need To Know". Changed my IM perspective completely. Thanks for all that precious information. Really thankful. Scubita |
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| | #44 |
| Watch this Space War Room Member Join Date: Mar 2009 Location: Auckland, New Zealand
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| | #45 | |
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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| Quote:
Fernando... I'm glad the book has been helpful. Keep re-reading chapter 2. Paul | |
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| | #46 |
| Casino Extraordinaire! Join Date: Dec 2008 Location: Long Beach, CA
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I really don't know you that well, Mr. Myers... But... I already admire you... If I stick around here long enough I'm sure I will learn a thing or two from you... Just like I've learned from great people on here like.... Steven Wagenheim, JayXTreme, ExRat, Bev Clement, Mike Hill, Dana W, IM Reporter... Well... Just check out my friends list... Pavon |
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| | #47 |
| Recovering Millionaire War Room Member Join Date: Jun 2003 Location: Langholm, Scotland, United Kingdom.
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| | #48 | |
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi John, Quote:
![]() You know me, always the dreamer ![]() Thomas is still thinking on it. | |
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| | #49 | |||
| Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA
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Pavon, Quote:
Quote:
"Keep breathing." For the cranky part, you'll have to talk to Grandpa Taylor. Quote:
Sorry, DW. Couldn't resist. ![]() Paul | |||
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| | #50 | |
| Dare To Be Different War Room Member Join Date: Nov 2005 Location: U.K.
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Hi Paul, Quote:
Besides, he said he admired you. For all of us lot, he only said that he had learnt from us. He didn't say what he had learnt, or what he had learnt not to do | |
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| life, myers, paul, saved, tonight |
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