3 replies
Hi all

Working with a startup company who have a BIG cold email list of prospects that they scraped. It's a list of professional Digital Marketing agencies, the startup is a platform that matches digital agencies with projects (bit like a localised ODesk for bigger jobs)

The owners are gung-ho to just email them a sales pitch. I am telling them we need to warm the list first.

Anyone out there warmed a cold list before? Any tips how we might warm this one?
#cold #list #warming
  • Profile picture of the author AndrewStark
    If they scraped this list it sounds like spamming, sending anything is likely to give your company a bad name, even if it content.

    You would be better off sending out physical leaflets touting for business than trying email marketing this way.
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    • Profile picture of the author JamesReynolds
      Originally Posted by AndrewStark View Post

      If they scraped this list it sounds like spamming, sending anything is likely to give your company a bad name, even if it content.
      What Andrew said!
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  • Profile picture of the author WillR
    This start-up company will soon become a finish-up company if they go ahead and email a list of scraped email addresses - and I can't believe you are even advising them they need to 'warm' the list first. Are you usually in the business of spamming people?

    Save yourself a lot of time and trouble by reading through this page:

    The CAN-SPAM Act: A Compliance Guide for Business | BCP Business Center
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