Warming a Cold List?
Working with a startup company who have a BIG cold email list of prospects that they scraped. It's a list of professional Digital Marketing agencies, the startup is a platform that matches digital agencies with projects (bit like a localised ODesk for bigger jobs)
The owners are gung-ho to just email them a sales pitch. I am telling them we need to warm the list first.
Anyone out there warmed a cold list before? Any tips how we might warm this one?
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