Google Analytics - PPC

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Hallo Guys, this question goes for people who use PPC as a traffic source.


I drive traffic with PPC and analyze my landing page results using a tracking software but also with Google analytics.

Funny thing is that I'm not really sure the analytics is accurate.
when I look at my page stats I can see something like 80% bounce rate.
but when I switch the option to "view entrance keywords" (my PPC campaign) I suddenly see a whole different bounce rate number.

So which one is right?

what is the best visitor tracking systems you use?

Thanks in advance!
#analytics #google #ppc

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