Google Analytics - PPC
I drive traffic with PPC and analyze my landing page results using a tracking software but also with Google analytics.
Funny thing is that I'm not really sure the analytics is accurate.
when I look at my page stats I can see something like 80% bounce rate.
but when I switch the option to "view entrance keywords" (my PPC campaign) I suddenly see a whole different bounce rate number.
So which one is right?
what is the best visitor tracking systems you use?
Thanks in advance!