2 replies
Hi, another traffic question from my side...
(also posted this in the copywriting section, hope this is relevant here)

I want to start using article marketing and I have several subjects I want to promote which are not related.
If I was to set up a batch of articles for Ezine articles, should I create several expert profiles for each segment?
or just upload all of the different verticals under one profile?

do people even care who is the writer of the content?

Thanks in advance
#article #article marketing #marketing
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Eduardo2 View Post

    I have several subjects I want to promote which are not related.
    If I was to set up a batch of articles for Ezine articles, should I create several expert profiles for each segment?


    The normal way to do that, at EZA, is to have different pen-names for each niche/subject, all within one author account (readers can't tell that they're by the same person, of course).

    It's not permitted (and would be extremely ill-advised!) to have more than one author account.

    Originally Posted by Eduardo2 View Post

    do people even care who is the writer of the content?
    Some do.

    Broadly speaking, two different groups of people read EZA articles.

    (i) Potential customers: these are people who find your article by putting one of its keywords into a search engine and clicking on the SERP's;

    (ii) People looking not in Google but inside EZA: these are researchers, webmasters, ezine/newsletter-compilers, and so on, but they're not potential customers.

    How one uses an article directory depends on which group one's writing for, because what each will respond to is pretty much mutually exclusive.

    In the "writing for clicks" model of article marketing (this is actually just "article directory marketing", which I used to use but will now no longer touch), one is writing for the first group - potential customers. This approach is characterised by producing a large quantity of shorter articles, typically more "salesy" in tone, with a "call to action" in the resource box (all the things that will ensure nobody much syndicates it). It's what Warriors here widely refer to as a "rinse and repeat" model, i.e. you have to keep on and on producing it over and over and over again because it doesn't really produce residual income. In my opinion, it isn't really building an asset-based income, either - it's more like creating a job for yourself. I do see that one could effectively outsource and automate quite a lot of it and try to build it up into a steady, secure income, but I strongly suspect that doing so raises, for many people, several new difficulties in addition, and that the overall success-rate of this model is pretty small.

    In the "writing for syndication" model of article marketing (this is "article marketing", not just "article directory marketing"), one is writing for the second group, potential syndicators, and in contrast to the paragraph above, creating one's articles more in line with the sort of outline described in this post. It's a radically different and (for many of us here who've tried it) a far more profitable, stable and secure approach characterised by building a real, asset-based business based on continually increasing residual income from work already done.

    In a sense, "how you want to do it" all boils down to one essentially simple, straightforward Big Key Question:-

    When a potential customer finds your article by putting one of its keywords into a search engine, what do you want him to find: an article directory copy or the copy on your own site?


    To me, it's a no-brainer.

    Most people who go to an article directory don't make it to my site at all, don't opt in, don't become customers, and so on. (And that was so even when I was "writing for clicks".) And of course it's so for most article directory marketers, most of the time. When their potential-customer-traffic goes to a directory, they lose most of it. So there's not much to think about, really, for the answer to that question - the important thing is just to be aware of the question, because it's typically a hugely important one to one's income.

    This is among the many reasons why it's so important, before submitting articles to EZA (or other directories) to publish them on your own site first.

    (Eduardo: your question has nothing to do with "copywriting", really - it's about "content-writing". "Copywriting" refers to the writing of sales pages, not articles for article marketing).
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  • Profile picture of the author Eduardo2
    thanks for the detailed information.
    I actually use article directories for adding some SEO juice to my website.
    I'm never counting on customers to come straight ahead from my article and buy on my websites...

    I totally agree that the 2nd group of marketing is more effective

    Thanks again
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