It's Not About ME!!!!
How many times have we read that sales pages are not about us, it is about the customer. The reader doesn't want to read about you until you tell then a story they can relate to. It is all about them, how the product will solve their problem, how they can get something for their money.
How many forum posts miss this point? It is all about the forum poster.
I did
I was
I went
I had
I am
I gave
I give
I, I, I
Do I want to read your lifestory, not necessarily. When the attention is focused on I, it become hype or self praise, and many of us don't want to read.
When I (yes I know, I keep saying I in this) read a thread which has I in it so many times, I never finish the post.
Try telling the same story but take the focus off self and onto the reader. The post will read far more times, because it isn't about me.
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