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Continuity - Is it Dying?

by Vladutz
6 replies
I keep reading in different places that continuity programs are basically dead or dying and that conversions are crap, retention is like 1 or 2 months etc...

I was actually thinking about creating a continuity program in the near future but what I keep reading doesn't sound promising and it doesn't look good.

Any thoughts, experiences etc?

Cheers
#continuity #dying
  • Profile picture of the author DireStraits
    Originally Posted by vladmm View Post

    I keep reading in different places that continuity programs are basically dead or dying and that conversions are crap, retention is like 1 or 2 months etc...

    I was actually thinking about creating a continuity program in the near future but what I keep reading doesn't sound promising and it doesn't look good.

    Any thoughts, experiences etc?

    Cheers
    I can't really answer the question, as I have no idea.

    Perhaps the issue, however, isn't with continuity as a model, but with the products/services on offer being so sub-par that most subscribers are going to struggle to justify a recurring payment?

    If what you're offering is both in continual demand and of high quality, I don't see how there would be an issue.
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    • Profile picture of the author CDarklock
      Originally Posted by DireStraits View Post

      Perhaps the issue, however, isn't with continuity as a model, but with the products/services on offer being so sub-par that most subscribers are going to struggle to justify a recurring payment?
      This.

      It wasn't that long ago that the IM scene exploded with "OOOOOOH, CONTINUITY" and there were eight million products and courses on the subject.

      The general thrust of these came down to "continuity programs are easy and you should do one yourself!" which naturally led to eight million stupid idiots setting up continuity programs that sucked.

      But the problem is NOT that the programs sucked because they were started by stupid idiots. It is just plain obvious that what is actually happening here is that continuity programs are dead.

      Clearly, the people who sold all those products were liars and cheats who only told everyone their secrets when the technique was already obsolete and oversaturated, and right this very second the only POSSIBLE thing they could be doing is laughing at us while they talk about how awesome their NEW technique is.

      Oh, wait, no. The problem really is that the programs sucked because they were started by stupid idiots.
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      "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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      • Profile picture of the author DireStraits
        Originally Posted by CDarklock View Post

        This.

        It wasn't that long ago that the IM scene exploded with "OOOOOOH, CONTINUITY" and there were eight million products and courses on the subject.

        The general thrust of these came down to "continuity programs are easy and you should do one yourself!" which naturally led to eight million stupid idiots setting up continuity programs that sucked.

        But the problem is NOT that the programs sucked because they were started by stupid idiots. It is just plain obvious that what is actually happening here is that continuity programs are dead.

        Clearly, the people who sold all those products were liars and cheats who only told everyone their secrets when the technique was already obsolete and oversaturated, and right this very second the only POSSIBLE thing they could be doing is laughing at us while they talk about how awesome their NEW technique is.

        Oh, wait, no. The problem really is that the programs sucked because they were started by stupid idiots.
        Hahaha.
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  • Profile picture of the author shermancox
    I'm in a niche that ain't internet marketing and my continuity program does all right. Definitely better than when i didn't have one. I think it is highly dependent on niche...
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  • Profile picture of the author TroelsJepsen
    Like already mentioned, I guess it depends on your ability to keep delivering value, that's worth the monthly fee.

    Your niche + how and where you market your program is also very relevant. I rarely see continuity programs promoted as WSO's. I'm assuming, that one time payment products simply convert better, since this is the case.
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    • Profile picture of the author Anonymous Affiliate
      Originally Posted by TroelsJepsen View Post

      It depends on your ability to keep delivering value, that's worth the monthly fee.
      Most people's interests are temporary and they switch hobbies and areas of interest like they change their shirt: this month they join horse-riding lessons, next month they move to japanese cooking lessons, then it's time for some Yoga, etc.

      Even if you deliver top quality stuff, the large majority of a continuity program join in out of curiosity or a temporary passion. That's why it's difficult to keep the bulk of your membership site beyond the 3-month mark.

      I myself have done MUCH better with other business models (such as front-end + upsell + downsell) rather than the continuity monthly program model.
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