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Most used features (important) for an autoresponder

by gzeus
1 replies
Hi,

Which features and capabilities you guys use the most when using an autoresponder service? Which ones you couldn't do without (essential to your work)?

Rate them by most important to least important for your work!

If any are not included in the poll make a comment.

1) Autoresponders and one time mailings
2) Subscriber segmentation (by buyers, countries of residence, etc)
3) High email message deliverability
4) Nice HTML templates
5) Form builder
6) Online survey builder
7) Social Media Integration (Twitter & Facebook API integration)
8) Email Analytics (click tracking, open rates tracking, unsubscribe stats)
9) Split Testing
10) Deliverability estimator (checks if your messages pass spam filters)
11) RSS to Email
12) API
13) Co-branding (you can become a branded reseller and have your own autoresponder service)

Thank you!
#autoresponder #features #important
  • Profile picture of the author Troy Broussard
    Really it's not so much about "features" - the top 5 stack up very well when it comes to feature by feature comparisons...

    You need to think about the primary mission and that is deliverability and then secondly integration with your business. For example, some integrate with certain shopping carts better than others, etc... and this can become a big issue. For example if the cart you want has integration but forces double-optins and you use single optins, well that's a problem.

    But I would focus on those two primary concerns - deliverability and integration.

    Integration really implies several other things as well such as flexibility, design, support, etc...
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