Leverage in marketing, so what's missing?

by David Maschke 5 replies
I've been thinking about leverage in marketing. It's pretty
easy to understand. Getting more results for your efforts.

But isn't there a fulcrum point in levers?

Viral marketing has great upside leverage, with little downside risk.

Move the fulcrum towards the prospect, and it's easier to push down.

Sure, you have to push down further, but it's an illusion. It's easier.





Would skills that you teach for free be the fulcrum?

Thoughts and advice type of information can be found everywhere.

Wisdom will go over the heads of those who don't have skills (like me)

Just thinking out loud...

#main internet marketing discussion forum #leverage #marketing #missing
Avatar of Unregistered
  • Profile picture of the author David Maschke
    Or maybe educating the prospect is just part of the sales process anyway. Educating the customer of what's really in their best interest.

    Is it possible that there are too many ways to look at it to draw anything out of the analogy?
    Signature

    I

    {{ DiscussionBoard.errors[4024056].message }}
  • Profile picture of the author David Maschke
    I just did the math, and Joint Venture marketing really does have leverage potential, but not if you send out your emails in the wrong language...


    Signature

    I

    {{ DiscussionBoard.errors[4024405].message }}
  • Profile picture of the author JCorp
    Huh....

    But yes, educating the prospect is a part of the sales process. There's many ways to formulate a sales process. F. Kern has good proven ideas on this...
    {{ DiscussionBoard.errors[4024478].message }}
  • Profile picture of the author David Maschke
    Thanks warrior.

    Wow, I had a correct thought on my own?

    I guess that is common sense. But selling somehow scares me.

    I forgot to carry the "B" variable in my math above, how embarrassing.

    I might have to call it a night and hit the sack.
    Signature

    I

    {{ DiscussionBoard.errors[4024555].message }}
  • Profile picture of the author JCorp
    Don't Sell!

    I was never a salesperson, I always just educated my prospect, which you can call selling, but it's not a car salesman type of sell. Go about it like you're just educating your prospects and then providing them with the solution to their problem.
    {{ DiscussionBoard.errors[4024564].message }}
Avatar of Unregistered

Trending Topics

  • 120 {{ upvoteCount | shortNum }}

    Warriors .... Warriors.... what would you like to LEARN?

    Good Morning awesome Warriors... I'm happy to announce that The Warrior Forum is planning to create our first COURSE. Yes... Powered by Warrior Wisdom... yeah!! Made at home. But before ... [read more]

  • 99 {{ upvoteCount | shortNum }}

    How I Sold 985 Copies of an Affiliate Offer in 5 Days (Step by Step)

    When I first started online in 2002, it took me a year to sell 985 copies of anything. These days, I can typically do it in the span of a ... [read more]

  • 4 {{ upvoteCount | shortNum }}

    5 Articles you need to read this Week About Internet Marketing

    Hey Warriors... welcome to a new week at the Warrior Forum We have some epic articles this week.... and we are super excited with the quality of the content. If ... [read more]

  • 65 {{ upvoteCount | shortNum }}

    1 Billion Dollar - Really ???

    Hey Warriors: Lets' assume you have "1 Billion Dollar" in your bank account. What would you do with this money ? Curious to know your views Cheers, Steve

  • 67 {{ upvoteCount | shortNum }}

    How do I become a professional plate spinner?

    I don't get this. It's like a juggling act of trying to keep dozens of plates spinning. Or what I mean is just getting a million and one tasks done. ... [read more]