Pippa Middleton Fansite (Please help)!!!!

by slimbob

Posted: 13 years ago 32 replies

INTERNET MARKETING

Hi everyone this is my first ever post to Warrior Forum!!!

I really hope someone out there who has forgotten more than I know about these things can give me some much welcome and priceless advice.

Until 3 weeks ago I had no experience with websites/blogs etc.

I am a simple gardener but I saw an opportunity and jumped in with both feet!

With the recent Royal Wedding I immediately thought that Pippa Middleton was going to be the next big thing .I thought if I made a webstite /fan site it could be a good investment especially if I got in first. So I took what little money I had and bought about £50's worth of domain names from Go Daddy and then went about getting a website made. Joined Elance and also contacted another guy at the same time (Went with guy in the end) good move and paid a team on Elance £80 for work done but not used.

Got site up and running in 2 weeks from having the idea filled with lots of original content, photos and videos. Shattered!!!

Please take a look @

pippamiddletonfansite.com

After 3 weeks live I am getting about 500 - 1000 views a day from all round the world. Is that good? Or average? I haven't got a clue.

I have had to learn about word press super fast at night after gardening and my posts are text, pictures and embedded you tube videos. I try to make them interesting and a bit different. I worked like mad through many nights after work so when I launched the fan site I would have posts going back to 29th of April so it looks like I have been up and running since the Royal Wedding day when Pippa was launched to star like status.

I know nothing about SEO and this site has had no SEO work done on it but I am ranked on the first page of google,bing,yahoo,ask etc for pippa middleton fan site and also number one on google for many other keywords including Pippa Middleton sporadically .Don't know what the hell I am doing but it seems to be working ? The great guy who made the site/blog for me said he has never seen this happen ever before so quickly .So I am really excited!!!

He said the reason is great domain name; popular subject matter and lots of original content which search engine like. It's all over my head to be honest.

However the reason I have come to you experts is I think I might of made a big mistake!

This site takes me about 2 hours a night to maintain and update with latest photos, videos and new original blog post with pictures and videos.

So as I realise time is our most valuable asset I need to be making about £30 a day minimum profit from this site in the near future. Please feel free to take a look at my site. I based it on doubleyourdating.com as I know that guy knows what he is doing.

pippamiddletonfansite.com

Can this site make me £30 plus a day with affiliation /adsense and selling advertisement space? Or am I living in a dream world?

If it can't then I am tempted to sell it if I can.

I have no idea but taking into account my traffic, search engine ranking and subject matter (ie) Pippa Middleton) How much do you think it could be worth?

How is best to sell it?

Or if you guys think I have created something really good and it has the potential to make me £30 plus a day I will consider persevering.

I cant express how much I would appreciate any advice from seasoned pro's as I am just a gardener with basically no experience till 3 weeks ago!!!!.

Thanks a million everyone.

P.s

I have recently learned about Amazon Associates Program (Yesterday) and have Amazon product ads all over the site and in blog posts too. I am selling Amazon products linked to the two things Pippa has used to get her now famous body/bum which are:

The Dukan Diet
Pilates.

However I am getting minimal clicks and no purchases at all! Damn!

#fansite #middleton #pippa

NijThinkIt 13 years ago

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LilBlackDress

13 years ago

I just took a quick peek and you are not monetizing the site very well.
I saw one large Amazon widget on the home page. Amazon widgets don't convert very well.

I looked through some of the inner pages, and hardly noticed any monetization. There is no call to action, few ads, etc.

The home page is not well optimized and the post on the home page is just not that great.

So honestly, with what you have now I would expect your profits to be minimal. You need to relook at ad placement etc.

BTW you have a lot of great photos. How are you getting these? The photos alone should be costing you a lot unless you are using them without licensing them. If that is the case you could be setting yourself up for problems.

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Nadim Hussain

13 years ago

Congratulations on sticking to the job and getting your site up and running when most people would have quit after a few days! I'm sure you'll make lots of money if you keep taking action.

My simple advice would be to try to find out as much as possible about the types of people who are visiting your site and then target them with relevant ads/products. Good luck!

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Alexa Smith Banned 13 years ago

Just a question, but have you had any legal advice about making money from a site which uses Pippa Middleton's name in the domain-name ...
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- Vanessa Reece 13 years ago
  
  And following on from Alexa's question I'd ask if you have copyright permission to use the photos too?
  
  These are all things you have to think about.
  
  This is one of the problems Perez Hilton (the famous gossip blogger) had years ago. He was taking photos here there and everywhere and using them on his blog which was monetized by ads. He had a big court case with another leading gossip site which had their own photographers. In fact I think he had a couple of law suits.
  
  If they are stock pics that have been paid for - with the correct license then all well and good.
  
  You have to be really careful about this sort of thing.
  
  V
  
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- blackjack 13 years ago
  
  Originally Posted by Alexa Smith
  
  Just a question, but have you had any legal advice about making money from a site which uses Pippa Middleton's name in the domain-name ...
  
  Alexa
  
  Brilliant reply and question. I am sure that this hasn't been approved by Middleton Family.
  
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  slimbob 13 years ago
  
  First of all thank you so much:
  
  NijThinkIt
  LilBlackDress
  NadhimH
  Alexa Smith
  ITS-V
  Blackjack
  
  For having the time to read my first post and offer me some great advice plus having the time to have a quick look at my site too.
  
  As I said I have no experience in these things and realise now I could of made a big mistake!
  
  I saw an opportunity and took massive action which is good as I realise that speed of implementation is a very important thing . However life is all about making mistakes and learning from them .I feel my first exposure to the internet marketing has been just that a great learning experience for me to take on board ,learn from and move on to my next project with more experience.
  
  To address all your great replies.
  
  NijThinkIt
  
  Thank you for your great advice about facebook and adsense .Also idea of selling site for quick flip profit, much appreciated.Cheers
  
  LilBlackDress
  
  Yes I totally agree with you I have just learned how to use wordpress and get widgets on my site,amazon was the first one I joined , still have a lot to learn it has been one big rush and realise it is not optimal thank you for looking at my site I really do appreciate it.
  
  Greta point about photo's I will address it at end of message.
  
  NadhimH
  
  Thank you for your encouraging words Nadhim! All the best to you!!!
  
  Alexa Smith
  
  Thank you Alexa for bringing me down to earth and for your great advice , I must admit I didn't want to hear this but it needed to be heard so it is much appreciated .I will address legal/copyright issues at end of message.Thanks a million!
  
  ITS-V
  
  Hi ITS-V thanks for advice like Alexa's above.Again I needed to hear this so thank you very much.I will address legal /copyright at end of message.cheers!
  
  Blackjack
  
  Hi Blackjack thanks for posting a reply . I can see you are a very experienced person in these matters and with you agreeing with Alexa & ITV-S it just reinforces my doubt. Again priceless advice and I will address legal /copyright next.But thank you very much for your time so far.
  
  O.k here goes.
  
  After my idea I searched the net and saw a few sites set up linked to Pippa Middleton, As I have no experience I wrongly thought if a few sites are set up then it must be o.k .I noticed they were using adsense , publishing posts with photos and videos plus they were ranked high on Google .I was in the position were I either spent time researching and missed the boat/opportunity so to speak or take a risk along with massive action and get going which I chose to do.Rightly or wrongly.
  
  No I don't have permission from the Middleton family
  All videos are embedded from Youtube and no photos are not stock or licensed photo's They are sourced from other websites or Google picture search.
  
  A lot of pictures are from Celeb Buzz and Zimbio sites where they have twitter and facebook share icons next to images ???? Not sure if this makes it o.k??
  
  I don't slag any one of in my blog posts and there is no negativity on my site or negativity linked to Pippa Middleton as it is a fan site.
  
  However no I don't have permission.
  
  I have invested £350 and a lot of time on this site but hey that is my problem and tough luck , so not feeling sorry for myself here.
  
  Basically guys what are my options?
  What would you do if you were in my shoes?
  
  Not make the site in the first place I can hear you all shouting at me.
  
  Accepted!
  
  Personally I see 2 options available to me .
  
  1 - Instruct my web master to take my site offline and scrap it. Lose my £350 and accept it was a bad decision and move on.
  
  2 - Sell it on sitepoint/flippa and try to get some of my investment back so all I have lost is my time .However is selling it the right thing to do? I realise that people that buy and turn around websites for profit are more switched on than me so the domain name ,original content and search engine ranking is good but they would need to sort out photo and legal problems?
  
  I of course would not pass on a time bomb to somone else and would mention problems in sales info so the person who bought the site knew the benefits and problems associated with it .I am not out to pass my dirty washing onto some other inexperienced person as that would be pretty low!.
  
  Must make that clear!
  
  Or is it basically unsellable?
  
  I am hoping there is at least some value in what I have created?
  
  Thanks so much fro your advice with this .Joining The warrior Forum and posting my post has been priceless for me I cant thank you all enough .
  
  Al the best to you.
  
  Rob
  
  Thanks
  
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wendymckee

13 years ago

Originally Posted by NadimH

I agree totally with the comments/suggestions above. Good work!

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slimbob 13 years ago

Thanks so much everyone!

I have contacted my webmaster and at present have made my site private not public till I decide,but to be honest with you I think I will end up moving on to something new.

Plus the more I look at it I think it is wrong on my part to try and make some money off another person's fame. I got carried away and lost all rational thought with the possible opportunity and and finding an escape from gardening all day.

What a fantastic learning experience it has been for me and so great to find this forum with so many brilliant people!!!

I appreciate all the comments both

Positive (ie) Go for it
Negative (ie) Get legal advice and be careful.

Also I will not be selling this on as I dont want to pass on my dirty washing on to someone else.

It has cost me approx £400 of my savings and so much time but I must be positive about it and proud of myself for taking action and quickly implementing the idea.

Thanks a million everyone for all your help and advice!!!

Bring on the next project!!!!!!!!
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MerlynSanchez 13 years ago

My understanding is that copyrighted photos cannot be copied and pasted on your own site, even with proper attribution.

However, you really should consult an attorney to make sure you cover your bases. You cannot rely on advice from anyone on this forum regarding legal matters. We can only give you our opinions which may or not apply depending on any number of things.

There is at least one attorney on the Warrior forum (kindsvater) and he may be able to steer you in the right direction if this is something you want to pursue. It seems that if you've spent this much time and money on this project, that you may want to at least pay for some legal advice (of course I don't know how much it would cost you).

As far as flipping your site, that doesn't seem like a viable option. It's not making any money and I doubt anyone is going to touch the site if there are potential legal problems.

Again, an attorney could give you a better idea of where you stand with this.

Good luck!
Merlyn

P.S. I do applaud you for taking action. Even if this venture doesn't work out, don't let this experience dampen your enthusiasm.
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- pickthat apple 13 years ago
  
  slimbob: I would persevere if I was you about the Pippa website, although I don't personally notice any astonishing bum....
  
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JustVisiting 13 years ago

Bob

There are zillions of unofficial fansites set up by fans. As long as folk know it's an Unofficial site I would run with it.

Cheers

Paul
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- Alexa Smith Banned 13 years ago
  
  Originally Posted by JustVisiting
  
  There are zillions of unofficial fansites set up by fans.
  
  With respect, Paul, you may have missed the point.
  
  It's not about whether it's "official" or "unofficial": it's about whether the site is being used for commercial purposes.
  
  The advice you're offering someone, in the post above, may result in his being sued.
  
  This illustrates, yet again, why it's so questionable and misleading for people to give legal advice of this nature in a public forum.
  
  Originally Posted by JustVisiting
  
  As long as folk know it's an Unofficial site I would run with it.
  
  And when the Middletons or their lawyer find about it? Where would you "run", then? :rolleyes:
  
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Chris Worner

13 years ago

What I'd like to know is what Pippa Middleton has actually done in life to merit having fans at all. Is she the British equivalent of Paris Hilton?

Chris

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vickybabe 13 years ago

Yeah pretty much chris
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Hamida Harland

13 years ago

Originally Posted by Chris Worner

What I'd like to know is what Pippa Middleton has actually done in life to merit having fans at all. Is she the British equivalent of Paris Hilton?

Chris

You got it in one. She's only famous for looking nice at her sister's wedding. Can't imagine she'll last as long as Paris Hilton has though.

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Jill Carpenter

13 years ago

Originally Posted by JustVisiting

Bob

There are zillions of unofficial fansites set up by fans. As long as folk know it's an Unofficial site I would run with it.

Cheers

Paul

And here is something of interest - why I wouldn't follow that advice:

http://www.warriorforum.com/main-int...ts-sue-me.html

I know that is facebook specific, but it shows why legal advice is really important when you are looking to monetize off of someone elses company or branding without permission.

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TheChickenandTheHawk 13 years ago

Considering that you knew nothing about all of this and managed to get this going so quickly - even if it was through outsourcing - this is a good job.

Obviously, some things need to be touched up and I would agree that the Amazon widget is useless, if not unsightly.

The domain name should be fine because you are in no way officially associating yourself with Pippa, you have clearly stated that it is a fan site and it's even in the domain. The legal issues surrounding this usually come about when there are discrepancies surrounding who is running the site and who is affiliated with them.

Technically, while it alright to have a fan site on something or someone, if the representatives of that person feel that it is slanderous or damaging their image, then they can obviously object. If the site is genuinely a fan site and gives nothing for the person to complain against then it's not actually a problem.

There have been instances in the past with, for example, Prince and Usher that have had papers served against fan sites - but this was due to the use of images on the site.

If you do not hold the copyright of any images on the site then they shouldn't really be there unless you have permission. Obviously, it is quite common for people to break this rule but the copyright remains with the photographer that took the photograph unless other arrangements have been made.

People are also less likely to object if they think that the fan site is in good taste. Pippa Middleton's "Bum" may not necessarily be considered good taste. Larger magazines tend to do that sort of thing but they again, they aren't dedicating a whole magazine to Pippa Middleton - so it's a different story.

Your best bet is probably to get a community going. If you can create a discussion forum on there where people can sign up to join, they will begin to add content to the site and you can have an option where they can embed images that they have of Pippa - but images that they host on a photo hosting website like Flikr or Photobucket. This means that, as the site is hosted by another company, if anyone has any objections they have to take t up with the photo hosting company and the user that posted them on there.

Source: Internet Law in a Nutshell by Michael Rustad

If you plan on selling the site, getting people to sign up to a forum first and get a following would mean that when you sell the site, it will be worth considerably more because it has more members and the buyer of the website can then choose to go about monetizing the site. You will have already made a lump sum from the sale of the site.

If you want to carry on with the site yourself and you want to monetize, you need to be thinking of who's searching for Pippa Middleton on Google. Do they want her life story? Do they want to know about her diet and exercise habits, do they want to know where they can get a dress like the one she's wearing? You can direct them to all of these and get money as an affiliate.

Either way, you've stepped into the world of website creation and marketing and you're doing a good job. Very innovative as Pippa Middleton will be more and more in the media, I would say.

Good Luck!
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- King Louie 13 years ago
  
  Why on earth would the Middleton family sue those people setting up fan sites about Pippa? It's not that they're aggrieved or inconvenienced by such sites. I think that they won't bother going after creators of such sites, unless their reputation got tarnished by them, which I think isn't the case. It will just be a waste of time and money for them.
  
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  Alexa Smith Banned 13 years ago
  
  Originally Posted by Content Winner
  
  Why on earth would the Middleton family sue those people setting up fan sites about Pippa?
  
  Because they're making money by exploiting Pippa Middleton's name, perhaps, and that's a breach of her civil-law rights? Do you have any idea how common this is?
  
  Do you imagine that Pippa Middleton doesn't already have a "reputation management consultancy" on board whose job it is to identify and resolve issues like this?
  
  The cases aren't typically defended in court, obviously, because the defence doesn't have a leg to stand on. They just have to hand over the domain-name, any money ever made from it, and pay the other side's legal costs. :rolleyes:
  
  I'd have a 10-minute conversation with a lawyer, myself (that'll be all you need, I think).
  
  But if you prefer to take advice in a forum from unqualified people saying "I should think it would be alright" and "Why on earth would the Middleton family sue?" ... well, that's your prerogative and your decision.
  
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JustVisiting

13 years ago

Originally Posted by Alexa Smith

With respect, Paul, you may have missed the point.

It's not about whether it's "official" or "unofficial": it's about whether the site is being used for commercial purposes.

The advice you're offering someone, in the post above, may result in his being sued.

This illustrates, yet again, why it's so questionable and misleading for people to give legal advice of this nature in a public forum.

And when the Middletons or their lawyer find about it? Where would you "run", then? :rolleyes:

Alexa

Only a qualified legal professional can give legal advice. I am giving the OP my opinion.

Business is full if's.

Try Googling "fansite" and you get circa. 38,400,000 results
Both Unofficial and official sites...Mostly Monetized

Eg: susan-boyle.com
Site: Disclaimer:"Susan Boyle Fans International, Inc.- Fan Managed and Operated"
I believe this site makes $$$$

Originally Posted by Jill Carpenter

Jill

If I had celebfans.com and created a page /pippamiddleton.php and put photos and info on that page and some adverts, would you say that would be ok?

Cheers
Paul

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slimbob 13 years ago

Thanks Alexa for your input , much appreciated.
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dark witness 13 years ago

Originally Posted by Chris Worner

What I'd like to know is what Pippa Middleton has actually done in life to merit having fans at all. Is she the British equivalent of Paris Hilton?

Chris

She was Blessed !! with something of a wonderful view...
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slimbob 13 years ago

Hi everyone and thanks for your replies and helpful advice so far.

I have Pauls and (Pickthatapple's)advice (ie) go with it.

I also have Merlyn shanchez advice (ie) not give up and take legal advice.
Thanks Merlyn for your encouraging words by the way ,cheers!!

but Alexa what is your advice?.

Scrap it and take off line a.s.a.p (ie) accept the loss?
Sell it but make buyers aware of issues associated to site?If I can sell it?
Take legal advice and stick with it?

What would you do in my shoes?

Also anyone else your advice is much appreciated.

Would love your thoughts Blackjack.

Thanks a million everyone.
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slimbob 13 years ago

Thanks everyone for your opinions and advice.

Chickenandthehawk thankyou for your long reply , it is so helpful as is everyone else's advice.

It is much appreciated

Thanks a million everyone.
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MerlynSanchez

13 years ago

Let us know what you decide to do.

Good luck!
Merlyn

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Jill Carpenter

13 years ago

Originally Posted by JustVisiting

Jill

If I had celebfans.com and created a page /pippamiddleton.php and put photos and info on that page and some adverts, would you say that would be ok?

Cheers
Paul

I wouldn't say anything. I'm not a qualified legal professional to do so.

I would get a bit jittery if that was my site and that page started to get a lot of action and I didn't have legal use of photos or things on the site.

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Vanessa Reece 13 years ago

Slimbob you are welcome for my response. I think the advice on here that says, get legal advice is very good advice.

Yes, there are monetized fan sites and each one runs the risk of being shut down if the person being used as the basis of the fan site / or their reps object. And not to mention issues with photographers or image agencies that have their images used without licence.

I always think about these cases in this sense - 'just because others get away with it doesn't mean you will. '

I also very much side with Jill

I would get a bit jittery if that was my site and that page started to get a lot of action and I didn't have legal use of photos or things on the site.

Cheers,

V
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Vanessa Reece

13 years ago

I think this has been a very enlightening thread and shows, despite the obvious drawbacks and 'learning curves' you have made Slimbob you've remained calm and professional. Some people would come on here and throw their toys out of the pram if anyone dare question them. It also holds you in good stead that if you ask for help again here I'm sure I'm not the only one who would be happy to advise (if it was a subject I knew about or could advise).

I think the route you've taken is wise. Hey sometimes knowledge costs a lot of money. LOL We tend to think about money we've lost in projects that have not worked - in truth you've probably saved yourself a ton of money in possible legal fees should it have come to that. Royals are not like other celebs (not that Miss M is Royal) but she possibly has the same watchful eyes on her as her sister, therefore any use of her name etc should be used with a good understanding of the legalities.

Good luck with your next ventures!

V

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ExRat

13 years ago

Hi Content Winner,

Why on earth would the Middleton family sue those people setting up fan sites about Pippa? It's not that they're aggrieved or inconvenienced by such sites. I think that they won't bother going after creators of such sites, unless their reputation got tarnished by them, which I think isn't the case. It will just be a waste of time and money for them.

So go and make yourself some Disney merchandise and start selling it and see what happens.

The licensing rights to a brand or famous person or anything else that is monetisable can be worth figures that would blow most our minds. For years it was an open secret that when a band went on tour, the ticket money was just play money, it's the merchandising that buys yachts and mansions.

Even the money earnt just from licensing images keeps thousands of photographers and agents and all sorts of other people in the money.

Ask Getty images. Or do something that compels them to contact you - then you'll find out how much it's worth. I've seen many reports of people having to pay compensation of something in the region of $1500 per image.

If everyone could just go around robbing images and using them for commercial purposes, why do stock photo sites charge 1000s of people $1 each to use an image? Why do people bother employing photographers?

EDIT - just saw this thread

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slimbob 13 years ago

Thanks ITS-V !

I might take you upon that offer of future help

You might have some great advice for my new thread titled

Pictures & Music that wont bankrupt you !

Wonder where that topic came from
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- Jill Carpenter 13 years ago
  
  Originally Posted by slimbob
  
  I got carried away and lost all rational thought with the possible opportunity and and finding an escape from gardening all day.
  
  Now there's a literally "hungry niche."
  
  Edit: also, if Pippa Middleton ever did any gardening, that would be something that could easily legally be discussed on a gardening site - making use of the name (nudge nudge wink wink say no more.)
  
  Thanks
  
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  slimbob 13 years ago
  
  Thanks Jill great advice.
  
  Something has transpired and I need some really good feedback here!
  
  My webmaster has advised me to take all photos off the site and leave text only and then sell the valuable domain name and site?
  
  Here is my concern.
  
  If I take the site off line I will lose money £400 which I have learnded to accept.
  
  even though the guilty images have only been on a few weeks I appreaciate there is still a chance of me getting a letter /court summons months later even if the site is dead?
  
  Or by killing the site now is all solved?
  
  If I do what my webmaster recommends and remove all photos off the site and sell the skeleton with domain name and google ranking what are the ramifications in the future?
  
  Could the new owner/s get a big fine months or even years later because of the copyright infringement that only took place for a few weeks?
  
  whilst the site is live does it in fact act like a beacon for its previous copyright infringement.
  
  Or does the problem only occur if the guilty images are still up when you get contacted?
  
  Want to make the right choice here.:confused:
  
  Thanks
  
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Pippa Middleton Fansite (Please help)!!!!

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