What's the origin of this principle?

2 replies
Hey guys,

I've heard Frank Kern and others reference it, but for the life of me can't remember who they'd said originated it.

It's the principle of "Traffic, Conversion, Economy".

Wherein the first thing to concentrate on with your business is building sources of traffic, and THEN going full-on into increasing conversions, and THEN going full-on into increasing your economy (dollar per lead, etc).

Anyone know?

Thanks!
Vince
#origin #principle

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