Is cheap writing really worth the cost?
It can be said that outsourcing is just smart business practice, but have you considered its real cost? If you could hire a writer that produces 10 articles daily at the rate of $15 per day, would you? Many of you are probably thinking, "Where can I find them?" But, you really need to take a step back and look at what you're doing, or at least trying to do.
Let's say that you find this writer, and you hire them for a one-week trial. The first day, things go pretty well, and the articles you receive are somewhat decent. At first glance, they appear to be well-written and actually original. So, you send the writer more work, and wait for the next set of articles to arrive in your inbox. On Day 2, there's a slight hiccup in production, and your writer tells you they can get the articles to you the next day. Well, fast forward to Day 4, and you still haven't received the articles nor any word from your writer. By Day 5, you realize your mistake, and find yourself a bit uneasy over the time wasted and potential profit loss.
Sadly, that's the story of many many marketers, and they fall for it every time. I'm not saying that all "cheap" writers are the same, but the dependable ones are very far and few between. Even when they do produce the content you've asked of them, it's rare that it actually meets your expectations. This comes as no real surprise, however, as most people are well aware that low quality is generally the trade-off for a cheap price. Yet and still, people tend to flock to these writers and then complain because they got what they paid for. If you know that the typical results of hiring cheap writers are dismal at best, why keep doing it?
Are you so bent on paying the lowest rate possible that you are willing to sacrifice the interests of your readership? Do you realize that these same people who read your content are your intended buyers? I should hope so because without them you would be broke. If you're publishing content that can be considered garbage at best, do you really think that your readers will follow your recommendations or ever buy anything from you? Unless you live in some fantasy world where all of your dreams come true without respect to actual reality, then the answer is clearly no.
Everyone knows that, at some point, they are going to be sold on something. The question is, "Will it be YOUR article that sells them?" No one wants to be bombarded with pushy, in your face marketing spiel every time they visit your website. But, that's most of what you get with the articles being published these days, just a sales ploy (no matter how bad it may be). What about the person who reads your articles hoping that they will find some valuable insight to their problems? Have you forgotten about them? People are on the hunt for information that helps them. Provide it, and the money will follow.
And so, that brings me to another very important question.
Are you hoping to find a writer that superficially feeds your desire to push your competition out of the top of the SERPs so that you can rake in huge wads of cash? Or, are you after a writer that can appeal to your readers needs, wants, and deepest desires to the point that there exists NO competition?
Seasoned marketers will obviously identify with the latter, but the more pressing question is, "What price are you willing to pay?"
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