Affiliate program questions (what price, tiers etc)
Hi folks,
This is my first foray into the world of affiliate relationships and I'd like to learn as much as possible first, so we don't burn bridges with the top folks, but at the same time get it out there asap.
We've got a membership site (using amember) with a $77 price tag (also 147/quarter, 447/annual). We're trying to figure out good affiliate programto be really attractive to super-affiliates (the 10% that Alexa refers to here).
Our product is membership, recurring, so we'd hope to have some long term members but I reckon our average customer will be around for 2-4 months. I'd expect our refund rate to be quite low as we've put a serious amount of effort into creating a quality product - the only issue there might be traffic source (but in that case it wouldn't convert in the first place I reckon).
We do have ongoing cost per customer - our content is HD quality video, and we have a forum we need to spend time in providing help/training/support etc.
Down to the numbers - we're considering an affiliate program of 50% of first payment, 25% of every subsequent payment, for the lifetime of the customer, and second tier payments of 2% for first payment, 1% for every subsequent payment. Cookies of 999 days, and affiliate management done through the amember system*.
* regarding amember for affiliate management, I'm sure I can change that later but I'd rather not have to deal with yet another technical integration if the amember affiliate stuff is good enough - any ideas on that?
What do you think of this - is it sufficient to attract super affiliates? Or you? What would you change? Any other comments or suggestions?
Thanks!
This is my first foray into the world of affiliate relationships and I'd like to learn as much as possible first, so we don't burn bridges with the top folks, but at the same time get it out there asap.
We've got a membership site (using amember) with a $77 price tag (also 147/quarter, 447/annual). We're trying to figure out good affiliate programto be really attractive to super-affiliates (the 10% that Alexa refers to here).
Our product is membership, recurring, so we'd hope to have some long term members but I reckon our average customer will be around for 2-4 months. I'd expect our refund rate to be quite low as we've put a serious amount of effort into creating a quality product - the only issue there might be traffic source (but in that case it wouldn't convert in the first place I reckon).
We do have ongoing cost per customer - our content is HD quality video, and we have a forum we need to spend time in providing help/training/support etc.
Down to the numbers - we're considering an affiliate program of 50% of first payment, 25% of every subsequent payment, for the lifetime of the customer, and second tier payments of 2% for first payment, 1% for every subsequent payment. Cookies of 999 days, and affiliate management done through the amember system*.
* regarding amember for affiliate management, I'm sure I can change that later but I'd rather not have to deal with yet another technical integration if the amember affiliate stuff is good enough - any ideas on that?
What do you think of this - is it sufficient to attract super affiliates? Or you? What would you change? Any other comments or suggestions?
Thanks!
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