Duplicate Content Penalty?

The duplicate content penalty only applies to duplicate content on the same site. Just make sure you post the articles with the bio boxes, so you're within the TOS of the article directories and you give the authors the credit they deserve.

Hi Ben,

I guess, the question is really why do you want to use syndicated articles on your site?

Does it provide value to your readers? If it doesn't , and you are auto posting 20 articles per day - your site will be penalized.

However, if you have good authority and unique content and you use your auto content such as videos and articles as supplementary content - this can lead to lower bounce rates which google will favor.

I wouldn't do that if I were you.

The purpose of syndication sites or article directories is as a resource where you can go to use published articles in your site.

So far, you're OK, but . . .

You mustn't change the text in any way, and
You must keep the original author's name/link intact

If you do both of these correctly, you shouldn't have any problems.

If you simply copy/paste the article into your blog, you will be found, and you will be penalized.

Hope that's clear.

Cheers

Alan

.

So much bad info here...

If you are using QUALITY articles from directories that offer value and you present them on your site in a way that offers value to the reader (mixing them with other forms of content) then you will be fine. I know several people here on the forum that do this (myself included) and we've had no issue with "penalties".

Also, as mentioned - be sure to keep the article as is...links and all. The original author deserves the credit and backlink for the work you are borrowing.

If you're asking if you'll be penalized by search engines for
re-publishing content that exists somewhere else on the Web,
the short answer is "No, but you won't get rewarded either!"

The REAL purpose of USING syndicated content (that usually is
valuable to your audience) is to share it with your readers,
deliver value, which translates into their trusting you to do
it and come back for more.

It's tough (though not impossible - research 'content curation')
to thrive entirely on re-publishing syndicated content, but it
can add a nice mix to your own original content - and complement
the value you provide by sharing new/different perspectives on
the topics you cover.

From the AUTHOR'S standpoint, the benefits of LETTING you use
syndicated content comes from their ability to reach new and
diverse audiences they may not be able to otherwise reach with
their own marketing efforts - and the link on the article which
points back to their own resources is their 'reward' for writing
or recording content that's considered worthy enough to be
shared by others.

In other words, content syndication works in parallel to search
engines, attracting new targeted audiences in a different way
from being listed in SERPs.

Hope this helps.

All success
Dr.Mani

P.S. - For the ULTIMATE answer about the duplicate content
"penalty", see this:

Duplicate content - Webmaster Tools Help

I'm convinced that there is no such thing as an actual duplicate content penalty. However, if you are simply copying and pasting content that is already indexed, you can hardly expect Google to be enthusiastic about ranking it. The original content will usually rank higher.

You will always get better results with original content - it's always worth the effort.

If you want to establish yourself as an authority site you need unique content or as
close as possible. You have to look at it from Google's and site visitors perspective.

I have lost count of the number of times i have gone onto a site, looking for information, only to find content that i have seen countless times before. So what do
i do, i click straight off that site. I want to see that sites own personal slant on the subject i am interested in, not some rehashed copied content.

It is in your own interest if you wnt to be taken seriously, is to have good unique content, i know it's a pain but it's only going to be more important as time goes on.

There are about 20million (probably more) blogs with Hello World as the default post for wordpress, same goes with the Drupal default post

It doesnt exist.

That may be true, Sam, but what's being discussed in this thread ISN'T duplicate content at all, for those purposes.

It's syndicated content.

They're two completely different things.

Duplicate content, for "penalty purposes", is multiple copies of the same text within one website. That isn't what the question was about, here. It was about re-publishing content from one site to another. Just like all those top-ranked, leading major international news websites who syndicate almost all their content from Reuters and Associated Press every day without ever being "penalized" for "duplicate content", you know?

I've seen worse threads on this subject, I admit. Two years ago, when people asked this question here, about 75% of the replies said stuff like "duplicate content will often get your site penalized by Google", and regurgitated these ridiculous urban myths of internet marketing. Nowadays, at least it's only a very small minority of the replies that still perpetuate this misguided and ill-informed nonsense. Others have learned.

In this instance, anyone wanting to know the truth about this issue, fortunately, has DrMani's reply to read above, anyway: this is the main thing.

Though not directly answering the question asked in the OP, I also recommend this excellent, related article from Anne Pottinger's blog.