Products Discontinued - 301 Redirects?
This is something I have been confused about for awhile. When a product is either discontinued or sold out, should the product page:
1. Be deleted
2. Be deleted and have a 301 redirect done back to the relevant category
3. Have the page made invisible
4. Have the superseded products revert to a custom 404 page
What is the best thing to do in this case for seo purposes. If the pages are left but made invisible, do they still help with seo or are they just doing nothing.
Your ideas on what is the best thing to do when products are no longer needed will be appreciated. I look forward to your thoughts.
What do you do in this case?
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