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How should I price Video Marketing services?

by AlexHoug
3 replies
Hi,

I have a local client and I am looking for your input on how to price Video Marketing? By the video w/ distribution? Or how do you or would you price it?

Thanks!
#marketing #price #services #video
  • Profile picture of the author MikeTucker
    Charge however much you can get them to pay without losing their smile. ;

    Seriously, do your best to fit your price to their ROI.

    But, make sure you do an absolute minimum of your costs + 5% markup per video... I would probably lean more towards 800% markup, and can't imagine I would do less than 20% markup for my own mother.

    Don't be afraid to charge high amounts if the videos are worth it. My least expensive videos are $1,000 per 30 seconds. Not to brag, just to drive home the point that if they perceive the value, they will pay. In fact I know some of my clients would pay more, but again I want to balance my profit with their smiles. (also it is a completely different niche, so I'm not sure how it compares to IM/OM, but I think you get the point)

    When they keep their smiles they buy more from me later, and more importantly they recommend their friends.


    Hope this helps.
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    • Profile picture of the author omk
      customer: how much can I get this done for?
      merchant: how much do you have to spend?
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  • Profile picture of the author Aplletree
    May you should think about the long term business have a good communication with them~
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    Email； anna.zhou@movedprice.com
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