What Do Hot Trend Warriors Think

by kah22
4 replies
For some time now I've been looking at using Google Hot Trends to generate some short term income.

However, when reading various threads, articles, etc there does seem to be one major difference of opinions. Marketeers like Steven Wagenheim seem to suggest that in most cases it is best to use a blog like you might pick up at blogger.com, from my reading a free throw away blog. While others maintain that in order for the likes of Google to pick you up you need to use an established blog.

Now from what little research I've done it does seem that Steven Wagenheim is the acknowledged expert in this field, I've read his book and he certainly seems to cover all the bases; but since entering the world of IM I've constantly read about the importance of back links, becoming an authority site, regular visitors, web/blog promotion and I could go on, yet all of these seem at odds with Steven W tactics.

What do Hot Trend Warriors think of the different approaches?
#hot #trend #warriors
  • Profile picture of the author mudmat
    Yep, there is the Alok Jain's approach in Project Quick Cash and there is also the Steven Wagenheim's approach.

    The Alok Jain Way - Get a generic name for your blogger blog like "Latest Happenings" or "Crazy Happenings Around The World". After that every post is according what is the hot trend of the day. It is posted on the same blog over and over again to gaim more backlinks so as to be seen as an authority blog. Alok did not really cover in depth.

    The Steven Wagenheim Way - Name your blog according to the hot trends keyword phrase. Create a new blog for every hot trends. There needs to be a profitable element in the hot trends and that there must not be a lot of competition. Steven cover every details in his approach of using Google Hot Trends. Manual plus videos!

    I can't decide which approach is better! You should try both approach and see which comes out the winner overall..

    I can't decide
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    • Profile picture of the author kah22
      Originally Posted by mudmat View Post

      Yep, there is the Alok Jain's approach in Project Quick Cash and there is also the Steven Wagenheim's approach.

      I can't decide
      I'm familar with Steven's approach - and I must admit it appeals to me now I'll have to look at Alok Jain's approach - as you say trouble is 'I can't decide.'

      Without giving to much of their ideas away maybe Alok and Steven could chip in ?

      Kevin
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      • Profile picture of the author Steven Wagenheim
        Here is the simple answer to your question...test them both.

        I have never used the other approach so I can't comment on it. It may
        very well work excellently. I just don't know.

        All I do know is I have used my approach for some time and it works for me.

        However, there are 2 key elements, in my opinion, to making my method
        work properly.

        1. You have to be able to spot the trends that are low in competition and
        also have ways to monetize them.

        2. You have to write well because in a sense, using my system, you are
        using the trend more as a long term sub or mini niche to gain traffic.

        I have "trend" blogs that I did months ago that get traffic on a regular
        basis.

        Why?

        I picked trends that had almost no competition and thus, any daily searches
        for them will ultimately lead to my blog, which I make sure I update with
        relevant content to the subject.

        My plan of attack is two-fold.

        1. Jump on the trend while it is hot to get whatever I can out of it for
        that day...period.

        2. Look long term by trying to target trends that don't have a lot of
        competition, thus giving me future chances to capitalize on the trend
        itself should it pop up again.

        For example. Let's say somebody like Paul McCartney is in the news for
        something. Now, somebody as famous as McCartney, there is a very good
        chance that they'll be in the news again. So when the trend pops up
        again, you'll already have a blog in place. You simply add content to it
        relevant to the new trend.

        Applying this to an up and coming star (yes, there is some guesswork
        involved here) and you could essentially create for yourself a gold mine.

        No question, there is a lot of hit and miss in my approach as you are
        "betting" on certain trends paying off big time. It doesn't always happen.

        But when it does, it's so worth it.

        And as your blogs add up (imagine doing just one a day for a year) the
        Adsense income alone gets to be significant.

        Imagine after a year, each blog makes just $1 a day.

        Well, that's $365 a day in Adsense income which isn't too shabby.

        This is more a long term strategy the way I approach it than a quick fix.
        And considering the cost (zero) and how little time this takes each day,
        there is no reason not to add it to your daily routine.

        But by all means, test other ways to do this. You might very well find one
        that works better.

        That's why every successful marketer will tell you....

        Test, test, test.
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  • Profile picture of the author Steven Wagenheim
    Originally Posted by NathanFalkner View Post

    You're missing the point. Chasing a hot trend is a fun and
    speculative way to try and make a quick buck. It's akin to
    picking up a scratch-off lottery ticket, or picking up 50,000
    shares of some pink sheet stock. I'd be willing to bet dollars
    to donuts that at no time has Steven ever suggested that
    chasing a hot trend is intended to replace cultivating long
    term online assets such as authority sites, etc.
    Nathan brings up a very good point which I completely forgot to even
    address in my post above.

    This is not to be a main business model. It's something to add to your
    regular business to possibly earn enough money to pay off some of your
    monthly expenses.

    If it turns into something bigger, great...but this is not to be used as a
    main business model. I made this very clear when I even first brought
    this up.
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    • Profile picture of the author sylviad
      I guess the problem I have with the Hot Trends approach Steven offers is that a blog that is not frequently updated becomes a dead horse. So if you set up 365 blogs as he suggests, when do you find the time to keep updating the content to keep them "active" and of interest to the SERPs? Keeping in mind that quality content is important for maximum results. Plus the fact that you need to continue looking for new trends and building more blogs in the meantime.

      He suggests doing this as an extra income, a business on the side. It would be quite work-intensive trying to maintain both, I would think.

      I tried his Hot Trends approach and immediately noticed that trends disappear extremely fast - unless, as he says, you manage to hit on a good one. Several trends I looked at had disappeared from the top 100 before I even got the blog set up, content written and promotion complete. In other words, by the next day.

      I have no doubt his reporting and claims are accurate, but you have to remember that Steven is a workaholic. Not everyone is.

      Regardless, to answer the OP.

      If you use Hot Trends, setting up a free blog first will give you an opportunity to test the trend you have chosen before setting up a proper domain-based blog.

      Obviously, this will save you the money and time building on a trend that really is not going anywhere, while helping you to identify good ones that are worth building a business around.

      Sylvia
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      • Profile picture of the author Steven Wagenheim
        Originally Posted by sylviad View Post

        I guess the problem I have with the Hot Trends approach Steven offers is that a blog that is not frequently updated becomes a dead horse. So if you set up 365 blogs as he suggests, when do you find the time to keep updating the content to keep them "active" and of interest to the SERPs? Keeping in mind that quality content is important for maximum results. Plus the fact that you need to continue looking for new trends and building more blogs in the meantime.

        He suggests doing this as an extra income, a business on the side. It would be quite work-intensive trying to maintain both, I would think.

        I tried his Hot Trends approach and immediately noticed that trends disappear extremely fast - unless, as he says, you manage to hit on a good one. Several trends I looked at had disappeared from the top 100 before I even got the blog set up, content written and promotion complete. In other words, by the next day.

        I have no doubt his reporting and claims are accurate, but you have to remember that Steven is a workaholic. Not everyone is.

        Regardless, to answer the OP.

        If you use Hot Trends, setting up a free blog first will give you an opportunity to test the trend you have chosen before setting up a proper domain-based blog.

        Obviously, this will save you the money and time building on a trend that really is not going anywhere, while helping you to identify good ones that are worth building a business around.

        Sylvia

        You're absolutely right Sylvia. This isn't a push button solution (never
        claimed it was) and you do have to carefully pick your trends.

        However, if you pick a good one with little competition, you actually
        never have to update your blog.

        I have trend blogs that I put up one time, have added nothing to it
        since and because of the lack of competition and the fact that the trends
        were not just one shot deals, I'm receiving traffic months later.

        Does it happen with every one I pick? Hell no. My success rate is about
        40%. But again, it all depends on how much you want to put into it.

        I do recommend that if you find a trend that appears that it could be a
        long term one (such as the release of a brand new product) that you do
        make regular updates to it.

        But in the case of my one trend about a pop singer who died, well, what's
        to add? He's gone. So if anybody is interested in his past works, they'll
        look him up and what's at my blog is what's there. No reason to add
        anything further to it.

        I guess what I am saying is, you have to make a lot of judgment calls
        when doing this. I'd love to come up with a sure fire method of picking
        the trends, but with so many different ones coming each day covering
        so many different topics, it's just not possible.

        That's why, just as with anything else you do online, there is no simple
        quick solution to turning this into a 100% success 100% of the time.

        When I find it, I'll be the first to let everybody know.
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  • Profile picture of the author kah22
    Steven thank you very much for your detailed reply. I've gained from it, hopefully others will to.
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