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Purple Cow

by David Jackson
5 replies
I just finished reading Purple Cow by Seth Godin. Good book.

What about you? Read any good marketing books lately?

Care to list them?

David Jackson
#cow #purple
  • Profile picture of the author TLTheLiberator
    Dave,

    Anything Seth produces is gold.

    I just read The Irresistible Offer by Mark Joyner which talks about how to win your prospects in 3 seconds or less.

    I'm always reading something business related when I have to wait to pickup my daughter from school.

    Hope This Helps!!

    TL
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    "It's easier to fool people than to convince them that they have been fooled. -- Mark Twain

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    • Profile picture of the author ShayB
      I am reading Free Prize Inside by Seth Godin.

      It changes the way you think about marketing!
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      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
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  • Profile picture of the author bhopkins
    The Purple Cow is a great read. Follow it up with The Dip. I've read quite a few of Seth's books and there is gold in every one. I even wrote up a blog post on these books as well as Small is the Next Big which is also a decent read.

    Review of The Dip | No nonsense Internet Tips
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    Bruce

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  • Profile picture of the author tomw
    Read Seth's "All Marketers Are Liars," too.

    It should be required reading on every marketing degree. The understanding, appreciation and craft of storytelling is essential...especially online.

    Thomas
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  • Profile picture of the author Maria Gudelis
    Seth's book rock - I have all of them!

    Other books that are great:

    Ready Fire Aim by Masterson (he is co-founder of Agora Publishing - the BIG daddy of IM empires, this book contains a really good blueprint for creating your info empire including specific price points etc.)

    Spin Selling
    Moonlighting on the Internet (Yanik Silver - success stories and he has a great format of how to do a sales page in there too)
    Joel Comm's books
    Multiple Streams of Income
    Mark Joyners' mind control marketing and irresistable offer
    All of Dan Kennedy's books
    and for film making - a classic "You'll never Eat Lunch in This Town Again" by Julia Phillips (she is the producer of 'The Sting and Close Encounters of the Third Kind"
    and for breaking out of the box and realizing your talents - Atlas Shrugged

    ...there are so many more too! I've still yet to read the 4 hour workweek (on my list!)
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