Have website and product.. What do I do next?

13 years ago

Make sure you do not neglect SEO... post more articles to your site and other blog networks and directories..
Get more exposure, get more backlinks for your keywords and rank higher...
Once you see traffic coming continue what you did to achieve that and keep doing it more...

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NWJewelry 13 years ago

Where is a good place to post articles for backlinks? I've had a hard time finding places but I hear everyone talking about them.
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Kevin Williams

13 years ago

Hire lots of people on Fiverr to post fliers around town and at colleges and what-not.

Lots of people there will even hand them out.

Just something that not enough people do, added onto SEO/PPC/etc. it makes a difference.

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jbsmith 13 years ago

I would be working on the following:

1. Get your product into the hands of 10-15 potential JV partners (people with lists, websites, discussion forums...etc ) as well as a half-dozen to a dozen beta customers that can try your product and give you feedback...You want to a) Get some early feedback on your product b) Build some testimonials and c) build an initial launch partner list that can help you hit the market when it is ready to go

2. Work on your sales page...your sales page is everything when it comes to converting visitors into buyers, you need to get a draft of that finished and begin testing some early traffic - you can use an early or partial release to do interim testing so it is ready to go when the entire package is ready

3. Work on your sales funnel. Your opt-in forms don't really capture attention or offer anything interesting...you want to have an opt-in process that captures leads so you can market to them through your follow-up sequences (otherwise known as a sales funnel)

Jeff
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FreshAdsDale

13 years ago

@NWJewelry, Google "ezarticlelink", this service is great for building backlinks (can't post link just yet, not enough posts, lol)

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sonic74

13 years ago

The idea about post fliers around the town (as Kevin mentioned) is really good.

Besides SEO you can also post a lot of classified ads and do Social Media marketing (Facebook Fanpages-Groups,Twitter)

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Michael Shook

13 years ago

Find a list of longish tail keywords and write a blog post every day using one of those words in your title.

Try putting individual pictures of you and Cassandra on your about page. Take everything out of your bio that does not have to do with dating.

If you can, try changing your testimonials to only those that tell about the results you helped people get. If you want to leave the others, put them dow on the bottom. If you have one, put the testimonial on top that says something like

"In one hour Matt showed me three things I could do to change my approach to women and get more dates. I used those things the next weekend and they worked like a charm. There' s no stopping me now."

Those things might help your conversion when you go to approach JV partners.

Try changing your permalink structure to one that uses keywords. And use a plugin that gives you SEO value for your title structure like AllInOne SEO or Platinum SEO.

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Serendipitous

13 years ago

Originally Posted by Kevin Williams

Hire lots of people on Fiverr to post fliers around town and at colleges and what-not.

Lots of people there will even hand them out.

Cool. There's a guy here in Boston with good feedback who does that. I'll hit him up when I have the funds.

Originally Posted by jbsmith

I would be working on the following:

1. Get your product into the hands of 10-15 potential JV partners (people with lists, websites, discussion forums...etc ) as well as a half-dozen to a dozen beta customers that can try your product and give you feedback...You want to a) Get some early feedback on your product b) Build some testimonials and c) build an initial launch partner list that can help you hit the market when it is ready to go

Ok, so I have to become a War Room member to get it into the hands of of potential JV partners, which means I need to pay the $37... I'll put that on my to do list.

a) I have a couple of people who can give me feedback on it already, so I'll do that.
b)I will build testimonials as I already have some people who have done it.
c) To do this I will need more information. How do I do this? JV partners?

Originally Posted by jbsmith

2. Work on your sales page...your sales page is everything when it comes to converting visitors into buyers, you need to get a draft of that finished and begin testing some early traffic - you can use an early or partial release to do interim testing so it is ready to go when the entire package is ready

Ok... I need to figure out how to do this.

Originally Posted by jbsmith

3. Work on your sales funnel. Your opt-in forms don't really capture attention or offer anything interesting...you want to have an opt-in process that captures leads so you can market to them through your follow-up sequences (otherwise known as a sales funnel)

Jeff

So, have an opt-in form that offers people something in exchange for their email. Got it. I'll start thinking about what I can offer people. Any ideas?

Thanks Jeff

Originally Posted by JMichaelZ

Find a list of longish tail keywords and write a blog post every day using one of those words in your title.

Ok, I think I know what you mean. Note to self: Figure out what 'longish tail keywords' means. Then write articles with them in it. Post articles everyday.

Originally Posted by JMichaelZ

Try putting individual pictures of you and Cassandra on your about page. Take everything out of your bio that does not have to do with dating.

I'm actually not working with Cassandra anymore, she fell off the map. I'll remove her bio. That's not her in the picture either, just me with the blonde.

Originally Posted by JMichaelZ

If you can, try changing your testimonials to only those that tell about the results you helped people get. If you want to leave the others, put them dow on the bottom. If you have one, put the testimonial on top that says something like

"In one hour Matt showed me three things I could do to change my approach to women and get more dates. I used those things the next weekend and they worked like a charm. There' s no stopping me now."

Those things might help your conversion when you go to approach JV partners.

Ok.. More testimonials based on actual results. Gotcha.

Originally Posted by JMichaelZ

Try changing your permalink structure to one that uses keywords. And use a plugin that gives you SEO value for your title structure like AllInOne SEO or Platinum SEO.

??? This is Greek to me... I'll figure out what that means. Can anyone translate?

Thanks JMichaelZ

TO DO LIST:

1. Get a War Room Membership
2. Get feedback on the product
3. Find potential JV partners
4. Build launch partner list
5. Work on opt-in forms
6. Design something to give away for free for joining the email list
7. Work on the sales page
8. Test sales page out
9. Improve the quality of the testimonials
10. Get flyers made up, pass them out.

Thanks guys,

~S

Thanks
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Michael Shook 13 years ago

Your site looks pretty nice. A lot better than most dating sites just oozing with testosterone. The website stuff you can learn.

Long tail keywords are things that don't get searched for very often, but don't have a high level of competition either. The advantage to using them is that often the more specific a search phrase is, the more interested the searcher is in buying.

A longish tail keyword phrase would be something like

dating coach for men

that phrase brings back about 2 million results

a long tail keyword phrase would be something like

dating coach for men boston

dating coach for men hartford

or the names of your events

dating mastery hartford

make a little blog post about each one of them, tell a bit about each location and why its good and use some of the words that you use in your presentations.

AllInOne SEO is a wordpress plugin that helps put keyword phrases in various important places on your blog. Its advantage is that it makes doing so easy instead of you having to learn website code.

Changing your permalinks is pretty easy to do. What it will do for you is give your pages names like

http:// www socialserendip dot com/DatingCoachHartford

instead of

http:// www socialserendip dot com/?page_id=73

and that makes your site look a lot more put together
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KevinW

13 years ago

Setup a series of squeeze pages to develop a marketing list. I dont care what the product or service is...this will bring in $$$$ for you in many ways.

1. Most won't buy the first time to your website. This gives you the ability to bring them back to buy next time.

2. It will also give you perhaps the most valuable asset in your business. And that is the email list.

3. If you come out with part 2, a new upgrade, or a different product/service, you already have a market for it and an easy way to get the new product in front of them.

All of the things you are doing to promote your site? Make a change and do it for your squeeze pages including SEO And PPC.

More traffic to your squeeze pages equals a bigger marketing list. After Optin just send them to your sales page or website to hopefully close the sale.

Kevin

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omk

13 years ago

Video works really great with dating. Especially the vids that show a pua in action.

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Serendipitous

13 years ago

Originally Posted by JMichaelZ

Your site looks pretty nice. A lot better than most dating sites just oozing with testosterone.

Thanks. Obviously I'm going for something different than what's out there.

Originally Posted by JMichaelZ

Long tail keywords are things that don't get searched for very often, but don't have a high level of competition either. The advantage to using them is that often the more specific a search phrase is, the more interested the searcher is in buying.

Thank you for the explanation. I understand this concept now.

Originally Posted by omk

Video works really great with dating. Especially the vids that show a pua in action.

Yes, video's are in the plan. I'm trying to sell my coaching obviously, so I'm thinking videos of me coaching a student would be good. However, would you suggest that or would you suggest videos of me showing off? Because honestly, I don't like the idea of showing off. To me, that's not what my coaching is about, it's about helping other people. Plus... it's what everyone else does.

Thanks

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Have website and product.. What do I do next?

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