Need Help Monetizing a Portion of My Traffic
Hello all,
So I will try and lay this out as simple as possible:
1. My site refers people to a main vendor site and I get a commision if a sale takes place.
The vendors site is "Bob's Blue Widgets". I have an excellent conversion rate for people that come to my site searching for Bobs Blue Widgets who then go on to the vendors site.
Here is my problem:
Bob's Blue Widgets also sells Randy's Red Widgets and Paula's Purple Widgets, but most people go to Bob's Blue Widgets specifically for Bob's blue widgets. Randy and Paula's widgets are related, but don't carry the same brand power.
A good example would perhaps be buying something other than a Craftsman tool at a Sears Hardware store. They certainly carry other brands, but Craftsman is the main attraction. Its the same situation at Bobs Blue Widgets...Bob's are the best, but you can get the other widgets there too.
I have products from Bob's, Randy's and Paula's on my website and I get TONS of traffic every day for Randy and Paula's widgets and many of them go on to Bob's Blue Widget site. But that is where the problem starts. My conversion rate on people who go on to the vendors site after arriving at mine searching for Randy or Paula's product simply do not buy. The conversion rate is effectively 0%.
Other things you need to know:
1. There is no other place on the web (with an affiliate program) to send people for Randy and Paula's Widgets. Sending them to Bob's site is my only option.
2. Randy and Paula's widgets are absolutely in the same product category as Bob's widgets, so everything is related.
So, how do I turn this untapped portion of my traffic into money? For some reason, people just don't seem to want to buy Randy or Paula's widgets from Bob's widget site, but I have to find a way to monetize this traffic because it is very targeted and I know these people are close to buying.
So I will try and lay this out as simple as possible:
1. My site refers people to a main vendor site and I get a commision if a sale takes place.
The vendors site is "Bob's Blue Widgets". I have an excellent conversion rate for people that come to my site searching for Bobs Blue Widgets who then go on to the vendors site.
Here is my problem:
Bob's Blue Widgets also sells Randy's Red Widgets and Paula's Purple Widgets, but most people go to Bob's Blue Widgets specifically for Bob's blue widgets. Randy and Paula's widgets are related, but don't carry the same brand power.
A good example would perhaps be buying something other than a Craftsman tool at a Sears Hardware store. They certainly carry other brands, but Craftsman is the main attraction. Its the same situation at Bobs Blue Widgets...Bob's are the best, but you can get the other widgets there too.
I have products from Bob's, Randy's and Paula's on my website and I get TONS of traffic every day for Randy and Paula's widgets and many of them go on to Bob's Blue Widget site. But that is where the problem starts. My conversion rate on people who go on to the vendors site after arriving at mine searching for Randy or Paula's product simply do not buy. The conversion rate is effectively 0%.
Other things you need to know:
1. There is no other place on the web (with an affiliate program) to send people for Randy and Paula's Widgets. Sending them to Bob's site is my only option.
2. Randy and Paula's widgets are absolutely in the same product category as Bob's widgets, so everything is related.
So, how do I turn this untapped portion of my traffic into money? For some reason, people just don't seem to want to buy Randy or Paula's widgets from Bob's widget site, but I have to find a way to monetize this traffic because it is very targeted and I know these people are close to buying.