a/b split testing question

1 replies
Hi,

I'm just starting to do some testing and I have a question about a/b testing.

If i'm testing variation of a landing page which then goes to a sales page, should my conversion page be the sales page or the thank you page?

Obviously it's going to take longer to get the results of the conversions by doing the thank you page so just wondering whether i should just be testing one movement from one page to another not via three pages.

So basically

Landing page (variations) > sales > thank you (test this?)

landing page (variations ) > sales (test this?)

Regards

Simon
#a or b #question #split
  • it depends on what you are counting as a conversion. are you counting a sale as a conversion or just an optin..
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