It always amazes me people do this...

[Victoria Gates]

Ok this is what I do not get...

You have a detailed honest listing of what a product or a service does for the customer...

You have detailed videos showing exactly that...

You have it laid out in a very simple easy to read nice looking way...

As much proof as is possible to give that this thing you promote will in fact make a person tons and tons of cash.

Yet even those who could easy pay to have such a product will not buy it.. and yet they continue to buy "mysterious secret" formula products that are half explained with videos that flash billion dollar houses and hot air speeches about being on vacation in Hawaii...

WHY? Is that?

I always feel like if I made such websites .. I feel like im misleading people somehow, or my credibility as an honest person is tarnished by it.

Ok thats a half rant from this marketer but.. anyone else wonder this

[skinnye]

Its simple, people want everything without working. The ads your speaking of always have people saying they work only 10hrs a week and bring in 6figures a year and it was easy to get started. People are lazy, maybe if you didn't put in your ads that you actually have to work, you'd sell more of your product.

[Steven Carl Kelly]

Sell the sizzle, not the steak.

[Kevin_Hutto]

Hey Guru Mom,

Are you talking about your lead evolution sales letter? If so, I think the problem is your sales letter. Your trying to sell a $4,000 product. A couple of videos and a little bit of copy wont be enough to sell that high ticket of an item. Even Kern and all the guys who have major name recognition have a much longer sales process than yours and they already have a huge advantage with their celebrity. I think you should look at those sales letters, etc... and add more. You gotta think, people could buy a car for the same price. You gotta get them pretty fired up to want to by anything at $4,000.

Good Luck.

[Charann Miller]

It's our conditioning, we will always want the secret get rich overnight, lose 10 pounds in 2 days products in the hope that this will be the miracle quick fix we're looking for rather than to put in the hard yards and actually work for it, even if the most obvious answer is staring us in the face.

[Steven Wagenheim]

Okay, I am speaking as a consumer, not a marketer.

I just went to your site.

First of all, nobody is going to watch a bunch of videos. We don't have the
time. Give me something I can read at my leisure.

Second, what text copy you do have is never going to get me to spend
$3997 on a piece of software.

For that matter, since I spend so little on lead generation anyway and get
plenty of targeted traffic, I'm just not a prospect for your product anyway.

Now, those who are (maybe) are the new people looking for traffic generation
and I don't see them shelling out $3997 either because they just don't
have it.

As somebody else mentioned, you have no name and your sales copy
just isn't compelling enough to sell a high end item with that kind of
price tag.

Just my 2 cents for whatever they're worth.

[Kevin Riley]

Sad but true, the majority are looking for a pushbutton solution. Work has become something to be avoided at all costs.

I'm often tempted to start selling a product that is just that -- a large red button that they can put by their bedside and push repeatedly in the hopes of waking up rich the next morning.

[Dave Patterson]

Originally Posted by Kevin Riley

I'm often tempted to start selling a product that is just that -- a large red button that they can put by their bedside and push repeatedly in the hopes of waking up rich the next morning.

Harvey Segal certainly understands the "Magic Button" concept...

[Kevin Riley]

Originally Posted by Dave Patterson

Harvey Segal certainly understands the "Magic Button" concept...

<SHORT HIJACK>

Hey Patterson, you Swamp Dweller, good to see you again. Happy New Year.

</SHORT HIJACK>

[AndyCamden]

The ads that you are talking about are hitting all the emotional triggers that need to be turned on in order for someone to buy that product. They are also getting people past all the objections that they have. "What if....." ok, they just answered my question.

[Ilya Feynberg]

Originally Posted by Steven Wagenheim

Okay, I am speaking as a consumer, not a marketer.

I just went to your site.

First of all, nobody is going to watch a bunch of videos. We don't have the
time. Give me something I can read at my leisure.

Second, what text copy you do have is never going to get me to spend
$3997 on a piece of software.

For that matter, since I spend so little on lead generation anyway and get
plenty of targeted traffic, I'm just not a prospect for your product anyway.

Now, those who are (maybe) are the new people looking for traffic generation
and I don't see them shelling out $3997 either because they just don't
have it.

As somebody else mentioned, you have no name and your sales copy
just isn't compelling enough to sell a high end item with that kind of
price tag.

Just my 2 cents for whatever they're worth.

Victoria,

I hate to agree with Steve on this one, but he's point is as clear as day and that's what I was about to post before I saw his.

I don't think it's your clients, I just don't think that you have right the right copy, graphics, pricing, set up, marketing scheme etc. step up.

However that doesn't mean it can't be fixed!

Mike

[Darren Mothersele]

has anyone split-tested centered text and found it a winner?

personally I would never buy from a website with all centered text. in my opinion it looks appalling and doesn't scan well.

[Capone]

My first thought is...are you making tons and tons of cash from this product?
I believe that the frustration that you clearly express in your post answers that question. If it's so great why not just use it yourself instead of selling it?

@skinnye: EXACTLY! People are lazy. The thought of marketing a product, building lists, building websites, landing pages...etc is to much for them. They want to find a magical program that will bring in lots of $ with no work. This is why paid surveys and data entry programs STILL sell so well.

[clashctyrokr]

#1, people are suckers
#2, people are lazy

Although, some people, like me, are MUCH more likely to make a purchase if the advertising I see is honest and realistic. I KNOW that I cannot make 6 figures without working hard, so I know that everything that says I can is a scam.

[DougBarger]

Hi Victoria,


Took a look and here's some feedback as a 'consumer'

What about $347/monthly (more profit longterm for your company, immediate cash injection for you, lower entry to get started for your customers and even more flexible pricing).

One benefit of using that approach as another option may be--> you begin to get success stories, upload the testimonials and you have the much needed social proof which compels better than almost any other element.

As mentioned previously, the left alignment is suited for readability as most read from left to right as natural engrained eye movement habit
and makes it easier to slide through your copy.

As for the copy, you may want to test:

1.Removing the header and navigation links from above the fold to capture more attention
with the headline as well as

2.Begin and end your headline in quotes using

3.More benefit laden power words with stacked benefits one after the other
and incuding at least

4.One way your buyer escapes a pain they are currently experiencing by buying now or are in danger of losing something valuable by not buying now.

You may also want to test infusing this element into the copy

5. Give them the keys- The more successfully and effortlessly you allow your reader and prospective customer to actually "take ownership of your big benefit and promise in their minds and imagination" with the
key being the only way to access your promised benefit is by purchasing the product from you right now, the more your prospective customer feels the pain of losing the benefit of the better life you already gave them ownership of in their mind if they don't buy now.

In other words, the only way they can keep their new better life is to
take the only action that promises it to them...>buy now.

Otherwise, they lose out on what they suspected was always possible but had yet to experience for themselves.

Combining that with social proof of all your other satisfied customers
who already took the plunge and are on the "other side"
makes for a pretty compelling reason or argument for buying now
from your customer's point of view.

By at least testing all of these elements on a small scale,
such as lower barrier to get in the door, more benefit driven power words,
maximizing the space above the fold on your site, making it easier to read
the offer, using social proof, giving an example of how using the software
can make the return of their investment several times greater than what they invested and the other ones we discussed,

I'd be interested in learning the results of such a test if you were inclined to test it on a small scale and cared to share your results.

The more of the 'promised land' you can reveal, the more eager
to taste the grapes.

Breaking down what could appear as the giant price point just to try it out
in monthly installments

may be enough to push someone in the market over the edge.

Of course, I could be full of it.

happy new year

[Li Weng]

Chances are, you're not:

- appealing to emotion
- selling benefits over features

just guessing.