What's with the word 'Secrets'?

by Eduard

Posted: 13 years ago 26 replies

INTERNET MARKETING

I recently did a survey to choose a name for an information product I'm working on. The participants had to pick from 5 name options. All the options were in this format:

[Key Word][Another Word]

The name that came in first (by a high margin) is in the format [Key Word] Secrets. It has almost twice the number of votes of the name that came in second.

I'm curious: what makes people respond so well to a title with the word 'Secrets' in it?

PS: this will probably encourage even more marketers to use this word in naming stuff.

#ecrets #word

brunom 13 years ago

It's curiosity. What's the secret? I need to know the secret! that triggers them to buy the product.
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ebrg 13 years ago

"Secrets" suggest insider knowledge, privileged information that only a few know, and thus putting the recepient of that information in a position of superiority over other, and perhaps leading to some financial or other advantage.
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sbucciarel Banned 13 years ago

Originally Posted by Eduard

I'm curious: what makes people respond so well to a title with the word 'Secrets' in it?

I'd tell you but I'd have to eat this thread afterwards.

But seriously, everyone wants to be an "insider" with "insider" info. :rolleyes:
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Micah Medina 13 years ago

The same reason the phrase "it isn't your fault" is so popular.
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DavidTT 13 years ago

thats using the power of curiosity. secret, REVEALED, ninja technique, jedi strategies, ultimate, SHOCKING!!
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JennSpencerIM 13 years ago

"Secrets" have been used for some time in many areas of marketing...I wonder if it's overused sometimes but my testing too has revealed it still has power! I don't want to feel like I'm missing out on something, so that word "secrets" make me think I need to know it if I want to be in the cool crowd.
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Andyhenry 13 years ago

It's because people always want something easier than they've already got and they believe others are keeping it secret from them.
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- 2stroke 13 years ago
  
  Originally Posted by Andyhenry
  
  It's because people always want something easier than they've already got and they believe others are keeping it secret from them.
  
  Agreed, a "secret" is much more appealing than focus, knowledge and perseverance, those things require effort!
  
  I think it's akin to the "button".
  
  Thanks
  
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DavidTT 13 years ago

^lol so true. at the early stage, you kinda start believing that all this IM thing is just a big con and only a few ppl are actually making money because they're selling you stuff so now they're selling their 'secret'.

Kinda found out the hard way haha
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GetMoreTraffic 13 years ago

We're all looking for the magic bullet that someone else knows, but we don't...
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Johnny Optimo 13 years ago

I think it's just basic marketing and psychology. With normal knowledge, you can find it in a ton of places (especially online), but if it's a *secret* - then you can only find it right there. Plays on people's curiosity.
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- Matt Morgan 13 years ago
  
  I know the answer to this, but I aint telling you,
  
  Because its a secret.
  
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  Eduard 13 years ago
  
  Originally Posted by Matt Morgan
  
  I know the answer to this, but I aint telling you,
  
  Because its a secret.
  
  Lol. The suspense is killing me
  
  Thanks
  
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  onlinemarket01 13 years ago
  
  Originally Posted by Matt Morgan
  
  I know the answer to this, but I aint telling you,
  
  Because its a secret.
  
  lol. this thread is interesting. waiting for more response.
  
  Thanks
  
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arnoldsn Banned 13 years ago

[DELETED]

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- SuccessMarketer 13 years ago
  
  If someone were to ask us "can you keep a secret?" would you say... I am not interested to know... hell, noooooo! we all want to know the "secrets".
  
  HOWEVER... in IM I have learned -like many others- that when you read a sales page that promises the "secret", it probably is something you already know about it. Presented in a more glamorous way. So it puts me off completely :rolleyes:
  
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Michael Oksa 13 years ago

When I use it, it's meant as a synonym for "I am sharing information inside my product that you may not yet know", but that's rather clunky when compared to "secret".

All the best,
Michael
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Ged3 13 years ago

Its one of those powerful words that works well in an offer or sales page. Now you are aware of it, you will probably see it is used quite often.

I think it is still a good word to use and still attracts me.

Ged
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Capitalist_Pig 13 years ago

"Secrets" both implies exclusivity and generates curiosity.
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ebrg 13 years ago

"Secret" suggests don't bother looking else where because you will only find there information in this place.
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- Black Hat Cat Banned 13 years ago
  
  What's with the word 'Secrets'?
  
  It's a secret.
  
  Thanks
  
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apoorv.parijat 13 years ago

Yup, it's a closely guarded secret.
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coach 13 years ago

Forget why.

Create the product.

Sell it.

Create another one named [Keyword] Secrets.

Buy something nice for yourself.

;-)

Unless of course if the product is about why people prefer the word secrets in a title.
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travlinguy 13 years ago

Uncovered! Secret tips leading to reallly secret strategies that were, up until now, used only by top Secret Government Agencies to carry out secret missions, in secret locations... :rolleyes:
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Maddmula 13 years ago

hmmm interesting!
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dadamson 13 years ago

To me, "secrets" sounds like "spam".

But that's just me.

There are definitely a lot of decent products out there which claim to tell you the "secrets".
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Jkhurramov 13 years ago

These sort of words make people curious to get inside...
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