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How to create a "Autoresponder Funnel" for a Niche with seemingly only one Product to offer ??

by discrat
5 replies
One of my most recent created Blogs is centered around learning to speak spanish. I got a capture email form on there with just one follow up message. And this follow up has a decription and Link to a Educational program that Iam an Affiliate with and it charges $99 to buy and is a comprehensive program that teaches Spanish.

What else can I create with other Follow up emails to send to these Optins that would be additional Products they would want and potentially buy ?? They come to this Blog to learn Spanish. Once they found this program to learn to speak spanish what else is there to offer ??

Maybe the 'Autoresponder Funnel' concept is not applicable to some Niches ??
#autoresponder funnel #create #niche #offer #product #seemingly
  • Profile picture of the author Dhira
    Maybe include the first chapter in the first email, second chapter in the 2nd email... then third email says "Get the rest of the course "here". (Aff link)
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    • Profile picture of the author Dave Kingston
      Easiest thing you could do is to survey your list. Survey Monkey is a free one.

      Ask...Why are you wanting to learn Spanish? etc.

      That should give you some insight into their needs and wants. Then look at the results and see if you can find affiliate programs/create your own products to match their needs.

      Don't forget to offer a freebie as an incentive to get them to actually go and take the test.
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  • Profile picture of the author ChristianM
    Surely you could offer more advanced versions or courses on specific things such as accent.
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    • Profile picture of the author marciayudkin
      What I did was to collect questions from prospects who were interested in the topic, then hold a free teleseminar to answer the questions.

      Now I offer the free recording of the teleseminar from my web site, with 7-30 followup messages answering additional questions, most of which actually came from the questions I originally collected and a few from people who have been in the autoresponder series.

      The goal of the autoresponder series is to sell a multimedia course. It works! And once set up, it continues to sell for me effortlessly.

      I actually have three of these high-content autoresponder funnels working for me at my main web site, but probably the one that best shows how this works is this one: Product Development: Strategies and Tactics for Systematic Success (look for the box headlined "Free Q&A Recording on Creating Info-Products").

      For your niche, your followup autoresponder messages should have to do with how to learn Spanish - how to practice, how to keep at it even when progress is slow, how to find time to review words, how to make it fun, how to learn if you're young or elderly, etc.

      These might seem tangential to what you're selling but this approach definitely works because it gets motivated people to pay attention to your emails, perceive you as helpful and want what you are selling!

      I hope this was helpful.

      Good luck,
      Marcia Yudkin
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  • Profile picture of the author Scott Burton
    Originally Posted by discrat View Post

    What else can I create with other Follow up emails to send to these Optins that would be additional Products they would want and potentially buy ?? They come to this Blog to learn Spanish. Once they found this program to learn to speak spanish what else is there to offer ??

    Maybe the 'Autoresponder Funnel' concept is not applicable to some Niches ??
    Something to consider is why the individual wants to learn Spanish? People choose to learn a new language for a variety of reasons, and these can springboard into other loosely related niches and markets.

    Are they learning for travel purposes, work purposes, translating purposes, the challenge of learning another language, etc.

    While identifying these for individual subscribers would require surveying, another option is to plant, in your autoresponder series, a way to channel them to these others through casual mention in your autoresponder, and let them decide for themselves.

    It requires more work to fan out this way, but it also puts you in more markets where you can provide for even more customers.
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