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Do HIGH TICKET items Require a Different marketing tone/approach,compared to Low {selling to a list}

by entry
5 replies
If promoting High ticket items to a list ($1000+) compared to $10-$147 items to the same list,

then is the marketing approach required, with your Email tone expected to be different for selling the high ticket ones compared to the low end items?

if so what should the email style be, how should it be differernt?

Eg- more emails? more of a selling tone?


how would selling high end items vary compared to high end?
#compared #high #items #list #low #marketing #require #selling #ticket #tone or approach
  • Profile picture of the author Johnny Optimo
    People are willing to take a risk with a $10 product, so trust isn't AS important (it still matters for sure, but "is this a scam" isn't as prominent a concern).

    With high price items, they're going to need to trust you AND your opinion AND really need the product - they need to be convinced absolutely that it's not a scam and that the return on investment will be hefty.

    So I do think the tone would be different, but that depends lot on the product
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  • Profile picture of the author Jonny Mulroy
    If you are selling high ticket products then you need to be providing a lot of value first in the form of good free information relating to the product you are promoting.

    You also need to build a relationship and trust with your email list first also, ie, provide excellent value in the form of advice, tips etc

    You just need to give more value first if you are selling a higher ticket item, never be pushy in your emails just try to position yourself as the expert by giving great tips and advice in your emails.

    Hope this helps
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    • Profile picture of the author myob
      I sell high end products by progressive incremental selling beginning with lower priced products. As long as the buying experience is positive and your customers are never disappointed, you should be able to gain their trust to buy expensive products; well into even the six figure price range.
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  • Profile picture of the author Joe Benjamin
    [DELETED]
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    • Profile picture of the author entry
      Originally Posted by WhoIsBenjamin View Post

      I've yet to sell a high-ticket in the range of $1000+,
      but I've repeatedly sold $500 - $700+ in one sale...
      and still do. I've even sold $200 - $400 worth coach
      -ing and services. And...

      Here's the difference:

      *Confidence*

      I know that the ONLY reason I've yet to sell product
      or services over $1000 is due to MY confidence. How?

      Because the steps it took for me to go from selling in
      the $10 to $147 range to double that was a decision
      I made.

      Another one is...

      *targeting HIGHER-END people who can AFFORD higher
      -end products and services.*

      It does no good to target people who can't afford your
      stuff no matter how great your stuff is.

      Another is...

      better sales and marketing strategy.

      I discovered that the BETTER I was at selling & market
      -ting myself, the EASIER it was for me to sell high-end
      stuff. But, it's not necessarily HARD selling - it's more
      like *sellucation* or selling + education. In other words...

      being an EXPERT in your field AND knowing how to sell
      and/or market your expertise...not easy to do as most
      people are great in one - or the other - sometimes to
      their detriment.

      A combination of those three factors determines the sell
      -ing tone without you even thinking about it. It just *is*
      and you don't really have to TRY to. It happens.

      Did that answer your question?
      That is an cool answer, cheers.
      and you have gone into things which are overlooked.

      Can i see your product pages, where you sel these (Even in a PM)

      $200 - $400List 1?
      $500 - $700 List 2?

      Do you have a seperate list for them Red ranges above? What other list names/ranges do you have?

      Please can you show, to make it easier to understand how you manage your list
      Signature
      I Have to say a Massive...THANK YOU to every Warrior who has helped me, and thanks to every warrior who helps me in the future...
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  • Profile picture of the author Willie Crawford
    Above a certain pricepoint, higher-touch marketing seems
    to work better....

    Webinars where they can actually interact with you

    Telephone calls

    Live semianrs and workshops

    So, the different approach to me seems to boil down to
    them needed to be able to "read" you better. As has
    already been pointed out, they need to feel that they
    can trust you more.

    Willie
    Signature

    Here's A Ready-Made High Ticket Product To Make Your Own.
    Click To Go BIG!

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