ICANN - Is Preparing TO THROW US FOR ANOTHER LOOP! | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

13 years ago

I would rather have $185,000 to get .mycompanyname so I could have www.product.mycompanyname as an address rather than something like www.mycompanyname.google.

Why would I want to promote Google in my URL like that? That would be ridiculous.

[ 4 ] Thanks
2 replies

Signature

Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

Dan also writes content for hire, but you can't afford him anyway.

{{ DiscussionBoard.errors[4104443].message }}

Recession_Proof

13 years ago

Dan, I see your point indeed. You could push a ton of product, offers, services with
www.icecream.yoursite.com (example)

But what if lets say Big "G" decideds to give a few extra bumps to domains with their extension. Which, is absolutely possible as we all know. I don't know but if it would help in the rankings???

Thanks
1 reply

Signature

Buy Wholesale Name Brand Cell Phone Accessories For Samsung, Apple, LG & Google

Rank Your Business Or Website On The First Page Of Google!

{{ DiscussionBoard.errors[4104492].message }}

tpw

13 years ago

Originally Posted by Recession_Proof

But what if lets say Big "G" decideds to give a few extra bumps to domains with their extension. Which, is absolutely possible as we all know. I don't know but if it would help in the rankings???

Is Google the only channel for which people get traffic to their websites?

I hope not....

Originally Posted by Gene Pimentel

I'm not sure why there would be any conflicts. How is this any different that when any other new TLD becomes available?

The main conflicts will be with existing software already in the wild.

Consider the Email Address verification in many contact forms on the Internet...

They check for valid domain names in email addresses. In January, the potential is there for most of those to break. LOL

So, if I were to get an email address at yousuck.coke, the contact forms might block me from sending email, because I am using my email address: yes@yousuck.coke

p.s. I tried to set up my FaceBook account with my admin@ email address and their form would not allow it.

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[4105965].message }}

thebitbotdotcom

13 years ago

Originally Posted by Dan C. Rinnert

I would rather have $185,000 to get .mycompanyname so I could have www.product.mycompanyname as an address rather than something like www.mycompanyname.google.

Why would I want to promote Google in my URL like that? That would be ridiculous.

Wow Dan. That is an really cool idea. Talk about branding. That would be the ultimate online form of it...

Thanks

Signature

Do Your Copywriting Skills Suck?

Let Us Help You Develop Your Writing Skills!

Submit Guest Posts With [ TheBitBot.Com ]

{{ DiscussionBoard.errors[4104541].message }}

LB

13 years ago

I feel pretty sure that if you use a company's TLD that they will have some level of control over it.

After Google banning Adwords, Adsense, Youtube, Blogger etc...who in their right mind would want a domain from them?

I suspect we will see some innovative uses of this, but we'll have to wait and see.

[ 3 ] Thanks
1 reply

Signature

Tired of Article Marketing, Backlink Spamming and Other Crusty Old Traffic Methods?

Click Here.

{{ DiscussionBoard.errors[4104500].message }}

Recession_Proof

13 years ago

Originally Posted by LB

After Google banning Adwords, Adsense, Youtube, Blogger etc...who in their right mind would want a domain from them?

I was also thinking that as well LB. Google and almost every other company goes ape s#*t over using their name anywhere in an internet address.

So I have only come up with 2 answers so far.

1. Google, Coke, BBC, etc have already been notified and are going to let it happen.

or

2. They don't know and are going to stomp the hell out of anyone who tries it. (which then means that people who register such domain extensions. Will be asking registrars for their money back once the get the lawyer letters

.)

Thanks
1 reply

Signature

Buy Wholesale Name Brand Cell Phone Accessories For Samsung, Apple, LG & Google

Rank Your Business Or Website On The First Page Of Google!

{{ DiscussionBoard.errors[4104540].message }}

Christian Little

13 years ago

Originally Posted by Recession_Proof

So I have only come up with 2 answers so far.

1. Google, Coke, BBC, etc have already been notified and are going to let it happen.

or

2. They don't know and are going to stomp the hell out of anyone who tries it. (which then means that people who register such domain extensions. Will be asking registrars for their money back once the get the lawyer letters

.)

I think the big companies will raise a stink once somebody registered the extension of their name...afterall if somebody can afford to spend $185k in the application, then they must have millions of dollars that can be sucked out of them in court for trademark infringement

Thanks
1 reply

Signature

cPanel Shared and Reseller Web Hosting - 30 Day Free Trial Exclusive for Warriors!

{{ DiscussionBoard.errors[4105312].message }}

Gene Pimentel

13 years ago

Originally Posted by Christian Little

I think the big companies will raise a stink once somebody registered the extension of their name...afterall if somebody can afford to spend $185k in the application, then they must have millions of dollars that can be sucked out of them in court for trademark infringement

This is not going to happen. Every purchaser will be screened. Only those who are authorized to use a trademark will be allowed to participate.

Thanks

{{ DiscussionBoard.errors[4105429].message }}

seasoned

13 years ago

Originally Posted by Recession_Proof

"Icann has opened the internet's addressing system to the limitless possibilities of the human imagination," said Rod Beckstrom, president and chief executive officer for Icann.
"No one can predict where this historic decision will take us."
There will be several hundred new generic top-level domain names (gTLDs), which could include such addresses as .google, .coke, or even .BBC.
There are currently 22 gTLDs, as well as about 250 country-level domain names such as .uk or .de"

The country domains make sense! There are a few others that made sense originally.

Domains like coke, google, or bbc, are ILLEGAL on SO many levels!

1. Violates trademark rights
2. Lowers the value of the 2nd level domain that PEOPLE PAID FOR!
3. Lowers the value of 3rd level domains to almost NOTHING!
4. Causes confusion as to ownership.

And what about the BBC? WHAT RIGHT does ANY US firm have to the name!?!?!?

What do you think will happen to domain real estate, when this occurs?

LUDICROUS!

But, for some reason I feel that the only people profiting from this will be the registrars.

You have THAT right!

Steve

Thanks
1 reply

{{ DiscussionBoard.errors[4104643].message }}

Gene Pimentel

13 years ago

Originally Posted by seasoned

The country domains make sense! There are a few others that made sense originally.

Domains like coke, google, or bbc, are ILLEGAL on SO many levels!

1. Violates trademark rights
2. Lowers the value of the 2nd level domain that PEOPLE PAID FOR!
3. Lowers the value of 3rd level domains to almost NOTHING!
4. Causes confusion as to ownership.

And what about the BBC? WHAT RIGHT does ANY US firm have to the name!?!?!?

BTW in the US, .COM is the ESTABLISHED default! Domains are ASSUMED t have at least ONE period! What does this mean?

1. COKE will likely NOT be considered a valid domain.
2. ANY failure of it to resolve will likely force a try of coke.com

Steve, what the heck are you talking about? What is happening here is the creation of new domain extensions, replacing the .COM portion of a domain. They all have the "dot". It's not just "Coke", it's "Something.Coke"

Only those that own the trademark can create their new TLD, if they pass the screening process. It is up to them if they want to provide access to the TLD to others.

[ 1 ] Thanks
1 reply

{{ DiscussionBoard.errors[4104690].message }}

seasoned

13 years ago

Originally Posted by Gene Pimentel

Steve, what the heck are you talking about? What is happening here is the creation of new domain extensions, replacing the .COM portion of a domain. They all have the "dot". It's not just "Coke", it's "Something.Coke"

Only those that own the trademark can create their new TLD, if they pass the screening process. It is up to them if they want to provide access to the TLD to others.

OK. WOW, I wonder if the DNS name software is even setup to handle that! Like with browsers SSL certs, DNS name servers have settings to say where authoritative info will be found. I can see conficts ALREADY! For example, several organizations use a product called remedy, and you type it into the browser URL bar to bring it up. So base DNS servers may need to be setup, and there could be conflicts.

Steve

Thanks
1 reply

{{ DiscussionBoard.errors[4104824].message }}

Gene Pimentel

13 years ago

Originally Posted by seasoned

OK. WOW, I wonder if the DNS name software is even setup to handle that! Like with browsers SSL certs, DNS name servers have settings to say where authoritative info will be found. I can see conficts ALREADY! For example, several organizations use a product called remedy, and you type it into the browser URL bar to bring it up. So base DNS servers may need to be setup, and there could be conflicts.

Steve

I'm not sure why there would be any conflicts. How is this any different that when any other new TLD becomes available?

Thanks

{{ DiscussionBoard.errors[4105105].message }}

seasoned

13 years ago

BTW in the US, .COM is the ESTABLISHED default! Domains are ASSUMED t have at least ONE period! What does this mean?

1. COKE will likely NOT be considered a valid domain.
2. ANY failure of it to resolve will likely force a try of coke.com

Steve

Thanks

{{ DiscussionBoard.errors[4104660].message }}

jasonthewebmaster

Banned 13 years ago

What sucks about this is that the average person like us will still NOT be able to just register anything we want... UNLESS a domain registrar has added that to their list of domains you can purchase.

So, if you want to register mydomain.coolending - then a registrar has to offer that domain extension as a possibility.

This means most vanity domain extensions will probably not be available for anyone to purchase (especially if it's already a trademark) ... and you certainly won't be able to just register any domain extension you wish unless a registrar is offering it as a choice.

Basically the only ones who benefit from this will be large corporations and government entities... to everyone else it's pointless.

Thanks
2 replies

{{ DiscussionBoard.errors[4105230].message }}

Andy Hart

13 years ago

Originally Posted by jasonthewebmaster

What sucks about this is that the average person like us will still NOT be able to just register anything we want... UNLESS a domain registrar has added that to their list of domains you can purchase.

So, if you want to register mydomain.coolending - then a registrar has to offer that domain extension as a possibility.

This means most vanity domain extensions will probably not be available for anyone to purchase (especially if it's already a trademark) ... and you certainly won't be able to just register any domain extension you wish unless a registrar is offering it as a choice.

Basically the only ones who benefit from this will be large corporations and government entities... to everyone else it's pointless.

I don't think this is the type of thing you can grab on a quick visit to Godaddy, they cost $185,000 each!! Try putting that in ya shopping cart

Thanks
1 reply

Signature

I'm On Google + ------------- and of course Also On Twitter

"The only thing thats keeping you from getting what you want is the story you keep telling yourself about why you can't have it"- Tony Robbins

{{ DiscussionBoard.errors[4105321].message }}

ronc0011

13 years ago

You ain't seen nothing yet. Here's the big one that's coming to a website near you. They are going to open domain names to different character sets. Until now all domain names have been ASCII characters. In other words you couldn't register a domain name in Chinese or Arabic alphabet characters. That's fixing to change.

The company who has brokered this deal is GDI and all GDI affiliates are going to have first crack at any new domains registered under this new format. The way it's looking now domain names like coke.ws in Arabic would be فحمالكوك.ws and this domain will be for sell.

I'm looking forward to making something off of this

I know a lot of people are already lining up to get first crack at names like ebay and amazon, etc.

I beleive these go on sale to affiliates on June 27th

Thanks
3 replies

{{ DiscussionBoard.errors[4105437].message }}

Gene Pimentel 13 years ago

Originally Posted by ronc0011

I know a lot of people are already lining up to get first crack at names like ebay and amazon, etc.

Only a fool would do that, unless they own the Trademark.
- Thanks
- 2 replies
{{ DiscussionBoard.errors[4105561].message }}
- Andy Hart 13 years ago
  
  Originally Posted by ronc0011
  
  I know a lot of people are already lining up to get first crack at names like ebay and amazon, etc.
  
  Something tells me the pretty smart cookies over at "ebay" and "amazon" have a nice big "reserved" sign at the front of that line
  
  Thanks
  
  Signature
  
  I'm On Google + ------------- and of course Also On Twitter
  
  "The only thing thats keeping you from getting what you want is the story you keep telling yourself about why you can't have it"- Tony Robbins
  
  {{ DiscussionBoard.errors[4105945].message }}
- kindsvater 13 years ago
  
  Originally Posted by Gene Pimentel
  
  Only a fool would do that, unless they own the Trademark.
  
  Count me in as a fool.
  
  "Amazon", for instance is a rain forest in Brazil.
  
  or, maybe I'll just walk over to the local Secretary of State's Office (not in the state of Washington) and register Amazon, LLC. My new company is going to sell Amazon cookies, or Amazon legal briefs, or Amazon lint.
  
  Who cares what. It can legitimately use the Amazon name.
  
  And, by the way, have it's own Amazon trademark.
  
  Now, who gets the .amazon gTLD?
  
  Is it a bidding war between me and some Washington bookseller also called Amazon? And maybe the government of Brazil?
  
  Or is it whoever first submits an application?
  
  I'm pretty sure that gTLD will be worth a lot of money. If it's first come first serve I could pay someone to sit in line starting tomorrow, for the next year, and it would easily be worth it.
  
  .
  
  Thanks
  
  Signature
  Use Elf Links to Stop Google's Affiliate Bans - Brian Kindsvater IM Help
  
  {{ DiscussionBoard.errors[4106886].message }}

RevSEO

13 years ago

Originally Posted by ronc0011

You ain't seen nothing yet. Here's the big one that's coming to a website near you. They are going to open domain names to different character sets. Until now all domain names have been ASCII characters. In other words you couldn't register a domain name in Chinese or Arabic alphabet characters. That's fixing to change.

The company who has brokered this deal is GDI and all GDI affiliates are going to have first crack at any new domains registered under this new format. The way it's looking now domain names like coke.ws in Arabic would be فحمالكوك.ws and this domain will be for sell.

I'm looking forward to making something off of this

I know a lot of people are already lining up to get first crack at names like ebay and amazon, etc.

I beleive these go on sale to affiliates on June 27th

I'm fairly sure you can already register ASCII domains can't you? I'm fairly certain I've already come across quite a few already.

Someone correct me if I'm wrong please...

Thanks

Signature

★★Panda & Penguin Protection★★

Effective & Proven Homepage Links

{{ DiscussionBoard.errors[4107537].message }}

HN

Banned 13 years ago

Originally Posted by ronc0011

You ain't seen nothing yet. Here's the big one that's coming to a website near you. They are going to open domain names to different character sets. Until now all domain names have been ASCII characters. In other words you couldn't register a domain name in Chinese or Arabic alphabet characters. That's fixing to change.

The company who has brokered this deal is GDI and all GDI affiliates are going to have first crack at any new domains registered under this new format. The way it's looking now domain names like coke.ws in Arabic would be فحمالكوك.ws and this domain will be for sell.

I'm looking forward to making something off of this

I know a lot of people are already lining up to get first crack at names like ebay and amazon, etc.

I beleive these go on sale to affiliates on June 27th

Are you talking about IDN domain names? You can already register domain names like monéy.com , blåg.com , or öö.tv
I am not sure if anyone is going to buy www.businéss.com for $10,000, but someone is trying to make money this way. And chinese characters seem to have been available for a long time, eg.
www.女人.com (女人 = woman in chinese) was registered in 2006

Thanks

{{ DiscussionBoard.errors[4123651].message }}

John Lenaghan 13 years ago

I don't think this is really going to affect us all that much. I don't imagine too many people are going to be registering a lot of keyword-focused extensions, at $185,000 a pop. It will probably be used mostly by big companies, to register their own company name as an extension.

So I don't think it's going to create a lot of new extensions to be used for SEO purposes. There will no doubt be some new extensions that are available to everyone for vanity domains but I'd be surprised if they have any real impact. There are plenty of those out there already and .com is still the strongest, both for SEO and mindshare.

Now if the $185,000 eventually drops the way $75 domain registrations did, that would change the landscape considerably. Even if it dropped to roughly 10% of the cost ($18,500) - similar to the standard domain registrations going from $75 to sub-$10 - that might create more of a market for speculation on targeted TLDs.

John
- [ 1 ] Thanks
Signature

Avoid these FATAL internet marketing blunders at all costs...
{{ DiscussionBoard.errors[4105340].message }}

JamesGw

13 years ago

This could have interesting repercussions. I really don't like the idea of it, though. www.google.google. Wat?

I imagine for a lot of companies it could replace the subdomain, so it'd be www.maps.google but that still seems silly to me.

Thanks
1 reply

Signature

Brazilian Jiu-Jitsu Techniques | Precision SEO

{{ DiscussionBoard.errors[4106004].message }}

tpw

13 years ago

Originally Posted by JamesGw

This could have interesting repercussions. I really don't like the idea of it, though. www.google.google. Wat?

I imagine for a lot of companies it could replace the subdomain, so it'd be www.maps.google but that still seems silly to me.

Since the www. is usually optional, it could be maps.google

Thanks

Signature

Bill Platt, Oklahoma USA, PlattPublishing.com
Publish Coloring Books for Profit (WSOTD 7-30-2015)

{{ DiscussionBoard.errors[4106836].message }}

Vulk

13 years ago

Complete joke! I would not be surprised if facebook comes alone with site.fb

Thanks
1 reply

{{ DiscussionBoard.errors[4106870].message }}

VanessaB

13 years ago

You know what I think is going to come out of this?

ABSOLUTELY NOTHING.

Why should it? Why should pepsi pay $185K for .pepsi

First off, historically, if you bought Pepsi.com or any other 'brand' extension, you lost if and when they sued you. Domains did NOT enjoy the 'squatter's rights' of the Early American-Wild West times, laws.

Second, you really don't need to worry about any 'squatter' buying YOUR name because... well... they wouldn't win in court, they'd have to pay $185K, and they'd have to prove some CLAIM to it first anyway

I'm really not worried about this one at all.

-Dani

Thanks
1 reply

Signature

The Recon Report

Reliable Results, Predictable Profits

{{ DiscussionBoard.errors[4106921].message }}

kindsvater

13 years ago

Originally Posted by DanielleS

You know what I think is going to come out of this?

ABSOLUTELY NOTHING.

Why should it? Why should pepsi pay $185K for .pepsi

First off, historically, if you bought Pepsi.com or any other 'brand' extension, you lost if and when they sued you. Domains did NOT enjoy the 'squatter's rights' of the Early American-Wild West times, laws.

Second, you really don't need to worry about any 'squatter' buying YOUR name because... well... they wouldn't win in court, they'd have to pay $185K, and they'd have to prove some CLAIM to it first anyway

I'm really not worried about this one at all.

-Dani

I'm betting the executives at Pepsi disagree 100%. So do I.

Here's a scenario:

What if "Pepsi", some Chinese government owed company registers .pepsi?

Who are you going to sue? What law are you going to apply? Where are you going to sue? Why should a US company called Pepsi trump a Chinese company with the same name?

As for your bullet points:

"First off" - that is not quite right. "Historically", as in the very early years of domain registrations, when one bought a brand .com they did not necessarily lose it. That is why the US cybersquatting law to protect trademark domains was later passed. And then the UDRP proceeding was instituted. Why? Because it was the wild west and domains were getting squatters rights.

"Second off" - you don't understand the limitations of trademark law. You are assuming only one company can be known worldwide by a specific trademark.

For a select few companies with famous brands, that is true.

But that is the exception to the general rule. Take a look at my "Amazon" post above as an example.

You may not be worried because you don't have a trademark or any potential risk. Those that do - are.

.

Thanks
2 replies

Signature

Use Elf Links to Stop Google's Affiliate Bans - Brian Kindsvater IM Help

{{ DiscussionBoard.errors[4106979].message }}

John Lenaghan 13 years ago

Regardless of trademarks, cybersquatting or anything else, I think big companies are going to grab their own gTLD simply because it's good business sense to protect your brand.

Whether or not they actually use those new gTLDs is another issue. They'll most likely redirect them back to their .com but I highly doubt we're going to start seeing advertising with .pepsi or .coke domains in it.

When was the last time you saw a .aero or .museum domain anywhere? (Both already exist.)

The whole thing strikes me as a way for the ICANN to make a bunch of money by selling another registration to big companies.

John
- Thanks
Signature

Avoid these FATAL internet marketing blunders at all costs...
{{ DiscussionBoard.errors[4107033].message }}

VanessaB

13 years ago

Originally Posted by kindsvater

I'm betting the executives at Pepsi disagree 100%. So do I.

Here's a scenario:

What if "Pepsi", some Chinese government owed company registers .pepsi?

Who are you going to sue? What law are you going to apply? Where are you going to sue? Why should a US company called Pepsi trump a Chinese company with the same name?

As for your bullet points:

"First off" - that is not quite right. "Historically", as in the very early years of domain registrations, when one bought a brand .com they did not necessarily lose it. That is why the US cybersquatting law to protect trademark domains was later passed. And then the UDRP proceeding was instituted. Why? Because it was the wild west and domains were getting squatters rights.

"Second off" - you don't understand the limitations of trademark law. You are assuming only one company can be known worldwide by a specific trademark.

For a select few companies with famous brands, that is true.

But that is the exception to the general rule. Take a look at my "Amazon" post above as an example.

You may not be worried because you don't have a trademark or any potential risk. Those that do - are.

.

Brian,
I'll yield to your superior knowledge in the matter... and you're right, the trademark I do have is not something big enough for me to worry about someone spending $185,000, to POSSIBLY get if they can prove a 'claim' to it.

Thanks
1 reply

Signature

The Recon Report

Reliable Results, Predictable Profits

{{ DiscussionBoard.errors[4107234].message }}

jgant 13 years ago

I think the $185,000 application fee is regrettable.

Wealthy organizations will have the ability to obtain custom gTLDs while small businesses won't.

Who is going to register generic gTLDs such as .mechanic, .accountant, .doctor, etc.? Will these even be accepted for applicable small businesses to use? I suspect if registered, they will be available to applicable small businesses.

Will larger businesses in an industry have the advantage for branding with a custom gTLD while smaller competitors must make due with .com?

However, will hoards of business websites migrate to a different domain extension? Time will tell.

One plus will be the new availability of keyword-loaded domains. This is a plus for IMers, assuming keyword loaded domains still help in the SERPs.

Anyway, interesting news and time will tell how this unfolds.
- Thanks
Signature
How I hit $10,000+ per month very fast w/ 1 niche blog - Click Here to learn more (no opt-in).
{{ DiscussionBoard.errors[4107503].message }}

ahnalia

13 years ago

I agree with TPW, it seems like a silly idea to me.

Thanks

Signature

One Stop Shopping for all your outsourcing needs!
http://worryfreeoutsourcing.com

Handy Tips to help your online business succeed!
http://online-business-tips.com

{{ DiscussionBoard.errors[4106907].message }}

FrankAl

13 years ago

Well guys, I believe there would be some big companies who are willing to offer their gTLDs to the public. They'll look at it as free advertising. Also if they wish, they could also open up a sales department specifically for their gTLDs or sell it to a registrar. And it could go viral for them as well.

Thanks

Signature

[MY WSO] The eBook App Rockstar <=== You wouldn't want to miss this if you're a Mac user!

{{ DiscussionBoard.errors[4107161].message }}

Fraggler

13 years ago

This will be great for companies who want to create portals or community hubs.

restaurants.cityname
events.cityname
council.cityname

tvs.sony
projectors.sony

etc

I doubt that it will be a free for all once one is created; surely companies will limit them to internal use only so they can build on their brand rather than letting every goose make a mess of that brand?

I can see smart companies making great use of them.

Thanks
1 reply

Signature

- Stop Wasting Time & Money on Traffic!
- You Can't Improve What You Don't Measure
- Why You Should Create Separate Desktop and Mobile Google Adwords Campaigns

Connect with me on LinkedIn

{{ DiscussionBoard.errors[4107718].message }}

Kay King 13 years ago

I think it will be interesting and probably not the chaos people are expecting.

Forget trademarked names - it reminded me of early domain buys that were general words and quickly snapped up.

I haven't read much about the new ICANN stuff but it did have my imagination running a bit. What could you do if you owned a .kids extension or .garden or .dogs or .travel . I'm probably thinking of it wrong - but I'm enjoying my flights of fancy....

Who wouldn't want .money or .credit or .loans or .news?? I don't know how this will be applied or how workable it will be but seems to me in time some (not all) of the extensions may be used to identify (or promote) acceptable/preferred/quality sites by use of the extension.

Call me crazy - you'd probably be right.

kay
- Thanks
Signature

Saving one dog will not change the world - but the world changes forever for that one dog
{{ DiscussionBoard.errors[4108001].message }}

Channing

Banned 13 years ago

It's not limited to TMs. There could very well be extensions created such as .music, .cars, .dogs, .stores, etc...

Personally, I think there will be a lot - and I mean A LOT - of new extensions created from this new opening.

By the time January gets here? Yeah. Applications out the ka-zoo.

Thanks
1 reply

{{ DiscussionBoard.errors[4109006].message }}

azmanar 13 years ago

Hi,

I'm one of Network Solutions customers from 1996 until 1999.
Registered and flipped lots of domains WITHOUT INFRINGING because
I don't squat on trademarks. I play safe with generic only.

Brand TLDs surely will come with lots of TOS.

Here is what I predict.

They definitely will RESERVE curse words and sounds like curse words.
Examples are screw.sony, fvck.bbc, a-hole.bmw and whatever near to it.
You know brands have enemies such as dissatisfied users and competitors.

Second, what brands will do is what they always do for their products.
Reserve Generic level : camera.sony, computer.sony, games.sony, movies.sony ...
This is common practice to protect business.

Third, they will reserve all their anchor product names first.
Reserve Product name level : playstation.sony , bravia.sony, cybershot.sony , vaio.sony ....

Fourth, they will reserve names their worldwide partners.
Reserve Partner Level : us.sony , uk.sony, scotland.sony, germany.sony ...
Then city level : newyork.sony, london.sony, paris.sony ....

Fifth, they will reserve the names for generic marketing nouns and verbs
Reserve Marketing Level : get.sony, service.sony, try.sony, fun.sony, contest.sony, love.sony ...

Sixth, whatever is left would be names of BOD and employees.
johnjones.sony, nakasumikato.sony, premraj.sony, hannesmann.sony baoxian.sony ....

SO .... what is there left ? A few levels that will not jeopardize corporations.
In fact, it may even excite some consumers.

Say, when I buy Sony products, I may get like below for FREE:
>> azmanar.love.sony ...... lol .. with 10 gig free hosting & email
>> movies.azmanar.love.sony ... free movie packages with option to rent more.
>> credit.azmanar.love.sony ... view credits and get credits for whatever promotions and discounts.
>> azmanar.vip.sony ... if I bought $50k accumulated worth of products. all red carpet perks go here.

There are so many ways corporations can use their top level domains.

Do you think they would share with you something without anything in return?

Soon you may see this on TV, outdoor adverts, magazines and etc >> THINK.SONY <<

lol
- [ 2 ] Thanks
- 1 reply
Signature

=== >>> Tomorrow Should Be Better Than Today
{{ DiscussionBoard.errors[4109961].message }}
- Colin Palfrey 13 years ago
  
  Originally Posted by azmanar
  
  Soon you may see this on TV, outdoor adverts, magazines and etc >> THINK.SONY <<
  
  You do realize that the guys at Sony have probably just copied down that idea! I actually can see that one being used.
  
  Thanks
  
  Signature
  
  I write articles and eBooks - PM me for details!
  
  {{ DiscussionBoard.errors[4110022].message }}

Gene Pimentel

13 years ago

Excellent post @azmanar! However, I don't think we'll see many high-level marketing campaigns using things like >> THINK.SONY << for a long, long time, if ever. The general population would have no idea that that is a domain name they can type into their browser. A large percentage will add .COM to the end, because that's what they're used to, and don't know any better. Sony would have a much more successful campaign promoting something like ThinkSony.com.

Thanks
2 replies

{{ DiscussionBoard.errors[4110078].message }}

ronc0011 13 years ago

The extensions are going to be .ws but they will not have to be in the ASCII character set. The significant part of this is that the English speaking population of the world only represents 25% of the total world population. That means that the language barrier will no longer be an issue for the other 75% of the world.

Basically it is like opening up the internet to the other 75% of the world.
- Thanks
{{ DiscussionBoard.errors[4110414].message }}

azmanar

13 years ago

Originally Posted by Gene Pimentel

Excellent post @azmanar! However, I don't think we'll see many high-level marketing campaigns using things like >> THINK.SONY << for a long, long time, if ever. The general population would have no idea that that is a domain name they can type into their browser. A large percentage will add .COM to the end, because that's what they're used to, and don't know any better. Sony would have a much more successful campaign promoting something like ThinkSony.com.

You're a highly respected WF figure. Really admire your work with domains.
Your respond makes me feel like, I just got your personally signed autograph.

What you said is reality. For example, people are still having difficulty
in digesting dot info, dot biz and dot asia. In teleconversations, they always
asked me whether they should add dot com after those extensions. lol.

IMHO, in such matters, corporations have 2 groups of people to support them:
-> Marketing & Branding Strategists
-> Server & DNS Administrators

With their vast resources and networks, transnational corporations can
educate consumers all over the world in a matter of weeks. Look at how 2
ridiculous words became super huge world brands -> Google and Yahoo!

As for errors in typing domains, they can simply create scripts to filter and
capture them. Auto-refer LDAPs and domain alias them to the correct cyberspace
address. Consumer education continues until these scripts become redundant.

For household brands like Toshiba, they would just use banner Ads to educate
people and get them typing >> My.Toshiba << into browsers to get credit points.

Internet savvy populations will catch on pretty fast, while others catch up slower.

I feel comfortable in typing >> Services.Audi << because it just flow and logical.
Go right where I want to in Audi web space.

Walmart shoppers would just type Coupons.Walmart or Prices.Walmart.

Psychologically, it fits the profile of internet savvy people -> impatient &
hate web site run-arounds.

Just my opinion if these Brand TLDs really take off.

Thanks

Signature

=== >>> Tomorrow Should Be Better Than Today

{{ DiscussionBoard.errors[4112367].message }}

blueorca17

13 years ago

Originally Posted by Recession_Proof

Ok as if having 22 TLD and numerous ccTLD suffixes isn't enough. Our boys over at ICANN are setting up some pretty big dominoes for this coming January.

Beginning on Jan 12 they are planning to open up....Well damn near everything.
-------------------------------------------------------------------------

"Icann has opened the internet's addressing system to the limitless possibilities of the human imagination," said Rod Beckstrom, president and chief executive officer for Icann.
"No one can predict where this historic decision will take us."
There will be several hundred new generic top-level domain names (gTLDs), which could include such addresses as .google, .coke, or even .BBC.
There are currently 22 gTLDs, as well as about 250 country-level domain names such as .uk or .de"

"The vote completes a six-year negotiation process and is the biggest change to the system since .com was first introduced 26 years ago"
-------------------------------------------------------------------------

You can read the story here:

BBC News - Icann increases web domain suffixes
-------------------------------------------------------------------------

What do you think will happen to domain real estate, when this occurs?

After all the big corporations register their interests, at what looks like a whopping $185,000 to apply. Will there be a mad scramble or will business continue as usual?

I'm interpreting it to mean you could register your business name as

www.yoursite.google ?

Good for rankings?

That would be insane. Actually, it's almost incomprehensible. You could go damn near broke, just trying to protect your brand.

But, for some reason I feel that the only people profiting from this will be the registrars.

I'd imagine that they won't let you register trademarked names like ".google"...unless you fit a certain criteria. I definitely think it would be good for SEO, however the same algorithm scheme for ranking still applies here. It's possible that Google will favor certain extensions to others as they do now. I'm curious. Lots of things could happen... I really like Azmanar's idea, too. You could really do a lot with it. Just have to think in a positive light and an not think of this change as a "disaster".

Thanks
1 reply

{{ DiscussionBoard.errors[4113254].message }}

azmanar

13 years ago

Originally Posted by blueorca17

I'd imagine that they won't let you register trademarked names like ".google"...unless you fit a certain criteria. I definitely think it would be good for SEO, however the same algorithm scheme for ranking still applies here. It's possible that Google will favor certain extensions to others as they do now. I'm curious. Lots of things could happen... I really like Azmanar's idea, too. You could really do a lot with it. Just have to think in a positive light and an not think of this change as a "disaster".

Hi BlueOrca,

My first post is just a prediction on how Corporations can make use of this new Brand TLD in delivering more value to the market.

The second post is an assumption from Consumers' point of view ( so far mine only .. lol ) - more about convenience.

If no protests from the GOV and NGOs, then the Brand TLD will be implemented by ICANN by November 2011 and roll out to the market by January 2012.

There are fears that Brand TLD will drop the value of domain names. The use of "Domain Junkyard" was mentioned often. There are also fears about IPv4 numbers getting scarce and expensive. Bandwidth rates will increase.

On the other hand, there are positive expectations. An increase in demand within the job market for : IT, Programmers, Communications, Content, Rich Media, Customer Support, Biz Analyst. These people are needed to support Brand TLD-related technical services and biz activities.

If this happens, it invigorates economic activities - direct and indirect industries, because there are more people with money to spend.

What I would like to know is the impact of Brand TLD towards IM'ers and the Online Industry? What is expected and what to do about it?

It is only 6 months away...

Thanks

Signature

=== >>> Tomorrow Should Be Better Than Today

{{ DiscussionBoard.errors[4117506].message }}

ICANN - Is Preparing TO THROW US FOR ANOTHER LOOP!

Trending Topics

How do I effectively build and nurture an email list for affiliate marketing purposes?

Been a while! Any of you Old Timers here?

How much does the rebranding affect CR ?

Are billboards still effective in driving customers?

Boat and Jet Ski Rentals...... Door Hangers Effective?