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Subscription Length

by Ben Roy
11 replies
Can anyone offer advice on how long a membership subscription length should be? I remember reading a post a few months ago where someone mentioned not even offering month-to-month, only quarterly or yearly. Does this vary by price range? We're looking at a monthly fee of $17 and $47 and just wondering what kind of subscription packages we should be offering.
#length #subscription
  • Profile picture of the author Andy Fletcher
    What's the product/service?
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    • Profile picture of the author Ben Roy
      Originally Posted by Andy Fletcher View Post

      What's the product/service?
      Well, I'm not quite ready to release all the details, but it's a software service for article marketers, blog marketers, ghostwriters, PLR sellers, and anyone else that deals with lots of content, to simplify and enhance their day to day activities.
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  • Profile picture of the author Ryan Dodson
    For prices that low, you could get away with a quarterly or yearly subscription - but it also depends on the product/service.

    Care to share it with us?
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  • Profile picture of the author ADAMw3
    Take a look at your competitors to see how much they are charging.

    Base your decision on that... chances are, they already tested this and have the best idea on what people are willing to pay for a service like this.
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    • Profile picture of the author Ben Roy
      Originally Posted by Adam Bshero View Post

      Take a look at your competitors to see how much they are charging.

      Base your decision on that... chances are, they already tested this and have the best idea on what people are willing to pay for a service like this.
      Thanks for the feedback. Two things:

      1) We don't really have any competitors. Some other software does PART of what we are offering, but no one package does all of it. Also, prices vary wildly from one time payments to monthly charges.

      2) I'm mostly asking about what subscription periods to offer. Should we do monthly, quarterly, 6 mo, 12 mo? Too many options is probably a bad idea. Just trying to get a sense for what others have had success with in the past.
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  • Profile picture of the author Ben Roy
    Anyone else? Hoping to get a few more opinions from those with experience.
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  • Profile picture of the author Tom Dean
    Hi Ben,

    I have had two membership sites one is almost two years old the other was about 8 months old when I sold it.

    Neither site was service oriented.

    Hands down the 3 month subscription has been the most popular. The one month subscription was the highest priced followed by increased savings for 3 month, 6 month and yearly subscriptions.

    In order of sales highest to lowest.

    3 month
    1 month (this one had the most churn, often subscribers would stay awhile, unsubscribe then come back in a few months)
    6 month
    1 year

    Hope that helps,
    Tom
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  • Profile picture of the author Ben Roy
    What kind of discount were you giving for those lengths? I'm surprised that quarterly would work out being the most popular. I guess it could be a decent balance between risk and discount.
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    • Profile picture of the author Talltom1
      One thing to think about....

      I ran into trouble with the payment processors (Paypal and merchant processing) regarding prepaid subscriptions. They told me they'd process a 3 month, but nothing longer. "Risk mitigation" for chargebacks.

      Talltom
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      • Profile picture of the author Ben Roy
        Originally Posted by Talltom1 View Post

        One thing to think about....

        I ran into trouble with the payment processors (Paypal and merchant processing) regarding prepaid subscriptions. They told me they'd process a 3 month, but nothing longer. "Risk mitigation" for chargebacks.

        Talltom
        That's strange. You can configure buttons for 12 months through the Paypal interface.
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  • Profile picture of the author Tom Dean
    20% for 3 months
    25% for 6 months
    30% for 12 months

    Personally I don't sign up for many recurring memberships for a year other than hosting/auto responder simply because I usually forget to cancel if I'm no longer interested in the site or have found a better fit/deal etc.

    That could be a factor I suppose.

    I was a member of nicheology (excellent membership) for instance but eventually I had more content than time to put it to use so I canceled.
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