word of the day: SPAM TRAPS - know what they are?

36 replies
Spam Traps. I had no clue what they were and I've been marketing online since early 2002.

How'd I find out?

I got this email yesterday from my A/R company, icontact:

After consulting with our Deliverability Management team, we regretfully have come to the decision that we will no longer be able service your account within iContact. Your account recently sent email to a known spam trap email address. This means that you had an address on your lists that is maintained by a blocklist and has not been legitimately registered with any opt-in services. This occurrence caused one of our sending servers to become blacklisted.


Keep in mind, with this account, we don't buy any traffic or leads. It's all 100% from someone finding the site in google, and entering their info on the squeeze page.

been doing it like this for 6 years now with this site, with no issues till yesterday.

crazy.
#day #spam #spamtraps #traps #word
  • Profile picture of the author Robert Puddy
    Originally Posted by davemiz View Post

    Spam Traps. I had no clue what they were and I've been marketing online since early 2002.

    How'd I find out?

    I got this email yesterday from my A/R company, icontact:

    After consulting with our Deliverability Management team, we regretfully have come to the decision that we will no longer be able service your account within iContact. Your account recently sent email to a known spam trap email address. This means that you had an address on your lists that is maintained by a blocklist and has not been legitimately registered with any opt-in services. This occurrence caused one of our sending servers to become blacklisted.


    Keep in mind, with this account, we don't buy any traffic or leads. It's all 100% from someone finding the site in google, and entering their info on the squeeze page.

    been doing it like this for 6 years now with this site, with no issues till yesterday.

    crazy.
    are you single optin or double optin
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  • Profile picture of the author Dan C. Rinnert
    Originally Posted by davemiz View Post

    Spam Traps. I had no clue what they were and I've been marketing online since early 2002.
    Really? I've used them on my mail server since the last century. I have addresses that were listed on various websites for the scrapers to grab, as well as addresses that could only be found using dictionary attacks. Someone sends mail to any of those, and their mail will be flagged and rejected as spam from that point on.


    Keep in mind, with this account, we don't buy any traffic or leads. It's all 100% from someone finding the site in google, and entering their info on the squeeze page.
    Were you using confirmed opt-in?
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  • Profile picture of the author Candela
    Originally Posted by davemiz View Post

    Spam Traps. I had no clue what they were and I've been marketing online since early 2002.

    How'd I find out?

    I got this email yesterday from my A/R company, icontact:

    After consulting with our Deliverability Management team, we regretfully have come to the decision that we will no longer be able service your account within iContact. Your account recently sent email to a known spam trap email address. This means that you had an address on your lists that is maintained by a blocklist and has not been legitimately registered with any opt-in services. This occurrence caused one of our sending servers to become blacklisted.


    Keep in mind, with this account, we don't buy any traffic or leads. It's all 100% from someone finding the site in google, and entering their info on the squeeze page.

    been doing it like this for 6 years now with this site, with no issues till yesterday.

    crazy.
    Spam trap! Wow,need the add that to the dictionary ASAP!
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  • Profile picture of the author davemiz
    robert - single. the double i'm worried will mess up conversions on the sales funnel... (having to put a confirmation or something on there)
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    • Profile picture of the author Robert Puddy
      Originally Posted by davemiz View Post

      robert - single. the double i'm worried will mess up conversions on the sales funnel... (having to put a confirmation or something on there)
      Thats the problem with single optin someone adds a bad email or a spam trap email to deliberatly catch you out using what they see as bad tactics.

      With a double optin system that cant happen because the spam trap email wouldnt get confirmed
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    • Profile picture of the author SteveJohnson
      Originally Posted by davemiz View Post

      robert - single. the double i'm worried will mess up conversions on the sales funnel... (having to put a confirmation or something on there)
      Well, now they're really messed up, wouldn't you say?
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  • Profile picture of the author JustVisiting
    You must be using single optin? If so then maybe a competitor or someone with a grudge entered that email into your autoresponder.
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  • Profile picture of the author weblink29
    Abuse departments will create honeypots (websites) and spamtraps (email addresses) to find spammers, hackers, etc. It's kinda like calling people with arrest warrants and telling them they won a free tv. When they go to collect their free tv they get arrested. I've always felt it was a form of entrapment but they get away with it.

    What's hilarious is the spam and phishing attempts that get sent directly to the abuse departments email address

    More Info:
    http://en.wikipedia.org/wiki/Honeypot_(computing)
    Spamtrap - Wikipedia, the free encyclopedia
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    Nothing to see here folks.....move along.

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  • Profile picture of the author iw433
    A spam trap is a email address seeded into email list that are floated around the net either for sale or free. So if you buy a list or get one for free I suggest you get a script or software to detect "spam trap" email addresses.
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  • Profile picture of the author davemiz
    double optin is probably the long term answer, but you're risking messing up your sales funnel to get more people confirming their emails. no?

    bill, lol.... nice try.... they dont release the addresses. if they did, they wouldnt be spam traps.
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    • Profile picture of the author Robert Puddy
      Originally Posted by davemiz View Post

      double optin is probably the long term answer, but you're risking messing up your sales funnel to get more people confirming their emails. no?

      bill, lol.... nice try.... they dont release the addresses. if they did, they wouldnt be spam traps.
      It might...but your sales funnel is really messed up npw though with you having to move your list to a new provider and go through the trauma of double opting in all of them

      And you still havent gotten over the problem of that spam trap email is still on your list wating to pounce even if you find a provider that will let you move the list without double opting them all in
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    • Profile picture of the author Shaun OReilly
      Originally Posted by davemiz View Post

      double optin is probably the long term answer, but you're risking messing up your sales funnel to get more people confirming their emails. no?
      Spam traps are just one of many reasons why I predominantly
      use 'double opt-in' lists rather than single opt-in.

      Yes - you can build a bigger list and generate more revenues
      in the short-term by using single opt-in. But, if you get malicious
      subscribers, competitors, spam traps etc then your list can go
      tits up pretty quickly.

      I'd rather have a safe, confirmed opt-in list that lasts long-term
      than a bigger single opt-in list that is more vulnerable to being
      terminated.

      Plus, with a confirmed opt-in list, you'll find it easier to move your
      list to another provider without requiring subscribers to re-confirm.

      Originally Posted by davemiz View Post

      my programmer had a 'purge all those who don't open in 90 days' on the to do list which i THINK will solve the issue.
      I wouldn't use e-mail open stats as a way of deciding which
      subscribers are actively opening your messages. Open rate
      tracking is far too unreliable.

      For example, I use Outlook to view e-mails in the Preview Pane
      and by default they don't allow the open rate tracking image
      to be downloaded. So, even though I read many messages, I
      don't show up as an opener on many autoresponder software
      interfaces.

      Dedicated to mutual success,

      Shaun
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      • Profile picture of the author Dan C. Rinnert
        I'll take confirmed opt-in over single opt-in any day. I want to be sure the people on my list actually want to be there and that they will bother to take action on something as simple as confirming they want to be on the list.

        Here's a thread from last year on the subject that covered several benefits of confirmed opt-in: http://www.warriorforum.com/main-int...irmed-opt.html

        Originally Posted by Shaun OReilly View Post

        For example, I use Outlook to view e-mails in the Preview Pane
        and by default they don't allow the open rate tracking image
        to be downloaded. So, even though I read many messages, I
        don't show up as an opener on many autoresponder software
        interfaces.
        Same here (except I don't use Outlook). Images will not be opened unless I manually allow them to be opened, which I don't do in a lot of cases. So, I may be reading and no one will ever know. Of course, that's just a side benefit--the primary purpose is so my eMail loads faster.
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  • Profile picture of the author davemiz
    i hear ya. whats weird is it JUST happened.... and i mail out all the time to the list. my programmer had a 'purge all those who don't open in 90 days' on the to do list which i THINK will solve the issue.

    but yeah.... its a pain in the rear end either way.
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  • Profile picture of the author davemiz
    i was on the phone w/ icontact just now. account is going to be closed.

    they said it wasn't a spam trap, but complaints to antispam organizations because of my emails.

    what person would spend 30 min of their time to go find an antispam company to complain about emails you opted into receive??

    it just seems malicious and out of the blue.

    they told me my account wasn't even one they would worry about as complaints were very low.
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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by davemiz View Post

      what person would spend 30 min of their time to go find an antispam company to complain about emails you opted into receive??
      But, you did not use confirmed opt-in, so you don't really know if those people actually wanted to be on your list.

      Anyone can go to a website and plug in anyone's eMail address into a form. If I get on lists I never subscribed to, I will report them as spam. Unsubscribing just lets them know eMails to your address get seen and read. So, I'm not going to give that notice to a spammer. I'll just report them as spam.

      I would have no idea whether the sender is a bona fide spammer or if someone used my eMail on a web form so they could download some freebie or something without being added to a list themselves. I don't know. All I know is that it is unsolicited commercial eMail that I did not ask to receive. Therefore, it is spam.
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    • Profile picture of the author weblink29
      Originally Posted by davemiz View Post

      i was on the phone w/ icontact just now. account is going to be closed.

      they said it wasn't a spam trap, but complaints to antispam organizations because of my emails.

      what person would spend 30 min of their time to go find an antispam company to complain about emails you opted into receive??

      it just seems malicious and out of the blue.

      they told me my account wasn't even one they would worry about as complaints were very low.
      I report spams where I did NOT opt-in. I've started to receive spams lately to my paypal email address. I NEVER use my paypal address to opt into anything but it seems some marketers are selling your paypal email address when you purchase products from them using paypal
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      • Profile picture of the author pcalvert
        Originally Posted by weblink29 View Post

        I report spams where I did NOT opt-in. I've started to receive spams lately to my paypal email address. I NEVER use my paypal address to opt into anything but it seems some marketers are selling your paypal email address when you purchase products from them using paypal
        Not necessarily. When you purchase IM stuff you are often added to a customer list, and if you paid with PayPal then usually it is your PayPal e-mail address that ends up on the list. Those lists are typically hosted at places like AWeber, GetResponse, iContact, etc. Some of those autoresponder services have been hacked into multiple times within the last year or so, and many e-mail addresses were stolen.

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    • Profile picture of the author ARVolund
      Except it does not take 30 mins. I use mailwasher to clean out any spam before downloading them and all it takes it one click to report an email as spam before I delete it off my server.


      Originally Posted by davemiz View Post

      i was on the phone w/ icontact just now. account is going to be closed.

      they said it wasn't a spam trap, but complaints to antispam organizations because of my emails.

      what person would spend 30 min of their time to go find an antispam company to complain about emails you opted into receive??

      it just seems malicious and out of the blue.

      they told me my account wasn't even one they would worry about as complaints were very low.
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    • Profile picture of the author R Hagel
      Originally Posted by davemiz View Post


      what person would spend 30 min of their time to go find an antispam company to complain about emails you opted into receive??

      it just seems malicious and out of the blue.
      The problem is that since you're using single opt in, the recipient of your email may NOT have legitimately opted in to receive it. In that case it wouldn't malicious for someone to report your emails to an anti-spam organization because, well, the emails are unsolicited.

      However, it does seem a bit surprising to close your account based on one spam complaint. (On an otherwise good account in good standing.)

      Becky
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      • Profile picture of the author Joseph Dickens
        that sucks man...

        i have never heard of an auto responder company closing accounts due to spam traps..

        those are typically used for bulk mailers... when I was doing bulk mailing I was constantly scrubbing to make sure I stayed out of the spam traps...
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  • Profile picture of the author davemiz
    dan, They come to the site and opt in themselves. I don't advertise, they find me.

    the person/ppl went to an antispam organization to complain.

    that doesn't sound like something a normal person would do. it seems like this was malicious in intent.

    all is good, got another, much better A/R company ready to roll... we integrate everything this week.

    bye bye icontact. :-)
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    • Some people are like that.

      I had an incident about 7-8 years ago (before autoresponders really existed), whereby someone who had explicitly requested to be signed up did exactly the same thing. Simply sent an e-mail to spamcop, said something was spam, and I spent the next 2-3 hours with my provider showing 'proof' that they had signed up (ip addresses, signups, confirmations, etc).

      And what made it more of a pain was there initial action was 'guilty until proven innocent'. (In otherwords, they disabled the site, and then I spent 2-3 hours showing them server logs/explaining how they signed up, etc, before it was re-enabled).

      Sometimes people forget the signed up to things. Sometimes other marketers ruin it for you (i.e., they really 'are' blasting 'spam' messages) - and you happen to just be the next guy that goes on their 'sh*t' list, and then they decide to take it out on you (partially because back then it was much easier to forge e-mail headers and get it delivered, etc - so if you were 'legit' and they could actually get in contact with someone, they would), and some people just have a crappy day and want to make someone elses day crappy to make themselves feel better.

      So, don't take it personally. Unfortunately it is just a part of doing business. If you have enough money to hire a programmer, you should consider either getting a self-hosted solution (then if you have difficulty with mail servers, can shift to a new one relatively easily), or set up several autoresponders so that you aren't left in the cold.

      John


      Originally Posted by davemiz View Post

      dan, They come to the site and opt in themselves. I don't advertise, they find me.

      the person/ppl went to an antispam organization to complain.

      that doesn't sound like something a normal person would do. it seems like this was malicious in intent.

      all is good, got another, much better A/R company ready to roll... we integrate everything this week.

      bye bye icontact. :-)
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    • Profile picture of the author Don Schenk
      Originally Posted by davemiz View Post

      dan, They come to the site and opt in themselves. I don't advertise, they find me.

      the person/ppl went to an antispam organization to complain.

      that doesn't sound like something a normal person would do. it seems like this was malicious in intent.

      all is good, got another, much better A/R company ready to roll... we integrate everything this week.

      bye bye icontact. :-)

      If I don't know who the person sending the email is, and if it is a sales pitch of some kind, I usually hit the "report spam" button - especially so if there is no unsubscribe in the email.

      The other day a warrior I know, and on whose list I want to remain, sent an email to me saying "Hi from Joe." (Not his name.) If he had used his full name I would have known who he was and read his email. I almost hit "report spam" until I looked at the email address from which the message came.

      :-Don
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      • Profile picture of the author GarrieWilson
        Originally Posted by Don Schenk View Post

        If I don't know who the person sending the email is, and if it is a sales pitch of some kind, I usually hit the "report spam" button - especially so if there is no unsubscribe in the email.
        :rolleyes:

        I hope you remember the name of every person you purchase a product from. If not, you might be making some false complaints.
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    • Profile picture of the author swiftimpulse
      Originally Posted by davemiz View Post

      dan, They come to the site and opt in themselves. I don't advertise, they find me.

      the person/ppl went to an antispam organization to complain.

      that doesn't sound like something a normal person would do. it seems like this was malicious in intent.

      all is good, got another, much better A/R company ready to roll... we integrate everything this week.

      bye bye icontact. :-)
      It can depend on who the provider answers to as well.

      I had an old web server which had no restrictions on sending emails etc. However the provider routes its emails through a spam-bot checking service.

      I had a website that recently changed its extension (from .org.au to .com.au) and setup the website to redirect, and also set the email address to automatically reply and say what the new email address is.

      Somehow spam bots found this email address, and due to my email auto-responding it was classified as spamming. I got red listed (red meaning I had to fix it within a few days or pay a $500 fine, blacklisted meaning no email access ever again). I got it under control and they didn't charge the fine (think it's more a scare tactic).

      I learnt my lesson about in-house auto responders though, I disabled them all together now. I run my lists through aweber so they can deal with that
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  • Profile picture of the author Paul Myers
    If they allow single opt-in and nuked your account over a single spam complaint, I wouldn't consider them wise or sensible for use by anyone.

    Just as an aside... I was familiar with the term spamtrap back in 98. Maybe earlier. It's an old expression, probably pre-dating my time on the net.


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    • Profile picture of the author Dan C. Rinnert
      Originally Posted by davemiz View Post

      dan, They come to the site and opt in themselves. I don't advertise, they find me.
      That doesn't mean somebody else didn't find your site and use someone else's eMail.
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  • Profile picture of the author weblink29
    I use single opt-ins but even somebody typing their email address with fat fingers (a typo in their email address) can get ya in trouble. If the email gets sent to a real email address by mistake and you start sending them autoresponder emails they can report you for spam.

    Double Opt-In is much safer.
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  • Profile picture of the author Tom Brownsword
    Dave, I'm one of those people who will report an email as spam -- as long as it meets the full definition of spam (which is primarily CAN-SPAM where I live). I've done what I call "spam slaps" and have seen email from offenders suddenly and permanently stop. However, I am also very familiar with the law and always do my best to ensure that I only complain about "real" spam.

    Thankfully, with only one or two exceptions over the years, I've never had anybody not honor an unsubscribe request (although, in some cases, it has involved personal contact with the sender -- and in most cases, the auto-unsubscribe didn't happen due to either a technical glitch or procedural meltdown), even when they could legally send me commercial / bulk email. On the other hand, if there's no relationship, I just let my filters deal with it and stay on their list, knowing that it usually costs the sender something. If they want to pay to have me ignore their email, it's their business.

    CAN-SPAM does NOT prohibit the sending of unsolicited commercial / bulk email (except to mobile devices, for which explicit permission must first be granted). But even with permission to email, a lot of people violate the law by doing stuff like this:

    * Deceptive subject lines. Aside from "You Just Received A Payment", my current "favorite" are those stating that you have free access to a product, when the link given is clearly an affiliate link to either a squeeze page or a sales letter. Deceptive. Slap!

    * Inability to unsubscribe or not honoring unsubscribe requests. In some of these messages, the senders will "borrow" an Aweber or GetResponse unsubscribe link from another email -- which of course doesn't work -- to lend authenticity to their email (and I never complain about legit email sent from these companies). In other cases, trying to unsubscribe simply tells the spammer that they have a "live" email address, which is worth more to them.

    * Not marking commercial email as such. I'd talk more about this if it weren't for the fact that, um, the guy who types my emails sometimes forgets to do this...

    There's more in the law, but that's enough for starters.

    Also, keep in mind that your email service provider or hosting company usually has some clause in their Terms that prohibit sending email without permission. So there's not just the law to deal with -- you also have to deal with legal agreements that you may have voluntarily entered into.

    And while most anti-spam services have great intentions and do provide a valuable service, they are the "court of last resort" and can be quite heavy-handed. You have no one to appeal to in most cases, even if you are obviously right. It's a lousy system.

    That's why I've decided to go with Aweber for my lists. Like me, they're not perfect, but I think they do a good job of protecting their customers from these types of complaints (plus they do a lot of other stuff behind the scenes that helps a lot). And I wouldn't think of not using a double opt-in system.


    HTH,
    Tom

    P.S. -- A special "thanks" to Becky Hagel (who commented a couple of posts up)... She took the time to gently correct this overzealous computer seucurity geek on this topic a long time ago, when I was first getting started in this business, for which I am extremely grateful. Good to see you're still alive and kicking, Becky!

    STATING THE OBVIOUS DISCLAIMER: This isn't legal advice and this isn't a computer security consult, and if you think it is, I'm lying through my teeth...
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    • Profile picture of the author R Hagel
      P.S. -- A special "thanks" to Becky Hagel (who commented a couple of posts up)... She took the time to gently correct this overzealous computer seucurity geek on this topic a long time ago, when I was first getting started in this business, for which I am extremely grateful. Good to see you're still alive and kicking, Becky!
      Tom, nice to see you too!

      I think we had that conversation about 100 years ago or so. At least it feels like that long ago.

      Drop me a line sometime (same email if you got it, otherwise PM me) and let me know how you and your family are doing!

      Becky
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  • Profile picture of the author davemiz
    apparently somehow i got a SH!tload of their ip's blacklisted. which is bizarre because I mail out this list maybe 1-2x a week.... nothing crazy and its all to people who opted in.

    oh and guys.... there are spam trap emails that WILL double opt in confirm.

    just a little FYI
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  • Profile picture of the author GarrieWilson
    Dave,

    I dont know your flow but double shouldnt slow the flow.

    As far as traps confirming, well then they aren't traps. Clicking the confirm link is granting permission to email.

    From another thread, it seems you use xrummer... someone might be returning the favor.

    Garrie
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    • Profile picture of the author Robert Puddy
      Originally Posted by GarrieWilson View Post

      Dave,

      I dont know your flow but double shouldnt slow the flow.

      As far as traps confirming, well then they aren't traps. Clicking the confirm link is granting permission to email.

      From another thread, it seems you use xrummer... someone might be returning the favor.

      Garrie
      Thats right .... in fact if you do it right with the flow using double optin you get 2 bites of the sales cherry. the thank you page for subscribing and the thank you page for confirming
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  • Profile picture of the author davemiz
    lol... xrumer has nothing to do with this. i'm in tears laughing at that one garrie

    and yes there are spam trap emails that double confirm. just so you know.
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    • Profile picture of the author GarrieWilson
      Originally Posted by davemiz View Post

      lol... xrumer has nothing to do with this. i'm in tears laughing at that one garrie
      Based on what you said, you don't know if it's revenge or not.

      You keep saying "everyone opts in" but seemed to ignored that people can optin with other peoples information.

      It very well could be revenge. People tend to get pissy when you abuse there resources.

      Garrie
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