Do affiliate marketers write sales pages?

6 replies
Hello.

Do affiliate marketers write the sales pages on clickbank, for example?

I understand that affiliate marketers promote a product, either directly or indirectly, and then traffic to sales page, but are these sales pages written by the affiliate or the merchant?

I ask this because I see a lot of poorly done sales pages on clickbank that might otherwise be selling a good product.

I guess my main question is, to what extent to affiliate marketers actually market and sell a product?

Thanks.
#affiliate #marketers #pages #sales #write
  • Profile picture of the author DawnMarie
    On Clickbank it's the product owner who either writes the sales page or hires someone to write it for him/her. The affiliate simply promotes their link to that page.

    On rare occassions an affiliate will rewrite a poorly written sales page for a good product. In fact just last month there was a product being heavily promoted online with a poor sales letter, and one of the major affiliates hired me to write an entirely new sales page for him. He did quite well - but he's an above average affiliate for sure.

    Hope this helps.
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    • Profile picture of the author CopyAcolyte
      Originally Posted by dawnday View Post

      On Clickbank it's the product owner who either writes the sales page or hires someone to write it for him/her. The affiliate simply promotes their link to that page.

      On rare occassions an affiliate will rewrite a poorly written sales page for a good product. In fact just last month there was a product being heavily promoted online with a poor sales letter, and one of the major affiliates hired me to write an entirely new sales page for him. He did quite well - but he's an above average affiliate for sure.

      Hope this helps.
      So I guess this means that an affiliate marketer's success depends a great deal on the merchant's sales page.

      Do affiliate marketers get to know how the merchant's sales page is converting?
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      • Profile picture of the author TroelsJepsen
        Originally Posted by CopyAcolyte View Post

        Do affiliate marketers get to know how the merchant's sales page is converting?
        Usually you should be able to see some kind of statistics on that if your are looking at different offers in an affiliate network. To my knowledge the only numbers on that in Clickbank are the "Gravity" values. There's a description of what it means here: How The ClickBank Marketplace Works - ClickBank
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        • Profile picture of the author janjattne
          Successful Affiliate Marketers mostly add some value to the affiliate offer some how. That can help a poorly written sales page. So yes build your own sales page with opt in and link to the and link to the vendor's sales page.

          Very important to remember, always have an opt in box “fill in your email here” to select the email address otherwise you are missing the opportunity to build your own list.

          Best regards
          JJ
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by CopyAcolyte View Post

        So I guess this means that an affiliate marketer's success depends a great deal on the merchant's sales page.
        Unless she chooses to create her own sales page for her own traffic, and link direct to the vendor's order-page instead of to his sales page, yes. (But very few affiliates do that - or would want to have to - and the vendor's permission is of course required to do it, too).

        I think most affiliates choose their products to promote primarily according to their sales pages.

        Originally Posted by CopyAcolyte View Post

        Do affiliate marketers get to know how the merchant's sales page is converting?
        No, they don't. This information isn't published by ClickBank, and in any case it wouldn't be relevant to affiliates, because the conversion-rates between different affiliates for the same product vary enormously, according to how targeted their traffic is.

        The sales page is just one of many factors on which the conversion-rate depends. And not always the most important of those factors.

        And even if average conversion-rates were published for each product, it would be terribly easy for vendors to reduce the "averages" of competing products, so it wouldn't mean anything anyway.
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