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How to split test a sales price?

by bwh1
3 replies
I'm having a bit difficulties to find a good way to test different sales prices to see where the limit is for my product.

How can we test different sales prices without to make the customers angry which paid the higher price?

G.
#price #sales #split
  • Profile picture of the author JSThompson
    Sell it for the price you think it is worth, adjust accordingly. If you go down refund those that paid more the difference.
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    • Profile picture of the author bwh1
      Originally Posted by JSThompson View Post

      Sell it for the price you think it is worth, adjust accordingly. If you go down refund those that paid more the difference.
      SO let me see if I got your strategy.

      Right now I charge $67 for it, but think that I can go to $99.

      So if I test $99 and it will NOT get the conversions I expect, then I lower the price to , let's say, $79 and send a refund to the folks which paid $99.

      Correct? (Do I have to "ask" them to request the refund ?)

      G.
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      • Profile picture of the author JSThompson
        Correct that is what I am saying you should do. However the issuing of a refund is up to you. But if you want to be successful you are going to want to build trust with your customers. If I bought your product at 99 and I found it at 79 a week or month later I would be pretty upset and most likely not buy from you again. It comes down to do you want quick bucks or long term customers.
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