Marketing Facts (How Weird Buyers Really Are!) Bare Facts

ildarius · 12-30-2008, 07:19 AM

I'm sure a lot of you will enjoy this:

bookoutlines / Predictably Irrational

so Enjoy!

ildarius · 12-30-2008, 01:37 PM

Trust me this is good

Paul Myers · 12-30-2008, 01:55 PM

You're right. Excellent reading, and some useful stuff.

Paul

ildarius · 12-30-2008, 01:57 PM

Thank you Paul!

I especially liked the part about Black Pearls, too bad we don't all have friends with stores on the 5th avenue

John Rowe · 12-30-2008, 02:05 PM

I own the book, it's great. Thanks for the link to the book-outline site. Very useful.

Loren Woirhaye · 12-30-2008, 02:07 PM

That's good stuff. Makes me want to read the book.

Paul Myers · 12-30-2008, 02:08 PM

ildarius,

Just added that book to my "get the Kindle version" list. Those the the "read it now" books.

Quote:

too bad we don't all have friends with stores on the 5th avenue

True. Still, we can simulate the same effect. That one's all about positioning.

Paul

Gene Pimentel · 12-30-2008, 02:13 PM

That's one of the most fascinating pieces I've read in a long time. Thanks for posting this.

Lynn Stivers · 12-30-2008, 02:25 PM

That is interesting - and almost amusing.

I never really thought about some of that stuff but it's true.

Lynn

Collette · 12-30-2008, 02:53 PM

This is a great book. If you're selling ANYTHING you need to read this. It's a fascinating read.

Also add "Made to Stick: Why Some Ideas Survive and Others Die" to your 2009 reading list.

Dmitry · 12-30-2008, 03:03 PM

Very fascinating stuff guys. Thanks!

Collette · 12-30-2008, 03:13 PM

Along the "Black Pearls" story line - True Story:

In college, I worked for a VERY upscale Madison Avenue caterer. He was definitely ahead of the food curve, and would import stuff that few people (at the time) had ever heard of, much less tasted.

So one day, he finds himself with almost an entire shipment of fresh crotin de sauvignol (small goat cheeses) that were becoming increasingly pungent and wrinkled as they languished in the case.

He handed out samples. No joy. He tried slashing the price. No joy. Then he tried bundling them as an upsell. No joy. He moved from one side of the case to the other. No joy. People just weren't interested.

Finally, the light bulb went on. He marinated the crotins in EVOO and herbs de provence for a week. Then he placed them front and center in the shop window, lots of open space around them, and bearing a price tag that was TRIPLE the original price.

The entire lot sold out before the end of the day.

After that, we would split the shipments of crotins and marinate half of them. The marinated ones would always sell out faster than the fresh. It never seemed to occur to any of the buyers that they could buy the fresh cheese for a pittance, and do their own marinating for a few pennies. They happily paid the triple price - without a murmur.

Go figure...

Loren Woirhaye · 12-30-2008, 03:39 PM

I've had an inkling that buyers are weird for awhile. I just
observed my own habits and thought "buy I buy stuff for
reasons I don't really understand".

Dmitry · 12-30-2008, 03:47 PM

The weak mind is easily sold... I think Allen had something on the "herd psychology" - you could add it to the list. No offense to anyone.

Another thing I just found at the wonderful resource the OP was so kind to introduce me to...

bookoutlines / Why Men Marry Some Women And Not Others

Again, no offense to anyone but it's pretty funny to see how people, as a mass, think. This example above focuses on men's psychology but if you look thru the obvious you'll see a few hints on how women are structured.

12-30-2008, 07:19 AM	#1
ildarius Advanced Warrior War Room Member Join Date: Apr 2008 Location: Montreal, Quebec, Canada. Posts: 743 Thanks: 245 Thanked 52 Times in 31 Posts	Marketing Facts (How Weird Buyers Really Are!) Bare Facts I'm sure a lot of you will enjoy this: bookoutlines / Predictably Irrational so Enjoy!
	Be kind, for you shall pass here but once Wecansolveit Wikibin

12-30-2008, 01:37 PM	#2
ildarius Advanced Warrior War Room Member Join Date: Apr 2008 Location: Montreal, Quebec, Canada. Posts: 743 Thanks: 245 Thanked 52 Times in 31 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts Trust me this is good
	Be kind, for you shall pass here but once Wecansolveit Wikibin

12-30-2008, 01:55 PM	#3
Paul Myers Zen Redneck War Room Member Join Date: Jul 2002 Location: Erie, PA Posts: 12,272 Blog Entries: 4 Thanks: 1,076 Thanked 8,850 Times in 2,352 Posts Social Networking	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts You're right. Excellent reading, and some useful stuff. Paul
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12-30-2008, 01:57 PM	#4
ildarius Advanced Warrior War Room Member Join Date: Apr 2008 Location: Montreal, Quebec, Canada. Posts: 743 Thanks: 245 Thanked 52 Times in 31 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts Thank you Paul! I especially liked the part about Black Pearls, too bad we don't all have friends with stores on the 5th avenue
	Be kind, for you shall pass here but once Wecansolveit Wikibin

12-30-2008, 02:05 PM	#5
John Rowe YES, I'M RICH! War Room Member Join Date: Aug 2002 Location: Vancouver, B.C. Posts: 1,887 Thanks: 81 Thanked 77 Times in 52 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts I own the book, it's great. Thanks for the link to the book-outline site. Very useful.

12-30-2008, 02:07 PM	#6
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts That's good stuff. Makes me want to read the book.
	HOT! $25,000,000/yr Copywriter's Secret Book—FREE! \| The "Automated Free Traffic Formula" ArticleBot Secrets Revealed! Breakthrough Marketing Blog (+ goodies) CopyWriting Services

12-30-2008, 02:13 PM	#8
Gene Pimentel DomainProfitsClub.com War Room Member Join Date: Feb 2007 Location: Oswego, NY USA Posts: 2,991 Blog Entries: 1 Thanks: 946 Thanked 1,639 Times in 652 Posts Social Networking	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts That's one of the most fascinating pieces I've read in a long time. Thanks for posting this.
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12-30-2008, 02:25 PM	#9
Lynn Stivers HyperActive Warrior Join Date: Mar 2005 Location: MO, USA. Posts: 295 Thanks: 19 Thanked 16 Times in 13 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts That is interesting - and almost amusing. I never really thought about some of that stuff but it's true. Lynn

12-30-2008, 02:53 PM	#10
Collette Advanced Warrior War Room Member Join Date: Aug 2008 Location: alicubi super pluvia Posts: 780 Thanks: 236 Thanked 511 Times in 259 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts This is a great book. If you're selling ANYTHING you need to read this. It's a fascinating read. Also add "Made to Stick: Why Some Ideas Survive and Others Die" to your 2009 reading list.

12-30-2008, 03:03 PM	#11
Dmitry HyperActive Warrior Join Date: Sep 2008 Posts: 371 Thanks: 74 Thanked 15 Times in 11 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts Very fascinating stuff guys. Thanks!

12-30-2008, 03:13 PM	#12
Collette Advanced Warrior War Room Member Join Date: Aug 2008 Location: alicubi super pluvia Posts: 780 Thanks: 236 Thanked 511 Times in 259 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts Along the "Black Pearls" story line - True Story: In college, I worked for a VERY upscale Madison Avenue caterer. He was definitely ahead of the food curve, and would import stuff that few people (at the time) had ever heard of, much less tasted. So one day, he finds himself with almost an entire shipment of fresh crotin de sauvignol (small goat cheeses) that were becoming increasingly pungent and wrinkled as they languished in the case. He handed out samples. No joy. He tried slashing the price. No joy. Then he tried bundling them as an upsell. No joy. He moved from one side of the case to the other. No joy. People just weren't interested. Finally, the light bulb went on. He marinated the crotins in EVOO and herbs de provence for a week. Then he placed them front and center in the shop window, lots of open space around them, and bearing a price tag that was TRIPLE the original price. The entire lot sold out before the end of the day. After that, we would split the shipments of crotins and marinate half of them. The marinated ones would always sell out faster than the fresh. It never seemed to occur to any of the buyers that they could buy the fresh cheese for a pittance, and do their own marinating for a few pennies. They happily paid the triple price - without a murmur. Go figure...

12-30-2008, 03:39 PM	#13
Loren Woirhaye Who'm I kidding? War Room Member Join Date: May 2006 Location: Easthampton, Massachusetts Posts: 4,542 Blog Entries: 15 Thanks: 117 Thanked 904 Times in 651 Posts Social Networking Contact Info	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts I've had an inkling that buyers are weird for awhile. I just observed my own habits and thought "buy I buy stuff for reasons I don't really understand".
	HOT! $25,000,000/yr Copywriter's Secret Book—FREE! \| The "Automated Free Traffic Formula" ArticleBot Secrets Revealed! Breakthrough Marketing Blog (+ goodies) CopyWriting Services

12-30-2008, 03:47 PM	#14
Dmitry HyperActive Warrior Join Date: Sep 2008 Posts: 371 Thanks: 74 Thanked 15 Times in 11 Posts	Re: Marketing Facts (How Weird Buyers Really Are!) Bare Facts The weak mind is easily sold... I think Allen had something on the "herd psychology" - you could add it to the list. No offense to anyone. Another thing I just found at the wonderful resource the OP was so kind to introduce me to... bookoutlines / Why Men Marry Some Women And Not Others Again, no offense to anyone but it's pretty funny to see how people, as a mass, think. This example above focuses on men's psychology but if you look thru the obvious you'll see a few hints on how women are structured.