My research on Sandbox or more appropriately, Trustfilter
After being sandboxed I decided to research and write up some points I should follow for the future. I want to be seen by google as a good webmaster and I want them to trust me, this is what I found.
The Google algorithm has more than 100 factors which contribute to your SERPS, putting all your effort into one aspect will hold you back, literally. I read in one article recently that showed me we've built up a misconception that linkbuilding is what google wants us to do. By link building we're all basically blackhatters because we've been pulled into a world that accepts it as ok among webmasters, but this is not true for google. Personally, I will never stop linkbuilding, it's a great technique but it's not the only factor involved and it's going against the grain of google's trustfilter. Google's own trustfilter or sandbox is what they use to stop spammy, unnatural websites in their tracks.
Varied source of Inbound links
You must be as natural as possible if you are going to build your own links. The best possible way I can think of is to write articles, I'm sure google loves articles with unique fresh content point back to your website because it enhances the users experience and it's a relevant link. The other techniques such as blog commenting need to be like a tap that drips continuously. Use varied pen names, varied emails, varied anchor text pointing to varied pages, but personally mostly your main page.
What I'm starting to notice, is if you can gain a good trusted authority link on an aged webpage you website will see good results very quickly. I don't know if this can affect a sandboxed website, my own experience had one of my websites plunged 100 places up out of the sandbox as soon as my PR4 .edu backlink appeared on my backlink checker, but like is ay, I can't vouch for that being the case for certain. What I personally now believe is the idea of building "lots of backlinks" is not what we should be doing anymore. For some this may be nothing new, but I don't think it is emphasized enough. I'm sure, in fact I'd take a $100 bet that if you use PR as an indication of a websites trust and you slowly build links from only PR4 websites and articles you could be in googles trusted zone a lot quicker than 90% of our seemingly current methods.
Elevating your SERPS through link building should be like a web, if you can imagine a spiders web where your website is the centre, each strand stretching out all around you would have post-it notes with your keywords reaching to websites within those keyword targeted SERPS linking back to you, above and below you. This web needs to extend outwards too, towards other websites which hold good content, I'm talking outbound links.
As I said previously, these are not the only factors, there are over 100 factors and I'm certain a lot are also in the pages of your website. Like Meta tags, fonts and content placement. So we can't just build a crummy website and expect it to pass through google's own trust filter flawlessly. I can imagine that no website can pass through it completely flawlessly. It's possible we can create a no-so-hot website with some reprints and affiliate links which ranks fairly well but are you taking full advantage of google's own trustfilter? Apparently, from the articles and research I've done, a website is placed in a kind of limbo for 6-18 months so google can decide if it can trust the website or not.
So instead of asking "how do I get my website out of the google sandbox?" we should ask "How do I get google to trust my website again?" Maybe if we did this, we would take a new perspective of google and how to rank.
Relevant outbound links
Relevant outbound links are something I've overlooked, I've never linked from my website unless I needed to and that's an honest truth. It's no secret that outbound links are a factor and are overlooked, at least by me. People do have the tendancy to overlook this and many other factors regarding them as "insignificant", but when we sweep away the idea of the google sandbox and replace it with "trustfilter" we can now see what it is so important to link to other trusted websites. A web of trust.
I'm tired of writing now, discuss. From now on I will build my websites slowly, long term, so I can earn googles trust which I believe will propel my SERPS more than any one technique or special backlink technique.
I've left a few factors that contribute to trust which could be discussed,
Hope you found it useful.
Regular Unique content that enhances the user experience
Varied placement of content - avoid duplicate content on the same website
Properly siloed internal linking
Reference - "some important pages"
http://google-says.blogspot.com/2006...trust-now.html
www.mattcutts.com/blog
The Google algorithm has more than 100 factors which contribute to your SERPS, putting all your effort into one aspect will hold you back, literally. I read in one article recently that showed me we've built up a misconception that linkbuilding is what google wants us to do. By link building we're all basically blackhatters because we've been pulled into a world that accepts it as ok among webmasters, but this is not true for google. Personally, I will never stop linkbuilding, it's a great technique but it's not the only factor involved and it's going against the grain of google's trustfilter. Google's own trustfilter or sandbox is what they use to stop spammy, unnatural websites in their tracks.
Varied source of Inbound links
You must be as natural as possible if you are going to build your own links. The best possible way I can think of is to write articles, I'm sure google loves articles with unique fresh content point back to your website because it enhances the users experience and it's a relevant link. The other techniques such as blog commenting need to be like a tap that drips continuously. Use varied pen names, varied emails, varied anchor text pointing to varied pages, but personally mostly your main page.
What I'm starting to notice, is if you can gain a good trusted authority link on an aged webpage you website will see good results very quickly. I don't know if this can affect a sandboxed website, my own experience had one of my websites plunged 100 places up out of the sandbox as soon as my PR4 .edu backlink appeared on my backlink checker, but like is ay, I can't vouch for that being the case for certain. What I personally now believe is the idea of building "lots of backlinks" is not what we should be doing anymore. For some this may be nothing new, but I don't think it is emphasized enough. I'm sure, in fact I'd take a $100 bet that if you use PR as an indication of a websites trust and you slowly build links from only PR4 websites and articles you could be in googles trusted zone a lot quicker than 90% of our seemingly current methods.
Elevating your SERPS through link building should be like a web, if you can imagine a spiders web where your website is the centre, each strand stretching out all around you would have post-it notes with your keywords reaching to websites within those keyword targeted SERPS linking back to you, above and below you. This web needs to extend outwards too, towards other websites which hold good content, I'm talking outbound links.
As I said previously, these are not the only factors, there are over 100 factors and I'm certain a lot are also in the pages of your website. Like Meta tags, fonts and content placement. So we can't just build a crummy website and expect it to pass through google's own trust filter flawlessly. I can imagine that no website can pass through it completely flawlessly. It's possible we can create a no-so-hot website with some reprints and affiliate links which ranks fairly well but are you taking full advantage of google's own trustfilter? Apparently, from the articles and research I've done, a website is placed in a kind of limbo for 6-18 months so google can decide if it can trust the website or not.
So instead of asking "how do I get my website out of the google sandbox?" we should ask "How do I get google to trust my website again?" Maybe if we did this, we would take a new perspective of google and how to rank.
Relevant outbound links
Relevant outbound links are something I've overlooked, I've never linked from my website unless I needed to and that's an honest truth. It's no secret that outbound links are a factor and are overlooked, at least by me. People do have the tendancy to overlook this and many other factors regarding them as "insignificant", but when we sweep away the idea of the google sandbox and replace it with "trustfilter" we can now see what it is so important to link to other trusted websites. A web of trust.
I'm tired of writing now, discuss. From now on I will build my websites slowly, long term, so I can earn googles trust which I believe will propel my SERPS more than any one technique or special backlink technique.
I've left a few factors that contribute to trust which could be discussed,
Hope you found it useful.
Regular Unique content that enhances the user experience
Varied placement of content - avoid duplicate content on the same website
Properly siloed internal linking
Reference - "some important pages"
http://google-says.blogspot.com/2006...trust-now.html
www.mattcutts.com/blog
"Failure is not our only punishment for laziness; there is also the success of others." - Jules Renard
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