What type of Opt-In form works best for you?

I have a prominently incentivised opt-in, typically in the top-right corner of all my niche sites, and typically it appears on every page.

I don't use pop-ups because (understandably) they irritate many visitors and dissuade people who would otherwise have returned from doing so.

I appreciate that some people just won't opt in, and I want to keep those people returning to my site and buying and not alienate them with pop-ups.

Many people use pop-ups without adequately testing them for themselves. Some imagine that they "must" work, because otherwise "everyone wouldn't be using them". In reality, "everyone" isn't using them. The people who aren't using them are sometimes not doing so having abandoned them after careful testing which monitors and allows for all the otherwise-returning traffic alienated by the pop-up. This group includes all my own clients who have tested them properly (not one of them still uses pop-ups, after methodical testing. I'm talking about only 3 people, though, so I can't pretend it's statistically significant ... it's just "interesting").

It's easy to imagine that there's going to be a net, long-term profit just because the number of opt-ins increases. Of course, that's mistaken reasoning: it by no means follows that building a bigger list will necessarily lead to more long-term income, and there are many well-known instances where it typically doesn't, some of which I've seen myself on my own testing. (I haven't tested pop-ups, myself, though: there are some things I'm willing to reject without personally testing).

In addition to those considerations, there are also some potential legal issues involved with some (especially exit) pop-ups, as our resident internet lawyer Brian Kindsvater has commented in one or two posts, here.

But long experience of discussing this subject here has taught me that literally no amount of logic, reasoning, or even evidence will dissuade marketers who like them and imagine that they "must work" from using them, very often without meaningful, reliable split-testing.

Same here, seems to be working well

I use a pop over on one of my mini sites and it works great

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