Only HYPE sells!!! Share your experience & thoughts please.

by ciel 47 replies
Hey my dear Warriors,

I was just going through a test campaign results. Campaign was setup to test sales copies for one of my product & I am quite amazed with the results.

Initially I thought that I would not hype up anything but the copy with all the hype (screenshots of my CB & Paypal account with focus on what user can do with that amount of money) converted superbly at 27%

One copy that came close was one converting at 9%

So I have no choice but to use hyped up sales copy for my product. So what do you think & what are your experiences? Only hype sells?

I think as most of IM/Make Money Online niche products are targeted towards newbies (who love to dream big) so we have got no option.

Every response is appreciated.

Cheers
Ciel!
#main internet marketing discussion forum #experience #hype #sells #share #thoughts
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  • Profile picture of the author AdwordsMogul
    Hype sells, but it's not only hype that sells.

    The thing is, it depends on your target market.

    Here is a very important phenomenon I discovered when I got into marketing info products. A lot of people are not looking for a solution to their problem.

    They are looking for three things:

    1. A confirmation that if they took action, they would succeed
    2. An excuse for why they can't do it now
    3. A way to connect with other people, and to get approval.

    However, there are still people who want to succeed. So I have a formula.
    My formula is "Make it magical enough for the dreamers to feel they got value, and valuable enough for the action takers to get results."

    Well, I believe that's the ethical way to go about it.

    Yet, 96% won't take action anyway. Unethical people still make profit after the action takers ask for a refund.
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    • Profile picture of the author techservice
      Originally Posted by AdwordsMogul View Post

      Hype sells, but it's not only hype that sells.

      The thing is, it depends on your target market.

      Here is a very important phenomenon I discovered when I got into marketing info products. A lot of people are not looking for a solution to their problem.

      They are looking for three things:

      1. A confirmation that if they took action, they would succeed
      2. An excuse for why they can't do it now
      3. A way to connect with other people, and to get approval.

      However, there are still people who want to succeed. So I have a formula.
      My formula is "Make it magical enough for the dreamers to feel they got value, and valuable enough for the action takers to get results."

      Well, I believe that's the ethical way to go about it.

      Yet, 96% won't take action anyway. Unethical people still make profit after the action takers ask for a refund.
      Perfect Reply!! - Yes you have to use some hype to sell in the IM space but make sure you have a quality product behind the hype. So you don't become a scammer.

      Googlesniper is such a product.
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      • Profile picture of the author ciel
        "Make it magical enough for the dreamers to feel they got value, and valuable enough for the action takers to get results"

        Main target audience still remains dreamers (those who purchase will only see value) & we need to focus on them at least on sales copy!!!

        Cheers
        Ciel!
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      • Profile picture of the author penpal6
        Originally Posted by Tom Bartlett View Post

        Perfect Reply!! - Yes you have to use some hype to sell in the IM space but make sure you have a quality product behind the hype. So you don't become a scammer.

        Googlesniper is such a product.
        I agree with the example of Google Sniper ( the holy grail of affiliate marketing
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        • Profile picture of the author JohnMcCabe
          Originally Posted by ciel View Post

          Consider this:

          Screenshots of you making thousands of dollars!

          Telling the buyer that he/she will be going to do the same with your software or system?

          Will you consider that as a lie or hype?

          Cheers
          Ciel!
          Definitely a lie. No question.

          There's no way someone selling a system or software can make that kind of promise. They have no way of knowing the prospect's current skill level, application or work ethic. (Although you could make an educated guess based on interest in an 'easy button' product...)

          Heck, the seller can't even guarantee that they will continue to see the same results.

          Read any investment prospectus, and you see something like "past performance is no guarantee of future performance." Same thing applies here.
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          • Profile picture of the author ciel
            Originally Posted by JohnMcCabe View Post

            There's no way someone selling a system or software can make that kind of promise. They have no way of knowing the prospect's current skill level, application or work ethic. (Although you could make an educated guess based on interest in an 'easy button' product...)

            Heck, the seller can't even guarantee that they will continue to see the same results.

            Read any investment prospectus, and you see something like "past performance is no guarantee of future performance." Same thing applies here.
            Really wish every IM product can come over this type of lie but it seems that its the best converting sales trick nowadays.

            Thanks for all the replies.

            Cheers
            Ciel!
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  • Profile picture of the author tokaje
    I agree with you, that a lot of the products is aimed at the new actors in this field.
    And because of people act on feelings, (and not the intellect), they are more likely to act, when you take them down the feelings-lane.
    Therefore your hyped salesletters converts the best, because, you trigger the feelings with those people with all the hype.
    BUT if you deliver what you promise, and don´t hype anything you won´t deliver, then there really is no problem....
    - Its only those who hype a lot, and eventually don´t deliver ind the end, that blurs up things for honest marketers.
    Tom
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  • Profile picture of the author magicmarcus
    hype sells in one off sales messages... ie "buy this right now cause its the only thing to do..." "wait $10 off" wait dont go... ill pay you to take my product...

    BUT... and i have a big BUT...

    is that the customer you want?

    sometimes its best to raise your price... build a relationship... and use follow up to profit big time!

    i found relationship marketing to be MUCH more profitable in the long run.
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  • Profile picture of the author Alexa Smith
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    Originally Posted by ciel View Post

    I think as most of IM/Make Money Online niche products are targeted towards newbies (who love to dream big) so we have got no option.
    I can't prove this at all, having very little direct experience of MMO/IM products, but I strongly suspect that in those two markets, hype sells, and works, and if you want to maximise your sales, then yes: your options are kind of limited ... whereas in all or almost all other markets (and here I do have plenty of experience and evidence) it's the exact opposite.

    Many marketers and "home-made copywriters" mistakenly use a lot of hype, imagining it will sell well, but it has exactly the opposite effect.

    I strongly suspect, from having promoted so many different products (outside the MMO/IM markets) in so many different niches, that conversion-rates tend, approximately, to be in inverse proportion to the degree/extent of hype. Which does actually make complete sense, I think.
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    • Profile picture of the author ciel
      Originally Posted by Alexa Smith View Post

      I strongly suspect, from having promoted so many different products (outside the MMO/IM markets) in so many different niches, that conversion-rates tend, approximately, to be in inverse proportion to the degree/extent of hype. Which does actually make complete sense, I think.
      If you are not in MMO/IM niche then definitely the product or service that is of good value & use will easily sell.


      Originally Posted by sbucciarel View Post

      In addition, I imagine that more seasoned (jaded) marketers like myself don't fall for every line they see highlighted in yellow or with BIG RED LETTERS and don't believe a lot of paypal and clickbank screenshots. The kinds of products that use this are not the kinds of products that I buy.
      Obviously target market of such products most of the time are always newbies / inexperienced IMers. But what to do if you are selling a valuable product in the niche so that marketers like you can also take a look. Just because you mentioned you never buy such kind of products, that is, product with screenshots & all the HYPE, so is there any solution?

      Cheers
      Ciel!
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      • Profile picture of the author sbucciarel
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        Originally Posted by ciel View Post

        Obviously target market of such products most of the time are always newbies / inexperienced IMers. But what to do if you are selling a valuable product in the niche so that marketers like you can also take a look. Just because you mentioned you never buy such kind of products, that is, product with screenshots & all the HYPE, so is there any solution?

        Cheers
        Ciel!
        Not for me, but I'm not saying I'm typical. I don't buy MMO products. I create my own products and services and sell them. That is my blueprint. I don't need a "technique".

        The outstanding WSOs I've bought are like one very popular SEO service here on the WF and one very popular course on mobile websites ... I have to be able to learn something that I need or want to know to be interested or, as in the case of the SEO, get some benefit for my already existing sites.
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  • Profile picture of the author sbucciarel
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    It really depends on your target market. The MMO GET RICH QUICK nearly always fall for hype. The promises, no matter how unbelievable are what they are looking for.

    I don't target that market, so I don't need to use hype, paypal screenshots, wild claims, promises of villas and hot cars, etc.

    In addition, I imagine that more seasoned (jaded) marketers like myself don't fall for every line they see highlighted in yellow or with BIG RED LETTERS and don't believe a lot of paypal and clickbank screenshots. The kinds of products that use this are not the kinds of products that I buy.
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  • Profile picture of the author Andyhenry
    Yes hype sells - but not only hype.

    It depends on the pre-selling.

    I'm not a hypey person so I don't do hyped-up sales copy.

    What I do is no BS straight talk.

    Therefore I only tell people about things that I know will help them - so they are pre-sold to only expect to hear from me when I have something useful to say. I don't email my list often (in fact rarely) so I get a good response when I do. For me there is no need for long sales copy - people only go to my sales pages to buy (in general) so it's less likely they'll hear what I have to say and then go there if they aren't interested in buying what I've created.

    I don't buy from hypey sales copy either - because I think it comes across as desperate - in the same way as vague blind copy that tells you what you're not buying. I feel that if you can't say what you ARE selling then it's probably been done/said/sold before and you know people will realise as soon as you say it.
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    • Profile picture of the author sbucciarel
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      Originally Posted by Andyhenry View Post

      I don't buy from hypey sales copy either - because I think it comes across as desperate - in the same way as vague blind copy that tells you what you're not buying. I feel that if you can't say what you ARE selling then it's probably been done/said/sold before and you know people will realise as soon as you say it.
      Yep ... I would never consider a product that uses blind copy to sell. If you can't tell me what exactly it is that you're selling, I am not interested.
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    • Profile picture of the author AdwordsMogul
      Originally Posted by magicmarcus View Post

      hype sells in one off sales messages... ie "buy this right now cause its the only thing to do..." "wait $10 off" wait dont go... ill pay you to take my product...

      BUT... and i have a big BUT...

      is that the customer you want?

      sometimes its best to raise your price... build a relationship... and use follow up to profit big time!

      i found relationship marketing to be MUCH more profitable in the long run.
      Every customer is like that! It doesn't matter what you're marketing.

      What you're describing here is basically sense of urgency. And the idea of something for nothing.

      All markets have that in common!

      You see it in WSJ. You see in on TV. You see it billboards.

      Relationship... that's still an illusion in many ways. At the end of the day, your customers only care for as long as it's convenient for them.

      Yes, it's important to build long term value. But, not too much emotional attachment.


      Originally Posted by Andyhenry View Post

      Yes hype sells - but not only hype.

      It depends on the pre-selling.

      I'm not a hypey person so I don't do hyped-up sales copy.

      What I do is no BS straight talk.

      Therefore I only tell people about things that I know will help them - so they are pre-sold to only expect to hear from me when I have something useful to say. I don't email my list often (in fact rarely) so I get a good response when I do. For me there is no need for long sales copy - people only go to my sales pages to buy (in general) so it's less likely they'll hear what I have to say and then go there if they aren't interested in buying what I've created.

      I don't buy from hypey sales copy either - because I think it comes across as desperate - in the same way as vague blind copy that tells you what you're not buying. I feel that if you can't say what you ARE selling then it's probably been done/said/sold before and you know people will realise as soon as you say it.
      We probably have different definitions of hype.

      At the end of the day, on man's hype is another man's proof.

      Yes, you do buy from hyped-up copy. You just don't know it, because you don't see it as hype. You actually believe it! So you THINK it's not hype.
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      • Profile picture of the author Andyhenry
        Originally Posted by AdwordsMogul View Post

        We probably have different definitions of hype.

        At the end of the day, on man's hype is another man's proof.

        Yes, you do buy from hyped-up copy. You just don't know it, because you don't see it as hype. You actually believe it! So you THINK it's not hype.
        Maybe - maybe not.

        I don't go looking to randomly purchase stuff on a whim, so no amount of hype will sell me something I didn't already want.

        Sure - if I'm off looking to buy then someone showing proof might help the sale, but I don't actually need hype to make me buy. If I trust the person they don't need to show me any proof/hype, they just need be clear what they're offering so I know if it's what I want/need.

        I didn't say hype doesn't sell, I just said that it's often not needed and even hinders the sale, depending on the extent and the target audience.

        In IM - many people selling stuff are not actually successfully implementing the stuff they're selling and they're desperate for a sale and haven't built any respect or trust in the niche, so they feel they have no choice but to hype the hell out of their stuff in order to get sales.
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        • Profile picture of the author ciel
          Originally Posted by Andyhenry View Post

          I didn't say hype doesn't sell, I just said that it's often not needed and even hinders the sale, depending on the extent and the target audience.

          It all depends on your target audience, you need to focus on them if you want to increase your conversions & in MMO/IM niche, you have to focus on these newbies & they just don't purchase if you are not going to HYPE them up because sometimes the details seem too much for them to understand or to get started.

          Originally Posted by Andyhenry View Post

          In IM - many people selling stuff are not actually successfully implementing the stuff they're selling and they're desperate for a sale and haven't built any respect or trust in the niche, so they feel they have no choice but to hype the hell out of their stuff in order to get sales.
          Many successful marketers use hyped up sales copies, they just want to increase conversions. For building a long term relation with buyers & trust in niche, you have to provide value of some kind. You just can't survive by trying to desperately sell your stuff.


          Originally Posted by sbucciarel View Post

          Not for me, but I'm not saying I'm typical. I don't buy MMO products. I create my own products and services and sell them. That is my blueprint. I don't need a "technique".
          Just imagine:
          You get to a sales page of a product in IM/MMO niche which if you purchase will benefit you for sure but at this first encounter, will you be turned off by the hype in sales letter or will you give your valuable time to go through all the hype to find the details?

          Point is if you want to target both (newbies & experienced IMers) there just cant seem to be a single solution. Obviously, networking is great & can get your word out very easily among experienced IMers but what if you want to do it with sales copy itself on the very first encounter?

          Cheers
          Ciel!
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  • Profile picture of the author Michael Mayo
    Only HYPE sells!!! Share your experience & thoughts please.

    Hype isn't the Only thing that sells.

    Sex sells!
    Mike Sells Potato Chips
    I sell products on and off line and I don't Hype my sales letters.

    Just my thoughts,
    Have a Great Day!
    Michael
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    • Profile picture of the author JohnMcCabe
      There's a simple principle that explains why over-the-top sales messages work so well on GRQ dreamers...

      It's called 'entering the conversation already taking place in the reader's head.'

      The people most susecptible to pie in the sky hype are not dreaming of spending hours building a sustainable business. They're dreaming about mansions, sports cars, vacations and other toys. They're dreaming baout fancy restaurants where they can run up a big tab, then whip a roll of cash and impress anyone watching. They're dreaming of telling their boss where to stick their crummy job.

      In short, they're dreaming about being a VERY BIG DEAL.

      So you tell them they can have it, they should have it, they deserve it. That all they need is the key to the vault, and you can give them that key.

      I could probably add a pile of money to my monthly net by selling those phony Internet treasure maps, but I doubt I would sleep as well.
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  • Profile picture of the author DavidTT
    lol I think that anything that has to do with making money online, hype does sell. However, since most marketers here on the WF are aware of all the hype and there is so much of it, by making a regular non-hyped WSO page, I seen it convert better.
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  • Profile picture of the author HeySal
    Hype is generally wording that creates excitement and grabs attention. It can also create emotion that the product does not live up to. If you are using "hype" you need a product that will deliver the same intensity of emotion that the subject line delivered or you create disappointment.

    When you have a LOT of marketers using the same form of "hype" and not delivering accordingly to the emotion built, people will eventually build up a resistance to that hype and it start producing effects that are adverse to the purpose. Then everyone has to scramble to find new types of hype to use until they also become alert triggers and wear out.

    Honesty that creates quick awareness and is followed up by a product that delivers equivocal response/result emotion, will work forever.
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  • Profile picture of the author P.Sharma
    Hype sells because that is what the people want to see. They love seeing crazy screenshots and that is why it works.

    I too tried split testing with sales letters and the hype always does the job, nonethless real social proof is essential too and also the credibility of the seller
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  • Profile picture of the author Zeus66
    Hype sells to strangers. Hard truth and honest expectations sell to people who "know" you. Like people on your list if you do it right. Or repeat customers. You see a ton of hype here in the WSO section, but you can spot the better marketers by how they develop people once they've become customers. The hype falls away and the real hard work of building a business comes through.
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    • Profile picture of the author Shadowflux
      I generally feel that the amount of hype is inversely proportional to the quality of the product. There is no denying that hype works, religious leaders use it, the military uses it and some of the biggest names in marketing use it.

      I personally feel that if a product is good and will do what it promises then you only need to make people aware of what it is, what it does and how easy it is to use it.

      If I was selling a machine that literally created money from thin air I could probably sell it to you with one honest line:

      "This machine literally makes money from thin air with the push of a button."

      If I then showed you how it works I would probably be out of stock in a few hours.
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    • Profile picture of the author Chris Sorrell
      Of course the most hyped up nonsense sells. In fact, it's almost like a double bluff in the sense that the potential customer (dreamer, loser, moron etc) think along the lines of....

      'well, that's such a big claim that it couldn't be a lie because no one would be that audacious'..

      Run a test with a headline of something like...

      '16 year old kid with autism develops 3 click software that makes $400,903 in 18 days and is finally releasing it.... but only after being released by the russian mafia'...

      And compare it to this one -

      'This guy worked hard, was patient and followed proven methods to make a steady online income. Here's how you can too..'

      I would bet my life that the first, insansely ridiculous headline would massively out perform the second one, 10 times out of 10. That tells you all you need to know about the MMO market.
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  • Profile picture of the author Brian Clark
    It seems like you would run the risk of increasing not only your conversion rate but also your refund rate as well (with "hyped-up" copy).

    For anyone that's tested this, do the conversions outweigh the refunds?
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  • Profile picture of the author Kael41
    Not only does hype sell, but also social validation. And I mean true social validation, not the "fake duplicate account testimonial" or the "please login to my thread and report great results" testimonial or the "I'll scratch your back and you scratch mine testimonial"..i mean, true, wildfire testimonials that come out of nowhere and people end up spreading the word on their own.

    Now THAT sells
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  • Profile picture of the author Ken Leatherman
    Well hype sold me on several thousand dollars worth of "Chase The Dream" when I started out. But now it turns me off. Tell me what product your selling and what it will do for me or my customers if you want me to be your affiliate.

    I absolutely agree with Zesus66 (John Schwartz) (damn I miss the shine on his head). Working hard to build trust with your clients (list) is the key to getting to your financial and "dream" goals. Cut the BS and deliver what you claim on your sales page.

    One thing hype can cause as stated above is refunds. My "shoot straight" marketing techniques produce few refunds if any at all, when I start a new service. And frankly the majority of my clients are affiliate marketing or their own products. They are not looking for the "get rich" stuff.

    Ken Leatherman

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  • Profile picture of the author kellyburdes
    Rich Shefren did an interesting experiment a few years ago. Most people know and love Rich for his very straight forward, low hype approach.

    But he did two videos with the exact same script and recorded it twice. The only difference was that in one he used a "Billy Mays" style hyped up voice, and in the other he used his "normal" laid back Rich style.

    People bitched and moaned and complained about the "Billy Mays" ad, they "expected more" from him, and couldn't believe he'd "sell out like that" but it outpulled the laid back rich ad by a large margin, I want to say 50%.

    I looked for a few minutes to try to find the link to it and couldn't, but if someone wants to take the time I know it's on his blog someplace. It was a few years ago he did it.

    Also with the "Billy Mays" style, or think of the slap chop...these are not Make Money, get rich quick type products being sold at all..and the hyped up style generates hundreds of millions of dollars.
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  • Profile picture of the author Marian Berghes
    Yeah I saw that video too...was really interesting then.

    My opinion is that hype is and will always be used in any market, and the amount of hype that you use depends on where you draw the line between value and profits.

    I've seen sales letters from some of the most respected marketers in this industry that had headlines or bullets that looked like the worst scam products from Clickbank...yet nobody bitched about it, at least not publicly, because the product was good and it delivered.

    That's why I agree with Adwordsmogul, use some hype to get the amount of sales that you want, but also deliver true value to help the people that actually want to be helped.

    And I understand the people saying "Yeah, but is that the type of customer that you want?" If you don't know how to write your sales message, you can write it without any hype and still attract a lot of tire kickers.

    I've seen hype-type sales messages even for $500.000 cars and $20million dollars jets.

    EDIT: Here is the link to Rich's slipt test
    http://www.strategicprofits.com/stra...rs-dead-wrong/

    the Billy Mays one, got dozens of negative comments yet it outperformed the normal vid by 42%
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    • Profile picture of the author ciel
      Originally Posted by Marian Berghes View Post

      That's why I agree with Adwordsmogul, use some hype to get the amount of sales that you want, but also deliver true value to help the people that actually want to be helped.
      Probably that's the best thing which came out of this discussion but still there will be people who will get turned off the very first time they see the hyped up sales letter. If you want to target those of kind people (experienced IMers), you need to know them (already have provided value to them or built your reputation).

      Thanks for all the replies, share what do you think?

      Cheers
      Ciel!
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  • Profile picture of the author AdwordsMogul
    Social proof is still hype...

    Look at a typical WSO that does really well. It may get tens of genuine comments.

    90% of the people still won' implement it.

    By definition, selling is hype. You are telling the reader what they need to hear in order to buy. That's it.

    Besides, the whole economy of the capitalistic world is based on hype.

    Let's say McDonald's - they sell fast food.

    Calling that thing food is an exaggeration. Try living on that for a year!

    Plus... it's a mistake to think only newbies fall for hype. That's not true. All of us buy some things based purely on hype. It may differ from person to person, but we still do it.
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  • Profile picture of the author celente
    its chalk and cheese the hype sells theory.

    You want to create emotive copy that does its well with sellilng, but i think too many marketing gurus these days over hype and under deliver.

    The different with the good marketers out there, and there really is only a few of them. They under promise and over deliver. I think if you can do this, you have already won the game.
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  • Profile picture of the author popopdc
    AdwordsMogul couldn't have answered this any better IMO.
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  • Profile picture of the author rockyonfire
    I fully do not agree with that the "ONLY HYPE SELLS". I agree that Hype plays an important role but if your product is bad then you will get refunds and bad reviews.
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  • Profile picture of the author Dennis Gaskill
    If, as they say, it ain't braggin' if you can back it up, then is it hype if you can deliver on the promises?

    Having said that, conversion rates can be misleading because not all traffic is created equal. Make sure the lower conversions aren't due to lower quality traffic sources or mistargeted sources.
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    • Profile picture of the author ciel
      Originally Posted by Dennis Gaskill View Post

      Having said that, conversion rates can be misleading because not all traffic is created equal. Make sure the lower conversions aren't due to lower quality traffic sources or mistargeted sources.
      Different sales copies for different type of traffic, this works.

      You must know the audience you are targeting but you can't be 100% perfect & sure. After all you are just testing to find out what works & what not and thereafter hoping that the trend continues.

      Cheers
      Ciel!
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  • Profile picture of the author Justin Newcastle
    "Initially I thought that I would not hype up anything but the copy with all the hype (screenshots of my CB & Paypal account with focus on what user can do with that amount of money) converted superbly at 27%"



    I wouldn't consider CB and Paypal screenshots hype. Those are facts and proof and build credibility/believability etc.
    (even if you paint a picture of what they could do with the money...that's just good copywriting).
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  • Profile picture of the author PPC-Coach
    Hype does sell, but it doesn't make people stick.

    All those huge launches, all the big WSOs that are "hyped" with screenshots and any sales page that is super long filled with false promises have large refund rates for a reason. Once people buy, they then want value and results.

    What you never see or hear of is the massive refund rates because once people get in, see that they were duped, they ask for refunds.

    So short term, hype sells, long term, value sticks.
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    • Profile picture of the author JohnMcCabe
      Reading the replies here, something just struck me...

      There are an awful lot of Warriors who confuse the term "hype" with "telling lies".

      In my mind, hype is putting images in the reader's mind, making that which is being hyped as desirable as possible without misleading.

      For you carnivores out there, which sounds more appetizing?

      "Tender, dry-aged beef held in a climate controlled environment until the ideal concentration of flavor is reached, hand trimmed, rubbed with the perfect blend of seasoning, prepared to a perfect medium rare over a bed of wood coals."

      Or...

      "A slab of dead animal, partially dehydrated, rubbed down with some stuff to make it taste better, then cooked over a fire until it's charred on the outside and nearly raw on the inside."

      Both represent truth, but if I owned a steak house, I know which one I'd want on the menu - hype or not.

      On the other hand, if someone said...

      "Take two of Jack's Magic Beans before each meal, and you will live forever, never get sick again, achieve your ideal weight and be so attractive to members of whatever gender you prefer you may never sleep alone again..."

      That would be lying, not hype.
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      • Profile picture of the author ciel
        Originally Posted by JohnMcCabe View Post

        In my mind, hype is putting images in the reader's mind, making that which is being hyped as desirable as possible without misleading.
        Consider this:

        Screenshots of you making thousands of dollars!

        Telling the buyer that he/she will be going to do the same with your software or system?

        Will you consider that as a lie or hype?

        Cheers
        Ciel!
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  • Profile picture of the author supernal
    Hype helps, and may get you a few initial sells from the people that buy mindlessly and have money to burn, but for long term payoff, you need an actual and genuinely good product to back up all the hype.
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  • As a consumer of IM products (scripts and software rather than "training programs), hype puts me off: flying dollar bills, pictures of sport cars and villas, clickbank screenshots and that kind of crap massively put me off. But then again I'm an experienced user so I know how this market works.
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  • Profile picture of the author PPC-Coach
    Exactly, I agree with the above.

    As you gain more experience you start to see how the hype/false advertising is there just to get you in.

    As you're in the game longer, you start to filter out that crap right away and your b.s. meter goes off a lot quicker.

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