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Vendor What Is "GRAVITY" on Clickbank...?

by scoopy
5 replies
Thanks thread answered my this Awesome Warrior...
#clickbank #gravity #vendor
  • Profile picture of the author Alexa Smith
    Banned
    Hi Scoopy,

    Originally Posted by scoopy View Post

    what does Gravity in clickbank really mean
    Answered (in some detail!) in this post.

    Originally Posted by scoopy View Post

    most IM'ers say its becuase it sells well.
    They're completely wrong.

    Many products with very high gravities have achieved those gravities through making one sale each to large numbers of affiliates (either as part of a "gravity massaging" exercise or often because they're MMO/IM products and many affiliates have each bought one copy through their own affiliate-links).

    Originally Posted by scoopy View Post

    But i also see other products that say they sell $250k in sales every month with 5, 10 or 12 of gravity.
    Sales figures are not available from ClickBank, and call me a skepchick but the few other sites who claim magically to be working this "information" out from their own "secret proprietary formula" (i.e. they won't tell you how they do it, surprise surprise) are typically talking out of their assets.

    Originally Posted by scoopy View Post

    Is it what converts, affiliates promoting etc.
    No; it's not related to conversion-rates at all.

    The post linked to above will explain, and there are some "worked examples" there.

    I'm an affiliate at the moment for a product with a gravity around 4.0. Its vendor, whom I know well, has another product (which I don't promote) with a gravity of about 140.0. The low gravity products converts far better and consistently sells several times as many copies as the high gravity one. That's nothing unusual or atypical at all - it's actually rather common.
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    • Profile picture of the author macdamrack
      That gravity things remains a shady area for me, due to the vague definition of CB.
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by macdamrack View Post

        That gravity things remains a shady area for me, due to the vague definition of CB.
        By ClickBank standards, it's actually very clearly defined.

        The "problem" with it is simply that the world of internet marketing is full of people who assume that there "must" be a correlation either between gravity and conversion-rates, or between gravity and sales numbers (there is neither - and ClickBank has never said or even implied that there is), and continually reinforce that myth by urging each other that "high gravity is a sign that a product's selling well".

        Almost all "gravity threads" in this forum, and in others, if they run for long enough, eventually attract a long series of one-line posts from people saying "Always look for high gravity products" and/or "High gravity means many sales" and/or "High gravity means it's known to convert well" ... all of which is complete nonsense.

        It just becomes self-perpetuating and self-reinforcing, because (understandably enough) people read and regurgitate all this stuff. :rolleyes:

        It's actually fairly straightforward, if one takes ClickBank's accurate description literally, realises that most of what other people say about it isn't true at all, and thinks it through carefully without making any unwarranted assumptions.
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  • Profile picture of the author webapex
    As eluded to above, the formula seems to just count the number of affiliates who have recently made sales, older sales are given fractional points. A product could have just 4 super affiliates selling millions and still have a gravity 4.
    rumors reported on this forum before suggest some product owners use a script tp shift sales credits to random affiliates who have sent at least a little traffic, effectively faking a higher gravity. Multiple accounts are not very regulated on clickbank, they might be selling for themselves on multiple accounts to boost gravity.

    There are intelligence tools out there that scrape the web for affiliate sites, they might not turn up each one, but it can be revealing to calculate an affiliate to gravity ratio to learn potentially what percentage of affiliates never make a sale.

    Maverick money makers seems to have 4 times more affiliates than the next closest clickbank product, shows how the self promotion sprinkled throughout his course is.
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    “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr

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  • Profile picture of the author Michael Johnson
    Very well put Alexa....I totally agree with you
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