11 replies
I'm in the process of making my own product. It's in the self-help and relationships niche and lately I've been having a huge writers' block. Not able to focus and put down my thoughts into words. Apart from that, I'm quite good at giving presentations. I have given plenty of presentations in my college and most of them were successful.

Recently, I wondered if I should turn my product into a video book or in other words, a movie. It's not a course so I can't call it a video course. It'll be like reading a non-fiction book so I think I can call it a movie.

What I wanna know is how much more value would my product have only because it is all video and whether I can sell it for a higher price than the ebook? I was thinking that I'd price the ebook $30-40 but I wonder if I can charge $100 with all the content in video?

Also, I know for most people in IM, video means taking your content to powerpoint and turning it into slides but I'm planning differently. I myself am going to be presenting the content in the videos. People won't just be able to listen to my voice but also see me. Will be it a wise move to totally reveal myself? :confused:

Your thoughts will be appreciated.
#content #video
  • Profile picture of the author P.Sharma
    I don't see a reason why you would not want to reveal yourself if you are going to be involved in the market for a long term basis and do not do anything shady.

    People buy a lot more from people they can see and trust. Why would you otherwise see so many people coming on videos nowadays? Do it if you are sure that you can pull it off and are in it for a long haul
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    • Profile picture of the author Raindance
      Originally Posted by P.Sharma View Post

      I don't see a reason why you would not want to reveal yourself if you are going to be involved in the market for a long term basis and do not do anything shady.

      People buy a lot more from people they can see and trust. Why would you otherwise see so many people coming on videos nowadays? Do it if you are sure that you can pull it off and are in it for a long haul
      I do wanna be in this niche for long term but what I'm afraid of is whether it'll affect me in other niches if I plan to eventually enter something totally different like Business/Finance.

      Originally Posted by gorufus View Post

      I don't see why you wouldn't be able to charge a higher price if the content is worth the asking price. If you are charging a higher price just because it's video and for no other reason, then you should keep it at the original price. The content is the key.
      I will be charging high, if I do, only for the video because the content is gonna be the same anyway.

      Originally Posted by inspiredguy View Post

      Since you're in the self-help/relationship niche, I would think that presenting the material yourself would have stronger, more personal impression than reading alone. Your audience will pick up on your emotions as you express the concepts. I think it's a great idea.
      I thought the same way. And I have good content for my buyers, solutions to many personal problems.

      Originally Posted by WritingMadwoman View Post

      Would you also include the text in ebook form? One of the problems with video is that people on slower connections might not be able to download it.

      Personally I've skipped buying products that were only available in video, just because that's not my best way of learning - reading would be my first preference, but I also enjoy audio. I enjoy videos too, don't get me wrong, but they wouldn't be my first choice.

      Of course, not everyone feels the same way, so you might do well with just the videos too.

      One idea that might work for you is to record your videos and then pay someone to transcribe the audio into text.

      This can also work well for writing shorter articles and reports - just record yourself speaking with a program like Audacity, then pay someone to transcribe the audio into text - voila, articles, ebooks, reports, email content, etc.

      Or invest in a program like Dragon Naturally Speaking that you can train to transcribe your speech to text. (That one's on my wish list for sure!)

      Wendy
      Thanks for reminding me about this issue. I had completely ignored this part. I'll take your advice and either outsource the transcribing or go with DNS.
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  • Profile picture of the author gorufus
    I don't see why you wouldn't be able to charge a higher price if the content is worth the asking price. If you are charging a higher price just because it's video and for no other reason, then you should keep it at the original price. The content is the key.
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    • Profile picture of the author WritingMadwoman
      Would you also include the text in ebook form? One of the problems with video is that people on slower connections might not be able to download it.

      Personally I've skipped buying products that were only available in video, just because that's not my best way of learning - reading would be my first preference, but I also enjoy audio. I enjoy videos too, don't get me wrong, but they wouldn't be my first choice.

      Of course, not everyone feels the same way, so you might do well with just the videos too.

      One idea that might work for you is to record your videos and then pay someone to transcribe the audio into text.

      This can also work well for writing shorter articles and reports - just record yourself speaking with a program like Audacity, then pay someone to transcribe the audio into text - voila, articles, ebooks, reports, email content, etc.

      Or invest in a program like Dragon Naturally Speaking that you can train to transcribe your speech to text. (That one's on my wish list for sure!)

      Wendy
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  • Profile picture of the author inspiredguy
    Since you're in the self-help/relationship niche, I would think that presenting the material yourself would have stronger, more personal impression than reading alone. Your audience will pick up on your emotions as you express the concepts. I think it's a great idea.
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  • Profile picture of the author JV Warrior
    As Wendy pointed out. Better to cover all the bases.
    The fact you are making video, then produce an MP3 of the content so people can listen along whilst driving, at work etc, or watch the video, or read the transcription.

    It would be good to edit the audio to remove anything that would require seeing it, and the same to be true with the transcription. Once you get it back, go through it and include little notes in the column to guide the reader if you need to. It will be much more appreciated from a direct transcribe and the value will be higher because of it.

    Bottom line - Dont over value, but dont undervalue either. If your product results in saving someone $10,000 over a year, then charging $100 would be considered excellent value. If its worth $7 as an eBook, then chances are the value will not be more just because its video.

    Your target market will determine the best course of delivery, so covering the three main ones would really help. Another thing you really want to consider is to deliver in MP4 too so that people can watch on the iPods.

    All the best with your project.

    Lizel
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  • Profile picture of the author harrymcclaire
    wow wow wow.

    he is just asking..

    lets be more friendly.

    lol

    i feel like everyone is shooting him.
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    • Profile picture of the author SteveJohnson
      Originally Posted by harrymcclaire View Post

      wow wow wow.

      he is just asking..

      lets be more friendly.

      lol

      i feel like everyone is shooting him.
      are you for real? I'm sensing a disconnect from reality on your part...
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  • Profile picture of the author jcruz
    I think honestly getting on video is the best thing. And also videos have a more percieved value. If you don't want to do a whole ebook, just do a quick ebook giving a summary of the keypoints of your presentation. And besides you said presentations is your strong point so you should probably should go with what your best at.
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  • Profile picture of the author Robert X
    I vote for video course. I tend to lean toward a video course if I can find one in the niche I am looking for. I for sure will purchase a video course over a witten course. It seems so much easier to watch a video than to read.

    Robert X
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  • Profile picture of the author powercomm
    Why not produce an ebook, mp3 and video? The video can be viewed online or downloaded. You could sell these different options as upsells. Peter
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