Sales funnel: one big product or lots of smaller products?

4 replies
OK, so I have this new niche I am moving into, and I can create a shedload of content (and already have done) for info and training products, as it is in an industry I knowledgeable about.

But I am sort of pondering what to do with all that content:

Option 1) Create slimline low-cost product (e.g. very basic Kindle book, XXX for Newbies) to get people on list -> Upsell them to one big, higher-ticket training course (once I have created it all).
Advantages: can also recruit affiliates for the big-ticket product
Disadvantages: got to spend a lot of time building this big product with always the risk of a flop at the end, and it's demotivating not to see the sales any time soon.

Option 2) Create one or more small info products for list building (e.g. Kindle books or eBooks) -> sell the list on lots of new, smaller, related info products/cheat sheets etc. as and when I create them and in doing so build the catalogue for the front end (sort of like Allen's Cheap reports, big money, fools' gold, if you have read that thread).
Advantages: can keep churning out smaller products, whilst getting a snowball effect - less lead time to start seeing sales and less risk of the flop.
Disadvantages: harder to recruit or manage affiliates owing to the lack of a big commission. Also the demotivating factor of not getting a nice big payment for each sale.

Now I know no-one can advise me on conversion rates etc. but can any of you vets give me some pointers on the pros, cons and pitfalls of the different approaches? There are probably other options, too, that I have not considered!

Thanks,

Mark
#big #funnel #lots #product #products #sales #smaller
  • Profile picture of the author designfuschion
    Awesome question as I'm in a similar dilemma.

    I can't answer your questions as I am only just starting to take action. I have been reading about perpetual launches and membership sites and have read Allen's thread.

    I was considering doing a perpetual launch- maybe 3 or 4 timed release free video after optin,"launch" the first offer(an fixed term ecourse) for about $37month and later upselling to a more advanced course which would be my big ticket product including email coaching and further upselling to to related niches products i create.

    After reading your post it's given me food for thought. Maybe i'll scrap the perpetual launch and just create some short reports some free some for like $7 and get some affiliates on board,then upsell to my ecourse..

    Maybe an option for you is to mix your two options. Create a multitude of small reports to sell and giveaway building a list,making a little money while the big ticket item is created?
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  • Profile picture of the author Anthony W
    I was about to post this same exact question today!

    I thought about this and I decided to create a megabig product that's going to be in the $299-599 range. And split that into smaller chunks.

    And use the smaller products as my front end and do a series of upsells/downsells.

    Of course I run the risk of spending a ton of time crafting a product that flops... but that's more to do with the marketing than the product itself.
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  • Profile picture of the author amin-lelieveld
    Originally Posted by markowe View Post

    OK, so I have this new niche I am moving into, and I can create a shedload of content (and already have done) for info and training products, as it is in an industry I knowledgeable about.

    But I am sort of pondering what to do with all that content:

    Option 1) Create slimline low-cost product (e.g. very basic Kindle book, XXX for Newbies) to get people on list -> Upsell them to one big, higher-ticket training course (once I have created it all).
    Advantages: can also recruit affiliates for the big-ticket product
    Disadvantages: got to spend a lot of time building this big product with always the risk of a flop at the end, and it's demotivating not to see the sales any time soon.

    Option 2) Create one or more small info products for list building (e.g. Kindle books or eBooks) -> sell the list on lots of new, smaller, related info products/cheat sheets etc. as and when I create them and in doing so build the catalogue for the front end (sort of like Allen's Cheap reports, big money, fools' gold, if you have read that thread).
    Advantages: can keep churning out smaller products, whilst getting a snowball effect - less lead time to start seeing sales and less risk of the flop.
    Disadvantages: harder to recruit or manage affiliates owing to the lack of a big commission. Also the demotivating factor of not getting a nice big payment for each sale.

    Now I know no-one can advise me on conversion rates etc. but can any of you vets give me some pointers on the pros, cons and pitfalls of the different approaches? There are probably other options, too, that I have not considered!

    Thanks,

    Mark
    Hi fellow warrior,

    please let me give a my opinion.

    Have the knowledge and content is great. This is very valuable for your business but if you want to make really great product that will sell like crazy, then I would advice you to think about this.

    question: who is it focused on when you are creating a product and putting all your knowledge, experience and result in a course ( ebook or video ) It's all focused on you..

    I have seen people use this strategy over and over again and since a couple of years I complete turned my business around with this simple thing.

    I don't care in what niche you are, who you talk to but ALWAYS start with your customer in mind. What is theire problem, what is the result they are looking for. What is it that keeps them from getting it know. These are the question that will help you to make the best products in the world because it's all focused on your potential customer. They tell you what there problem is and provide the solution by using your, knowledge, your results, your experience..

    Hope this will help you.

    Amin Lelieveld
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  • Profile picture of the author tokaje
    I think you can do fine with both the options you have come up with... But...Well, You will have to split test the different options you suggest, and you will have to dig deep down, in order to get this whole thing optimized; the best headline, bullet points, pictures (?), best sign-up form, the place where you put it, the kind of "take-action-button" you use, where you put the forms etc. Then you will know what the best one for you in your niche is.
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