You can't make everyone happy

by Scott Ames

Posted: 16 years ago 10 replies

INTERNET MARKETING

I was just reviewing Traffic Secrets 1 where John Reese was speaking. I paraphrase, but he said basically you can't make everyone happy, so screw em. Just do your best and put out good stuff.

That is so true and the point was driven home recently here. I would have thought that a group of marketers would think pretty much alike. Still, recent launches have had mixed reaction. Some say it was the best thing since toast, others called it a scheme and were unhappy.

Since you can't make everyone happy, don't try. There is one person that needs to be happy and that's you. ( your family et.al of course)

Several top marketers got in trouble with continuity programs and caused quite a stir. I noticed one thing. They didn't back down, they didn't cower or hide. They just gave refunds to the whiney people and moved on. Perhaps they know that you just can't please everyone so you do business honestly, let the criticism roll off your back and move on.

#happy #make

valerieSONORA 16 years ago

Yep, some people will never be happy. Seems like looking for something to gripe and complain about is what makes them happy. You can bend over backwards for them and they'll still find something to gripe about. Some customers are more trouble than they're worth and you gotta fire 'em.
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- devan 16 years ago
  
  Thank you for this post!
  
  Just what i needed, was a little down/confused...
  
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  Scott Ames 16 years ago
  
  Originally Posted by devan
  
  Thank you for this post!
  
  Just what i needed, was a little down/confused...
  
  I'm glad it was the message for you at the right time.
  
  Thanks
  
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  Success consists of going from failure to failure without loss of enthusiasm. -Winston Churchill
  
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giveusallfreedom 16 years ago

It's the 80/20 rule. Fire you're crappy customers. In fact, fire crappy people in general. I'm generally a nice person, but I also have a very caustic personality so I tend to get people angry. The first time I'll apologize or clarify or whatever out of courtesy. After that you know who I am. If you don't like it go away.
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- JonnyAndrews 16 years ago
  
  That is sooooooooooooooooo true and something I need to spend a lot of time working on for myself.
  
  I always try to put out the best stuff I can... have a great relationship with my list as well as make a full time living from them... But it's those few total dorks out there who choose to flaunt their bad 'tudes and ignorance who drive me insane.
  
  Sure this is human nature, but what I need to really focus on is NOT being bent out of shape by the 1 or 2 people who just don't get it.
  
  I'm sure anyone who markets gets this one... you can have a $1000 - $50,000 day or something... people almost lifting you up on their shoulders... but then you get that ONE person who emails the "you're a f***er, stop SPAMMING me" email or the "You are such a scam artist" email...
  
  And the whole day just gets flused.
  
  Anyway, it's something I need to work on, not being effected by people like that.
  
  Does it help to get one of those help desk things? Maybe outsource the entire customer service element to somebody else?
  
  Thoughts?
  
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  wellymulia 16 years ago
  
  Yes I agree very much as well.
  
  You can't have the solution everyone is looking for, therefore you simply can't make everybody happy.
  
  Even if your solution is the THE solution for some people, theare are bound to be those whiney people who just complain at everything they come across, even though your product is top notch.
  
  As for myself, I just continue to serve those happy, paying customers and just keep building and maintaining my business.
  
  Business goes on!
  
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  grumpyjacksa 16 years ago
  
  Murphy's law no ??
  
  If you try and please everybody, somebody's bound not to like it
  
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BrianMcLeod 16 years ago

"No matter what you do...
Always somebody who...
Doesn't like it...
Who doesn't like it.

No matter what you say...
Always somebody who...
Don't understand it...
Don't understand it."

-- King's X

Another fun quote:

"For every action, there is an equal and opposite criticism"

Last but not least:

"Don't worry about what people think... They don't do it very often."

I say, joke 'em if they can't take a...

Best,

Brian <- First post back from the Keys...
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Direct Response Copywriting
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- Hardi Wijaya 16 years ago
  
  A native Indian chief once said "If you chase 2 rabbits, you end up with nothing".
  
  I sincerely hope the mods make this thread sticky.
  
  Hardi
  
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Brian Tayler 16 years ago

Originally Posted by Scott Ames

...Since you can't make everyone happy, don't try. There is one person that needs to be happy and that's you. ( your family et.al of course)...

It's not that you should concentrate on your own happiness (yes that's important too) but the logic behind what you brought up is making the largest group of your prospects happy. So yes, you do want to try to make people happy. Just while doing so you also concede to the reality that not everyone will peak an interest. You target a group and do what you can to make that group happy. If EVERYONE is displeased with you, then the answer is certainly not "screw them... make me happy" because that's an obvious failure in and of itself. John actually recently posted in here what you are talking about (in relation to Frank Kern) and how Frank is not trying to please everyone (because that's not possible) but instead trying to target (and thus please) the largest group possible.

This may have been what you meant to begin with... but the statement "Since you can't make everyone happy, don't try" can obviously be a little disconcerting (especially those newbies who don't know any better).
So I just wanted to try and clear that up.

Thanks,
Brian
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