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Landing Page or Sales Page?

by laura2011
3 replies
Thanks to EVERYONE in this forum! You all have been so helpful!

I have a landing page right now "BestRealEstateNiches", which is performing below average - about 85% bounce rate.

Now everyone in this forum is talking about a Sales Page. Well, I have a real estate mentorship site, and I want to keep things professional and not too "sales-pitchy."

Do you think I should change my landing page around or do a totally new page as a Sales Page? And do you have any templates site you could recommend?

Thank you!!!
#landing #page #sales
  • Profile picture of the author RentItNow
    Build the landing page as a blog for now to start building up SEO and later you can trick google into landing on a sales page or offer. Just saw a product other day that will do it for $37.

    Im partially in same market only because I want agent referral fees for my area. The blog is working good. Will build squeeze page soon for it.
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author Istvan Horvath
    Maybe it's just my OCD... but any webpage can be a "landing page" - depending on where do you send your visitors/leads.

    They can land (i.e. arrive) on your blog, on a squeeze page, on a sales page. It depends what do you want them to do: optin, buy, read...
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by laura2011 View Post

    Landing Page or Sales Page?
    Sorry, it doesn't answer your question about templates at all, but a sales page is typically a type of landing page, you know? "Landing page" is just the page on which you arrange for the traffic to land when they click something. It can be a sales page, a squeeze page, a content-filled page, an article ... or whatever you like.

    The page you have on that site now is a "squeeze page". And a pretty good one, in my opinion.

    When you say your bounce rate is 85%, do you mean that that page has only a 15% opt-in rate? I'm instinctively wondering whether that might be related to the traffic-source, rather than to the page itself, which I like. I'd want to think/know a lot more before changing that for a "sales page", I must say.
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