Do You Get Hung Up On Stats?
you're doing is working or not.
But...do you get hung up on stats?
I'm talking about micromanaging them to the point of almost absurdity.
Like...
"Well, my CTR on my articles is 30.6%. Now if only I could get it to 31.7%"
I mean at what point does nit picking over every 1% get to be ridiculous?
Yes, I know, 1% of 100,000 views is 1,000 more views and if you're
converting at 2% that's 20 more sales.
But so what?
I mean if you have something that's working, keep doing what you're
doing, spend less time checking your stats and more time actually doing
work.
Sure, if you write a half dozen articles and you have 100 views for each
and only 1 click through for each 100 views, you have a serious problem.
But I'm not talking about the point in your tracking where you're trying to
get from ZERO to a respectable number. I'm talking about where you
already have a respectable CTR and you're sweating bullets over trying to
get it up another 1%.
Me?
I just keep doing what I'm doing as long as it's working.
How do I know it's working?
Because I'll submit an article and 2 hours after it's posted at EZA a sale
comes in. That's how I know. I don't worry about if I'm getting 30% CTR
or 40% or 20% or whatever. I have enough confidence in my procedure
that if I've done my niche and keyword research properly, I'm going to
make money.
I'll bet dollars to donuts that I spend less time checking my stats than
just about any marketer online who's actually making money.
Again, I'm not suggesting you don't keep an eye on what you're doing. I
just don't think obsessing over your stats is healthy.
Yes, it's my personal philosophy on this subject and I certainly know a lot
of people will disagree.
But I'd rather spend my time writing an article that I know once posted
is going to bring me traffic and sales than spend it going over my stats to
see where I can squeeze out another 1%.
So let's hear from some others.
Am I spending my time wisely, or am I making a big mistake not getting
every drop out of every little thing I do?
I'm curious to see who falls on what side of this issue.
Solomon Huey
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