Grab an email address from every member to build a database to be able to keep them top of mind and to frequently ask for referrals as well as give them some kind of health/fitness/diet tip of the week.
Have special discounts for certain community groups.
Maybe throw some sort of new years resolution party at the gym and shoot out fliers to the healthy food stores, GNC, Vitamin Shoppe, the local farmers market as well.
Any other ideas to bring some members into this gym would be greatly appreciated!
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